7,094 articles covering the AdTech ecosystem
BBH has a new visual identity, and Carl’s Jr. reunites with Paris Hilton—both her real and AI versions.
The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and […] The post Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness appeared first on AdExchanger.
This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention. The post From Article to Short-Form Video That Holds Attention appeared first on Search Engine Journal.
Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. The post Hidden HTTP Page Can Cause Site Name Problems In Google appeared first on Search Engine Journal.
Instacart, Squarespace, Elf Cosmetics and Anthropic among brands making ads around this year's Super Bowl.
Transport for London has reassured that the AMV BBDO-created takeover would avoid passenger confusion, after Heineken's Tube takeover drew criticism from disability rights campaigners.
The social series features stars of Netflix shows conversing in a photo booth.
In the face of revenue threats stemming from traffic losses and AI summaries, UK digital publishers are seeking to diversify their revenue streams through subscriptions and video content, according to the latest edition of the annual 'Digital Publishing: Outlook and Priorities' survey from the Association of Online Publishers (AOP). In last year's edition of the Read More
The European Publishers Council (EPC), a trade group which counts News UK, Axel Springer, The Guardian, Grupo Prisa, Bauer Media and Condé Nast among its members, has filed a complaint with the European Commission accusing Google of abusing its dominant position in the search engine market through its deployment of AI tools in the Google Read More
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th February, 2026) announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development. Fisher-Brown will lead, develop, and manage OpenX’s buy-side sales and account management [...] The post OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown appeared first on ExchangeWire.com.
Wieden+Kennedy’s “Never Over” uses archival footage and old educational audio to liken athletes to researchers.
Explore the top trends in commercial film for 2026, based on insights gathered in Filmsupply’s 2026 Commercial Filmmaking Trend Report.
Steve Cahillane, who joined Kraft Heinz in January, aims to revive results at a company that posted declines in organic sales for the last two years.
From across the pond, Richard Brim sends his regards to all who took big swings on Sunday.
The firm is building tools to influence how brands appear in large language models and AI agents.
The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.
Boycotts spike on dopamine, then die in the checkout line, because convenience always wins the culture war.
This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, […]
This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What’s […]
This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event’s reach and cultural impact are […]
This post was created in partnership with Tatari There’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during […]