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11,380 articles covering the AdTech ecosystem

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DriveCentric Expands AI Leadership with New Autonomous Agents Across Its Engagement Platform

DriveCentric, the dealer industry’s leading Customer Engagement Platform, announced the expansion of its agentic AI capabilities with a new suite of agents designed to augment and scale dealership operations across every department. Built natively within the DriveCentric platform, the new agents build on a foundation that already powers AI-driven engagement for thousands of dealerships. Where […]

MarTech SeriesApr 16, 2026Source
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Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production

Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks Avid and Google Cloud announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s leading creative tools from Avid. By embedding Google’s Gemini models […]

MarTech SeriesApr 16, 2026Source
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Bluehost Introduces GatorClaw: The Simplest Way to Build and Run AI Agents for Small Business

New visual platform, built on the OpenClaw ecosystem, brings no-code agent creation to Bluehost’s high-performance VPS infrastructure  Bluehost, a leading platform powering millions of small and midsized businesses and developers globally, announced GatorClaw, a new visual platform that makes it easy to build, deploy, and run autonomous AI agents without the complexity traditionally required. As […]

MarTech SeriesApr 16, 2026Source
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Guideline Launches KPI Forecast 2.0, Delivering Advanced Ticker-Level Forecasting for Capital Markets

New offering leverages proprietary ad spend data to provide high-precision, data science-driven revenue modeling to assist forecasting for institutional investors including hedge funds, mutual funds, and quantitative fund managers Guideline announced the launch of KPI Forecast 2.0, an enhanced analytics solution designed to help institutional investors and financial decision-makers navigate equity markets with greater confidence […]

MarTech SeriesApr 16, 2026Source
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Canva Unveils Canva AI 2.0, Reimagining How The World Designs and Works

Transforming Canva into the system at the centre of how work gets done, powered by Canva’s rapidly advancing frontier AI lab Canva, the world’s leading visual communication platform, announced its most significant evolution since launching in 2013 with the introduction of Canva AI 2.0, ushering in a new era of AI-powered creation as the company […]

MarTech SeriesApr 16, 2026Source
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Robutler Launches Unified Infrastructure Platform for AI Agent Commerce

Los Gatos startup launches agent-commerce infrastructure with discovery, reputation, and payment technology Robutler, an agent-commerce infrastructure company, today announced the public beta launch of what it describes as the first unified infrastructure platform enabling AI agents to discover one another, establish trust, and transact across organizational boundaries. The release introduces a new category of agent-to-agent […]

MarTech SeriesApr 16, 2026Source
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PhotoShelter Enables Brands to Share Content on TikTok with its Social Content Distribution Platform

New capability eliminates manual workflows, enables brands to distribute TikTok content to publishers, and track performance alongside other major social channels PhotoShelter, the leading digital asset management (DAM) platform for brands, today launches TikTok distribution to its Social Content Distribution platform, Socialie. Now, brands can distribute content to publishers and track performance on the platform alongside Instagram, Facebook, […]

MarTech SeriesApr 16, 2026Source
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AdPlayer.Pro Video Ad Tech Company Reports Q1 2026 Results

AdPlayer.Pro reports the release of new video player features in Q1 2026, shares plans for Q2 2026 and beyond. AdPlayer.Pro, an international provider of advanced video advertising technologies, has released the company’s Q1 2026 results, reporting new video ad player features, as well as expected product releases for the months ahead. According to the official […]

MarTech SeriesApr 16, 2026Source
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Matrix Unveils ‘Account Pulse’: A First-of-its-Kind AI-Driven Analytics Tool to Revolutionize Media Ad Sales

Matrix Solutions announces the upcoming release of Account Pulse, an AI-driven analytics tool to help media organizations identify risks and optimize revenue. Matrix Solutions, the media industry’s leading provider of revenue management and CRM solutions, today announced the upcoming release of Account Pulse, a sophisticated, bottom-up AI analytics tool designed specifically for the media advertising […]

MarTech SeriesApr 16, 2026Source
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Character.ai Launches AI-Powered ‘Books’ Feature Letting Users Play Inside Classic Literature Like ‘Pride and Prejudice,’ ‘The Great Gatsby’

Character.ai is expanding beyond chatbot interactions and into narrative entertainment with the launch of “Books,” a new AI-powered experience that allows users to step inside and interact with classic works of literature. Rolling out Thursday as part of the platform’s c.ai Labs initiative, the feature introduces a library of more than 20 public-domain titles — […]

Variety DigitalApr 16, 2026Source
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Netflix Enlists Brian Williams for New Podcast Interview Show ‘We’re Back!’

Brian Williams, who’s been off the TV airwaves for the last five years, has gone into business with Netflix. The former NBC News and MSNBC anchor will host “We’re Back! With Brian Williams,” a weekly interview show with pop-culture figures — including actors, writers, musicians, athletes and journalists — and other newsmakers. Netflix said it […]

Variety DigitalApr 16, 2026Source
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Sociable: Pinterest’s latest ad campaign encourages people to get off social media

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

Marketing DiveApr 15, 2026Source
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Google brings AI Max for Search out of beta, will deprecate legacy tools

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.

Marketing DiveApr 16, 2026Source
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Gen Z Workers Pick Human-Only Output Over AI-Assisted via @sejournal, @MattGSouthern

Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening. The post Gen Z Workers Pick Human-Only Output Over AI-Assisted appeared first on Search Engine Journal.

Search Engine JournalApr 16, 2026Source
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Holland & Barrett OOH campaign spells out what bodies need

Lucky Generals created the campaign.

CampaignApr 16, 2026Source
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Review of the Week: Holland & Barrett makes a song and dance about health

Lucky Generals created the work.

CampaignApr 16, 2026Source
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Pitch Update: Ikea, IBM, Adidas, Vax, Brita, Mr Porky, Laneige, Princes and more

Campaign's weekly round-up of pitches, reviews and account wins.

CampaignApr 16, 2026Source
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Chili's - Food Court - 26s

Ad AgeApr 16, 2026Source
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ANA CEO Bob Liodice to step down

The Association of National Advertisers has begun a search for a new leader.

Ad AgeApr 16, 2026Source
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Target ends creator affiliate program—what it means for influencer marketing

Target is scrapping its commission-based Creator Program for a new, game-like system built around challenges and rewards as retailers replace affiliate structures with gamified programs.

Ad AgeApr 16, 2026Source
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Liquid Death x Pop-Tarts - Carnage Iced Tea Makes You a Degenerate Again - 1m13s

Ad AgeApr 16, 2026Source
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Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again

Pop-Tarts Carnage, a low-sugar black iced tea, was made to taste like Frosted Strawberry Pop-Tarts.

Ad AgeApr 16, 2026Source
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Why Dr Pepper Became Its Own Biggest Fan on Social

The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.

AdweekApr 16, 2026Source
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Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood

Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.'

AdweekApr 16, 2026Source