News

ANA CEO Bob Liodice to step down

The Association of National Advertisers has begun a search for a new leader.

Target ends creator affiliate program—what it means for influencer marketing

Target is scrapping its commission-based Creator Program for a new, game-like system built around challenges and rewards as retailers replace affiliate structures with gamified programs.

Liquid Death x Pop-Tarts - Carnage Iced Tea Makes You a Degenerate Again - 1m13s

Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again

Pop-Tarts Carnage, a low-sugar black iced tea, was made to taste like Frosted Strawberry Pop-Tarts.

MarTechApr 16, 2026Source

Why Dr Pepper Became Its Own Biggest Fan on Social

The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.

AdweekApr 16, 2026Source

Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood

Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.'

AdweekApr 16, 2026Source

Adobe and Canva releases push AI deeper into creative workflows

Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create. The post Adobe and Canva releases push AI deeper into creative workflows appeared first on MarTech.

AI’s impact on early-career marketers is reaching a crisis point

The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline? The post AI’s impact on early-career marketers is reaching a crisis point appeared first on MarTech.

MarTechApr 16, 2026Source

Myseum Rebrands as Myseum.AI to Align with Full Suite of Technology and Social Media Platforms

Company developing privacy-first agentic platform for social media Myseum, Inc. (Nasdaq: MYSE) (“Myseum” or the “Company”), a privacy-first social media and technology innovator, today announced that it is now operating under the new name Myseum.AI, Inc. effective April 15, 2026. The rebrand illuminates the Company’s core technology platform that will integrate proprietary privacy-first artificial intelligence (AI) into its […]

Inuvo and FreeWheel Announce Integration to Advance IntentKey’s Programmatic Decisioning

IntentKey AI Powers Real‑Time, Impression‑Level Decisions Through FreeWheel Buyer Cloud Bidding Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence advertising technology solutions, today announced an integration with FreeWheel, a global technology platform for the advertising industry, to enhance programmatic media buying through proprietary artificial intelligence. FreeWheel’s customizable demand-side platform, Buyer Cloud, has a […]

Shirofune Launches AI Summary, Delivering Root-Cause Analysis and Strategy Recommendations in One Click

New feature automates root-cause analysis, strategy recommendations, and client reporting — reducing hours of manual work to a single click Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced a new feature called AI Summary that uses generative AI to automatically analyze advertising performance fluctuations and deliver clear, […]

Newsroom PR Aligns Leadership Around LLM Visibility

Newsroom PR owner Howard Breuer has transitioned from CEO to Founder to focus on business development strategy and the firm’s AI-era visibility framework. Brian Skoloff has been promoted to CEO and Jennifer London to Vice President. The boutique legal PR agency’s leadership changes accompany a strategic expansion beyond traditional media relations to help attorneys and professional services firms strengthen how […]

Marketbridge Appoints Fiona McKenzie as President of Europe

Marketbridge, the Growth Company for Business, today announced the appointment of Fiona McKenzie as President of its European operations, effective immediately. McKenzie will lead the next phase of growth and integration across the region, advancing Marketbridge’s position as a leading B2B growth partner in an increasingly data and AI-driven market. The company also announced that Fiona Shepherd […]

Roku Tops 100 Million Streaming Households

Roku no longer regularly releases figures for its installed base. But now it’s touting a new milestone: The company says it has surpassed 100 million streaming households worldwide. The number includes households that watch TV using a Roku streaming player, a first-party Roku-made TV, or one of the Roku TV models from hardware partners. Roku […]

Julia Louis-Dreyfus ‘Wiser Than Me’ Podcast to Feature Jean Smart, Pam Grier, Cyndi Lauper, Joan Baez

Julia Louis-Dreyfus’ popular podcast “Wiser Than Me” is returning with new batch of episodes featuring the Emmy-winning actress’ interviews with older women. “Wiser Than Me,” a production of indie podcast network Lemonada Media, will return on May 6 with all-new episodes featuring guests Jean Smart, Pam Grier, Joan Baez and Cyndi Lauper. It’s a continuation […]

Alex Cooper’s Unwell Hires Joanne Bradford as President to Lead Expanded Executive Team

Unwell, Alex Cooper’s Gen Z-targeted media company that is home to her hit podcast “Call Her Daddy,” has brought a new team of execs on board tasked with driving growth. The company has hired Joanne Bradford as president. Bradford, who has served as a strategic adviser to Unwell since June 2025, will oversee strategic growth […]

‘Dungeons & Dragons’ Maker Launches Official Actual-Play Show Amid Growing Popularity of ‘Critical Role,’ ‘Dimension 20’ (EXCLUSIVE)

Hasbro’s Wizards of the Coast is putting their trademarked D back in DM-ing with the launch of a new “Dungeons & Dragons” actual-play TV series. Launching with its first two episodes available on YouTube on April 22 at 6:30 p.m. PT, the new show, titled “Dungeon Masters,” stars Jasmine Bhullar (“DesiQuest,” “Dimension 20”) as the […]