News

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […] The post Hard Truths For Retail Media At The IAB Connected Commerce Summit appeared first on AdExchanger.

Agencies compete for SEO talent as client demand for zero-click expertise surges

Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.

Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.

OpenAI builds tool to track whether ChatGPT ads convert

The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by playing games and completing surveys. It hit the No. 2 spot in the US App Store after […] The post Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently appeared first on AdExchanger.

UK marketing budgets revised upwards despite geopolitical unrest

The author of the report said it was a recognition that advertisers' needed to "maintain competitive advantage as challenges persist".

Adidas - Clocks - 60s

Adidas Originals x Oasis - Original Forever - 3m

The People Behind the News Movement Launched a Platform for Newsfluencers

The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/12/2026

MrBeast is on top of our weekly subscriber chart for the second week in a row. The North Carolina-based YouTube star sits atop the Global Sub Top 50 after adding two million weekly subscribers. Six other channels (including two from Brazil) added at least one million new subscribers during the week that was, but none of them could come close to MrBeast. The most-followed creator on YouTube now has more than 477 million subscribers who hang onto every upload he puts out. Visit Tubefilter for more great stories.

College is a great place to be a creator, so Gen Z is chasing scholarships on TikTok

Where do Gen Z students look when searching for scholarships they can apply for? According to a new study, TikTok has become an important resource for many of those high achievers. The study in question comes from Sallie, the educational services company and student loan provider also known as Sallie Mae. To characterize the evolution of the scholarship hunt, Sallie surveyed 274 […] Visit Tubefilter for more great stories.

Roblox’s new Plus program will pay creators for signups–and eat the cost of item discounts so their earnings don’t go down

Roblox is launching a new monthly subscription program that gives players discounts on in-game purchases–but it’s introducing new creator-specific benefits to ensure developers still get their full payouts. Well, some developers. On April 30, Roblox will roll out Roblox Plus, a $4.99/month subscription that will be available to players around the world. This is replacing […] Visit Tubefilter for more great stories.

Jacksepticeye is making a Bloodborne movie

In 2024, during Jacksepticeye‘s annual Thankmas fundraising stream, a viewer asked him what he was working on outside of his YouTube videos. He told them he was working on something he couldn’t talk about yet. Something he wasn’t sure would even be greenlit. But if it went forward, he said, it would be the biggest […] Visit Tubefilter for more great stories.

YouTube is actually giving viewers fewer ads on livestreams

You might want to sit down for this news. YouTube is rolling out updates for livestreams that will result in fewer ads for viewers. Yes, you heard right: YouTube is finding ways to have fewer ads. That might come as a shock, considering YouTube has spent the past couple of years pushing more, longer ads–especially […] Visit Tubefilter for more great stories.

YouTube joins Peacock with official live coverage of Eurovision in the U.S.

The United States doesn't participate in the Eurovision Song Contest, but it now boasts two official distributors for the annual continental festivities. Peacock has streamed both the semifinals and finals of Eurovision since 2021, and this year, it will share that duty with YouTube. At the StreamTV Europe conference in Lisbon, European Broadcasting Union Commercial Director Jurian Van Der Meer revealed distribution details for the upcoming contest, which will kick off on May 12. The EBU, which organizes Eurovision, has tapped YouTube to offer a free stream that will cover all three nights of competition. Peacock's subscriber-only stream will continue to serve as a paywalled alternative. Visit Tubefilter for more great stories.

With The Overlap’s acquisition of Mark Goldbridge’s channels, the soccer world bets on YouTube

The spending spree on YouTube soccer content shows no signs of abating. The latest injection of capital comes from The Overlap, a media company led by former footballer and current pundit Gary Neville. The Manchester United legend has acquired the YouTube channels run by Mark Goldbridge, a creator known for his soccer video game content and his Man U fandom. Goldbridge counts nearly four million subscribers across his two channels The United Stand and That’s Football. Across more than a decade of activity, Goldbridge has become a go-to source for commentary and gameplay footage in franchises like EA's FIFA. Visit Tubefilter for more great stories.

At Coachella, Justin Bieber flipped the camera — and reminded us how YouTube changed everything

It's been years since we last encountered a piece of Justin Bieber drama worth chewing over, but the singer's performance at Coachella has given us something to talk about. By singing along with his old YouTube videos, Bieber ignited a controversy -- and may have involuntarily provided an intriguing commentary on the relationship between social media and live music. During the middle of his set, Bieber pulled up YouTube on his computer and started playing videos from the early days of his channel, back when he was still known online as kidrauhl. As baby Biebs strummed away on the screen, the adult version of the pop star sang along to his old Usher and Chris Brown covers. Visit Tubefilter for more great stories.

Northernlion is holding a 6-day fan “supercruise.” But he’s not the only creator traveling with viewers.

On April 13, Twitch streamer Northernlion announced plans to hold a six-day “ultimate streamer cruise” that will give fans a chance to spend six days sailing with him on Royal Caribbean‘s Jewel of the Seas. With cabin prices starting at $1,800 (up to $2,159 for a premium “squad up” room), the cruise will take participants […] Visit Tubefilter for more great stories.

RedNote goes west with U.S. hires, creator outreach, and its version of TikTok Shop

It's been more than a year since RedNote had its big coming-out party in the U.S. The Chinese app, which is known as Xiaohongshu in its home country, became one of the biggest beneficiaries when the proposed U.S. TikTok ban seemed like a foregone conclusion. Ever since then, RedNote has tried to figure out how to translate its temporary user gains into more permanent momentum. The uptick it enjoyed before the formation of TikTok USDS Joint Venture may have been a flash-in-the-pan, but that brief episode showed RedNote its potential in Western regions. Visit Tubefilter for more great stories.

Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.

Live sports broadcasts have become a hot investment for streaming platforms. Leagues like the NBA and NFL have fractured their distribution deals across multiple platforms, and NBCUniversal's February 2026 numbers explain why those rights packages are so desirable. In the latest edition of Nielsen's The Gauge report, NBCUniversal enjoyed its best performance ever. Thanks in large part to coverage of Super Bowl LX and the 2026 Winter Olympics, streaming service Peacock drew 3% of all streaming traffic on TV screens in the U.S. That was good for a 64% increase over the previous Gauge report. Visit Tubefilter for more great stories.

Emma Grede’s 4 Rules for Making Your Brand Actually Matter on Social

The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week.

Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them

The crisis PR guru analyzed some recent blunders at ADWEEK's Social Media Week.