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11,407 articles covering the AdTech ecosystem
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Children’s height marks appear outdoors to highlight youth homelessness
Droga5 and Accenture Song turn a heartwarming family ritual into a sobering public message in Australia.
3 Ways PBS, Planned Parenthood, and Minn. Public News Fight On Amid Budget Cuts
Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.
Paramount’s New Ads Leader Revamps Upfront Pitch, Tunes Out Noise
Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
Known Strengthens Client Leadership to Support Bigger Global Briefs
Lynn Lewis joins from McCann Worldgroup
Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier.
The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
Why your AI content feels inconsistent and how to fix it
Build a prompt system that keeps AI content on-brand. Learn how to use guardrails, references and structure to drive consistent, usable output. The post Why your AI content feels inconsistent and how to fix it appeared first on MarTech.
Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First
One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first on AdExchanger.
Paramount’s Upfront Pitch Is About Three Things
Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.
Cadence and Google Collaborate to Scale AI-Driven Chip Design with ChipStack AI Super Agent on Google Cloud
Integration of Google’s Gemini models with Cadence ChipStack AI Super Agent accelerates next-generation, agent-driven design automation Cadence, an industry leader in AI-driven computational software for semiconductor and system design, announced a strategic collaboration with Google to optimize the Cadence® ChipStack™ AI Super Agent with Gemini on Google Cloud. This collaboration positions Cadence at the forefront […]
DeepL unveils real-time spoken translation, breaking the next language barrier with Voice-to-Voice
DeepL is also launching the next generation of its DeepL Translator platform beyond simple translation to offer an AI platform that is fully integrated into enterprise tech stacks Language AI leader DeepL launched DeepL Voice-to-Voice, a real-time translation product suite designed for live spoken communication. By expanding into speech-to-speech translation, DeepL now delivers instant voice […]
Rezolve Ai Appoints James House to Lead Reward, Strengthening Its Global AI-Powered Banking and Commerce Platform
Mastercard and BNP Paribas veteran to accelerate expansion of Reward across key global markets as Rezolve Ai deepens its position at the intersection of banking, commerce and AI Rezolve Ai (NASDAQ: RZLV), the company building the world’s leading AI-powered platform for commerce, today announced the appointment of James House as Chief Executive Officer of Reward, […]
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
Google’s Patent On Autonomous Search Results via @sejournal, @martinibuster
A recently updated patent describes how an automated assistant can circle back to a user when an answer is available at a later date. The post Google’s Patent On Autonomous Search Results appeared first on Search Engine Journal.
Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance. The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.
Renault showcases electric models at Oxford Street pop-up
Avantgarde created the activation.
BBH London hires strategy partner for health
New hire reports to agency’s CSO Will Lion and deputy CSO Saskia Jones.
Movers & Shakers: WPP, Uncommon, Omnicom, Neverland, Ogilvy, AA, McDonald’s, BT and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Video Budgets Bounce Back in IPA Bellwether for Q1 2026
As war in the Middle East continues to unsettle the global economy, UK businesses are upping their marketing budgets in the face of uncertainty, according to the latest IPA Bellwether Report. The survey found that a net balance of +7.3 percent of UK marketers raised their total marketing spend in Q1 2026. The net balance Read More
Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety
AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...] The post Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety appeared first on ExchangeWire.com.
Email platform decisions require more than the latest innovation
From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions. The post Email platform decisions require more than the latest innovation appeared first on MarTech.
U.K. brands increase media spend despite economic stormclouds
The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.
OnviSource Launches OmVista Engage™ – A Closed-Loop, Conversational AI Learning Platform for Real-Time Workforce Performance and Outcome Optimization
New solution integrates real-time agent guidance and engagement, pre- and post-interaction analytics, automation, and AI-Native learning to excel workforce performance and customer satisfaction. OnviSource, a leader in Un-Tooling AI and offering contact center AI solutions as orchestrated and learning virtual teammates that augment workforce performance, today announced the launch of OmVista Engage™, a next-generation AI […]
Ecer.com Advances Mobile-First B2B Trade, Enabling Real-Time Global Collaboration
Ecer.com enhances mobile B2B capabilities with AI and VR, helping businesses improve efficiency, build trust, and accelerate cross-border transactions. In traditional foreign trade models, cross-border transactions have long been constrained by time zone differences, back-and-forth emails, and on-site factory inspections—often resulting in extended decision cycles and high communication costs. However, with the rapid adoption of […]