News
11,407 articles covering the AdTech ecosystem
Pythian Sharpens Focus on Production AI and Expands Leadership in the UK
Strategic Evolution Targets Production-Grade AI Solutions and Regional Growth with New Field CTO Pythian Services Inc (“Pythian”), a global leader in data, analytics, and AI services, announced a strategic evolution of its AI consulting practice to focus on Production AI – helping organizations move beyond experimentation to deploy, scale, and operationalize AI solutions that deliver […]
Movers & Shakers: WPP, Uncommon Creative Studio, mFuse, BT Group, AA, McDonald’s and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
FTC settles alleged boycott and “unlawful collusion” between WPP, Publicis and Dentsu
Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints”.
Average salary growth in creative industries drops to 1.7%
It is slowest growth since the pre-pandemic era and below the ONS UK private sector average of 3.4%.
Clare Chapman announces new role
Alongside Amanda Singleton, former account executive at Salesforce, Chapman has joined Brixton Finishing School.
Shinka Achieves SOC 2 Type II Certification
Shinka, an ad tech platform for CTV and DOOH mediation, announced it has achieved SOC 2 Type II certification, after completing its SOC 2 Type I audit, signalling an accelerated approach to security and compliance as the company scales globally. The SOC 2 [...] The post Shinka Achieves SOC 2 Type II Certification appeared first on ExchangeWire.com.
IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years
We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape. The post IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years appeared first on ExchangeWire.com.
Why Coachella’s brand trip chaos signals deeper creator risks
Nearly a dozen creators spoke out on social media about brands uninviting them from Coachella brand trips this year, or canceling those trips entirely.
ChatGPT ads show early promise but skepticism remains among ad buyers
Agencies see signs of maturity in the new ad business, such as StackAdapt joining, but it is still an experimental media buy for brands.
We’re a startup company—here’s how we’re thinking about pricing creativity
Four methods for valuing creative work beyond the spreadsheet—around outcome and shared ambition.
Expedia Courts Non-Travel Brands With New Adtech Deal
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
Digital Insure Selects MHC to Modernize Customer Communications and Support Operational Resilience
MHC, a global provider of AI-powered SaaS solutions for document and payment automation, announced that Digital Insure, a digital-first insurance organization in Europe, has selected MHC NorthStar Customer Communications Management (CCM) as part of its broader technology modernization initiative. Digital Insure is replacing its homegrown legacy system for document generation with MHC’s enterprise-grade CCM software, hosted in […]
CentralCast Delivers Breakthrough Efficiencies to Public Broadcasting Stations with Harmonic
Harmonic’s XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership Harmonic announced that CentralCast, the centralized master control facility for U.S. public media, is offering groundbreaking media processing and video delivery efficiencies for more than 170 public media channels by collaborating with Harmonic. CentralCast is leveraging Harmonic’s award-winning XOS […]
Points Are Meaningless. Are You Ready for Algorithmic Loyalty?
Take a honest look at your loyalty program. A customer shops with you nine times in a year. Another visits once and never returns. Your program gives both of them the same points rate and the same reward options. That is not loyalty. That is a receipt with extra steps. Customers figured this out before […]
AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results
AdPlayer.Pro, a global provider of innovative SaaS video advertising technology, has released its Q1 2026 results, highlighting newly introduced features in its flagship ad-enabled video player, as well as upcoming product updates. According to the announcement, one of the most notable [...] The post AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results appeared first on ExchangeWire.com.
Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson
In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm The post Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson appeared first on ExchangeWire.com.
Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem
Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics is limiting the channel’s potential. These are the key findings of ‘The State of UK [...] The post Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem appeared first on ExchangeWire.com.
As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data
Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools […] The post As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data appeared first on AdExchanger.
Hard Truths For Retail Media At The IAB Connected Commerce Summit
The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […] The post Hard Truths For Retail Media At The IAB Connected Commerce Summit appeared first on AdExchanger.
Agencies compete for SEO talent as client demand for zero-click expertise surges
Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.