News

Inside Giant Food’s strategy for linking healthy eating with affordability

The Mid-Atlantic supermarket chain’s team of nutritionists produces weekly podcasts that offer advice on how to create healthy meals using items the grocer has on sale.

Are retailers ready for what the weight-loss boom requires?

The era of GLP-1 and similar drugs goes beyond consumers refreshing their closets, and merchants are going to need a new mindset.

Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

Chief Marketing Officer Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

SamsonPR Launches AI Visibility Index™ to Help Tech Companies Win in AI-Driven Buyer Discovery

New offering measures how companies appear, rank and are recommended across AI platforms increasingly used for search and vendor research SamsonPR, the growth public relations agency focused on B2B technology marketplace visibility, influencer engagement and demand acceleration, today announced the launch of the SamsonPR AI Visibility Index™, a new proprietary offering designed to help companies […]

MarTech Acquisition: Viant to Acquire TVision

The acquisition will allow Viant to deliver advertisers an unbiased view of the TV landscape and a clearer path to results Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence […]

Demandbase Debuts Demandbase AI, the Pipeline Engine for Modern GTM Teams

The unveiling of Demandbase AI marks a definitive platform evolution that turns GTM goals into coordinated action across the entire go-to-market Today at its annual customer conference, GO London, Demandbase set a new standard for the AI GTM era with the debut of Demandbase AI. As the definitive pipeline engine for modern go-to-market teams, Demandbase AI represents […]

‘Looksmaxxing’ Influencer Clavicular Recovering After Being Hospitalized for Suspected Overdose: ‘Just Got Home. That Was Brutal’

Braden Peters, better known as “looskmaxxing” streamer Clavicular, was reportedly hospitalized in Miami on Tuesday night. He is believed to have suffered an overdose while livestreaming. Miami Fire told CBS News they had responded to reports of a 20-year-old man with a possible overdose. Clavicular was reportedly behaving oddly on Tuesday night during a livestream […]

How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup

The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.

The Modern SEO Center Of Excellence: Governance, Not Guidelines via @sejournal, @billhunt

Replace optional SEO guidelines with enforceable governance to ensure consistent signals and scalable visibility across the enterprise. The post The Modern SEO Center Of Excellence: Governance, Not Guidelines appeared first on Search Engine Journal.

Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades. The post Google Is Replacing Dynamic Search Ads With AI Max appeared first on Search Engine Journal.

The AI Slop Loop via @sejournal, @lilyraynyc

New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information. The post The AI Slop Loop appeared first on Search Engine Journal.

Anglian Home Improvements unveils brand refresh by The Gate

“The nation’s favourite” celebrates the trust Anglian Home Improvements has earned over the past 60 years.

Duracell powers another GOAT, Lionel Messi, ahead of the World Cup

The effort includes a 30-second spot, limited-edition packaging and a summer sweepstakes for soccer fans.

Duracell - Messi Reboot - 30s

Abbey Klaassen is leaving Dentsu Creative to join Tinuiti

Abbey Klaassen succeeds Zach Morrison, who will step back from the CEO role after 21 years leading Tinuiti.

Ikea x Chupa Chups - Meatball Lollipop - 11s

How Dentsu Creative is rethinking its US leadership

Dentsu Creative names a CEO of the Americas, expanding the role beyond the U.S.

IBM - Data - 30s

IBM - Integration - 30s

IBM - Scaling - 30s

Meta Has Made Child Exploitation a Cost of Doing Business

Meta has not only survived multiple scandals, its advertising revenue continues to creep up.

Google is Migrating Dynamic Search Ads to AI Max

Google is forcing advertisers using Dynamic Search Ads to switch to AI Max.

Brita’s Unhinged Shark Reveals 4 Lessons About Winning Over Gen Z

A singing shark helped legacy brand Brita connect with Gen Z.

The Critics Who Panned Justin Bieber’s Coachella Set Missed the Point

Justin Bieber didn’t stage a concert that underdelivered. He staged a different format entirely.