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With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about. As the holiday approaches, what should advertisers consider?  In just over three weeks, China’s Spring Festival, [...] The post Lunar New Year 2026: The Opportunities and Challenges for Advertisers appeared first on ExchangeWire.com.

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.

Fox News had its highest-rated week in total viewers and the demo since September 2025.

Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies. The post What The Data Shows About Local Rankings In 2026 [Webinar] appeared first on Search Engine Journal.

The Super Bowl may be over, but we’re still dissecting the ads and what brands can learn from the successes (and failures) as they begin thinking about next year’s Big Game.

Find details on the latest chief marketing officer hires in this database, exclusive to Ad Age All Access subscribers.

Plus, why acquiring new customers are not the best way to growth.

NBC's Nightly News was the only broadcast with viewership gains in both measured categories.

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […] The post Criteo Says It’s Bullish On The Future, But The Market’s All Bears appeared first on AdExchanger.

Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition, floors and signals across other […] The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdMonsters.

Publicis’ estimated new business revenue from creative exceeded that from media.

Fixing the business, not just the brand.

ESPN and Disney announce content and programming ahead of Super Bowl LXI.

The three news outlets continue to cover the disappearance of Savannah Guthrie’s mother

Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion.

Super Bowl 2026 ads hits and misses livestream 02/09/2026

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search Engine Journal.

BBH has a new visual identity, and Carl’s Jr. reunites with Paris Hilton—both her real and AI versions.