News

Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary

Creator Advertising is Now a Core Media Channel, with Spend Reaching $37B New York, NY – April 16, 2026 – Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in 1996 and continues to serve as the industry’s definitive benchmark. Despite concerns about economic … Continued The post Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary appeared first on IAB.

Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce?

In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment... The post Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? appeared first on ExchangeWire.com.

AdPlayer.Pro presenta sus resultados del primer trimestre de 2026

AdPlayer.Pro, el proveedor global de tecnologías SaaS innovadoras para publicidad en vídeo, ha publicado sus resultados del primer trimestre de 2026, destacando las nuevas funciones introducidas en su reproductor de publicidad en vídeo insignia, así como las próximas actualizaciones de [...] The post AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 appeared first on ExchangeWire.com.

Toast reframes ‘busy’ as the holy grail for restaurants in Arnold campaign

The campaign includes artful spots and window ads on popular New York restaurants.

Adidas - The Original - 60s

Arun Lal

Sauce Labs, the full-lifecycle AI-quality platform for enterprises, has named Arun Lal as SVP of Global Marketing.

Toast - Built for Busy - 45s

Children’s height marks appear outdoors to highlight youth homelessness

Droga5 and Accenture Song turn a heartwarming family ritual into a sobering public message in Australia.

3 Ways PBS, Planned Parenthood, and Minn. Public News Fight On Amid Budget Cuts

Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.

Paramount’s New Ads Leader Revamps Upfront Pitch, Tunes Out Noise

Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.

Known Strengthens Client Leadership to Support Bigger Global Briefs

Lynn Lewis joins from McCann Worldgroup

Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier.

The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.

Why your AI content feels inconsistent and how to fix it

Build a prompt system that keeps AI content on-brand. Learn how to use guardrails, references and structure to drive consistent, usable output. The post Why your AI content feels inconsistent and how to fix it appeared first on MarTech.

Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first on AdExchanger.

Paramount’s Upfront Pitch Is About Three Things

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.

Cadence and Google Collaborate to Scale AI-Driven Chip Design with ChipStack AI Super Agent on Google Cloud

Integration of Google’s Gemini models with Cadence ChipStack AI Super Agent accelerates next-generation, agent-driven design automation Cadence, an industry leader in AI-driven computational software for semiconductor and system design, announced a strategic collaboration with Google to optimize the Cadence® ChipStack™ AI Super Agent with Gemini on Google Cloud. This collaboration positions Cadence at the forefront […]

DeepL unveils real-time spoken translation, breaking the next language barrier with Voice-to-Voice

DeepL is also launching the next generation of its DeepL Translator platform beyond simple translation to offer an AI platform that is fully integrated into enterprise tech stacks Language AI leader DeepL launched DeepL Voice-to-Voice, a real-time translation product suite designed for live spoken communication. By expanding into speech-to-speech translation, DeepL now delivers instant voice […]

Rezolve Ai Appoints James House to Lead Reward, Strengthening Its Global AI-Powered Banking and Commerce Platform

Mastercard and BNP Paribas veteran to accelerate expansion of Reward across key global markets as Rezolve Ai deepens its position at the intersection of banking, commerce and AI Rezolve Ai (NASDAQ: RZLV), the company building the world’s leading AI-powered platform for commerce, today announced the appointment of James House as Chief Executive Officer of Reward, […]

How Amika’s marketing aims to make prestige hair care more approachable

CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

Google’s Patent On Autonomous Search Results via @sejournal, @martinibuster

A recently updated patent describes how an automated assistant can circle back to a user when an answer is available at a later date. The post Google’s Patent On Autonomous Search Results appeared first on Search Engine Journal.

Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf

The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance. The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.

Renault showcases electric models at Oxford Street pop-up

Avantgarde created the activation.

BBH London hires strategy partner for health

New hire reports to agency’s CSO Will Lion and deputy CSO Saskia Jones.

Movers & Shakers: WPP, Uncommon, Omnicom, Neverland, Ogilvy, AA, McDonald’s, BT and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.