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TV Home Screens Are Premium Real Estate for Brands: TiVo’s Matt Milne

NEW YORK – The home screen land grab is heating up as brands realize that the most valuable moment in connected TV advertising is not mid-show or even pre-roll. It is the instant a viewer turns the television on, says Matt Milne, president and chief revenue officer of TiVo Ads at Xperi. In this interview [...]

Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson

NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue officer at Comcast Advertising. “AI is an incredible asset that we all have,” Williamson said in this interview at the IAB NewFront with Beet.TV contributor David Kaplan. “One of the [...]

Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ to ‘Harness and Leverage’ AI Technology

Artificial intelligence impacts client work through efficiency gains, strategic thinking elevation, and outcome-driving tools, though human intelligence remains essential for navigating AI-driven environments effectively. “Where are we seeing AI really impact what we’re doing from a client perspective? The first is obviously efficiency and saving time,” Katy Ferguson, president, Horizon Media East, told Beet.TV contributor [...]

How To Become The AI Search Authority In Your Company [Webinar] via @sejournal, @lorenbaker

Explore the impact of AI search on SEO roles and how brands can manage their online presence in AI outputs effectively. The post How To Become The AI Search Authority In Your Company [Webinar] appeared first on Search Engine Journal.

How Manscaped Used AI to Evolve Beyond Ball Memes

The brand shared how it transformed its social presence at Social Media Week 2026.

Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars

Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities with TVision’s second-by-second “eyes-on-screen” measurement, aiming to give advertisers a more objective view of what actually works across TV. In [...]

Kelly Marie Tran, Rob Benedict Lead iHeartPodcasts Scripted Drama ‘Saigon’ Set During Vietnam War

Kelly Marie Tran and Rob Benedict lend their voices to “Saigon,” a new scripted drama podcast for iHeartMedia’s iHeartPodcasts billed as “an epic story of love, war and power set against the backdrop of 20th century Vietnam.” Based on the bestselling novel by Anthony Grey of the same name, “Saigon” is narrated by Tran (whose […]

Why Refusing to Change the Format Led Subway Takes to Viral Success

Kareem Rahma talks about how he keeps brand collaborations authentic at Social Media Week.

Albertsons looks to store remodels and technology to juice growth

The supermarket chain spent over $1.8 billion on capital expenditures during fiscal 2025 and expects that figure to be at least $2 billion this year.

Levi’s CEO on AI, sticking to values

Michelle Gass took the stage at the Semafor World Economy conference in Washington, D.C., to discuss the brand’s heritage and evolution.

Pacsun brings its PS Vintage program to stores

Initially launching in 16 locations, the concept will offer customers thousands of secondhand apparel pieces, from hoodies to denim.

Walmart to modernize Great Value private label design

The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.

Mirakulo and INVIDI Technologies Announce Strategic Global Partnership to Advance Addressable Advertising Across Broadcast Platforms

Mirakulo, a leader in next-generation digital TV software, and INVIDI Technologies, a global pioneer in targeted, addressable advertising solutions, announced a strategic cooperation to deliver joint advertising solutions across multiple markets, focusing initially on the Americas, Japan and Southeast Asia. Mirakulo and INVIDI Technologies announce a strategic cooperation to deliver joint advertising solutions across multiple […]

Fathom Unveils Major Platform Update, Adding Bot-Free Capture, Account-Wide Meeting Insights, and Widely Expanded LLM Integrations

Meeting capture platform becomes the most flexible on the market with new features, including in-person call capture, increased customizability, and integrations with Claude and ChatGPT Fathom, the AI meeting partner that helps teams capture, search, and act on what happens in meetings, announced a set of updates that expand the platform to give more choice […]

Adobe Ushers in a New Era of Creativity with New Creative Agent and Generative AI Innovations in Adobe Firefly

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps and generative AI models in a single conversational interface Adobe Firefly expands AI video and image editing with studio-quality audio, advanced color controls […]

Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform

Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV. “With TVision, […]

AI Adoption Surges — But Quality Is Slipping, New Applause Report Finds

Hallucinations rise, AI autonomy increases and traditional QA struggles to keep pace Applause, the global leader in managed software testing services and digital quality, released its fourth annual State of Digital Quality in Testing AI report, revealing that while AI adoption is accelerating across enterprise and consumer markets, the quality of those experiences is not keeping […]

ZINFI Launches Industry’s First Comprehensive Directory of Partner Technology Companies and Ecosystem Consulting Experts on ZINFI.AI

New Searchable Directory on ZINFI.AI Gives Channel Management and Partner Ecosystem Management Leaders a Single, Curated Resource to Evaluate 250+ Partner Technology Vendors and 100+ Top Consulting Firms Across the Complete Partner Lifecycle. ZINFI Technologies, Inc., the #1 user and analyst rated channel management and partner ecosystem management platform for technology and manufacturing companies and […]

Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organization to implement Nielsen’s MDE offering at scale. Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a global leader in audience measurement and […]

Shutterstock Expands Commercial-Ready GenAI Solutions with AI Video Generator

An integrated creative system where premium content and AI converge to deliver high-quality, licensable outputs Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions, announced the launch of its AI Video Generator, which brings together leading text- and image-to-video models in one unified solution. By combining powerful video generation models with one […]

Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

Adidas reviews £377m global media account

WPP Media’s EssenceMediacom is the incumbent.

Watch the newest commercials from Chase, Skittles, Chewy and more

Skittles hypes Skittles Gummies Fuego.

WNBA Season 30: Raising Goats - 30s