News
11,469 articles covering the AdTech ecosystem
Why brands avoid a reset, right when they need it the most
A successful brand leans into change at the right time.
WPP appoints chief people officer as part of Elevate28 strategy
Appointments of Mark Taylor and Marie-Claire Barker feed into aim to create a collective culture at WPP.
Ad Quality is a Monetisation Problem: What Publishers Need to Do Now
In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... The post Ad Quality is a Monetisation Problem: What Publishers Need to Do Now appeared first on ExchangeWire.com.
GoWit & Numatec Forge Retail Media Partnership in Spain and Italy
GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s [...] The post GoWit & Numatec Forge Retail Media Partnership in Spain and Italy appeared first on ExchangeWire.com.
Peloton hopes ‘Heated Rivalry’ star Hudson Williams will reignite demand
Peloton turns to Hudson Williams to reposition itself as a “complement” to fitness routines as the brand battles sales declines.
Arthur Sadoun Won’t ‘Squeeze to Please Wall Street’ in the Age of AI
Publicis Groupe's CEO says growth can't come at the cost of talent or assets.
YouTube, TikTok, and Meta Are Betting Creator Talent Is Portable
Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.
WPP Hires Ex-Burberry and Lego Exec Mark Taylor as Chief People Officer
Marie-Claire Barker will move into a performance and culture-focused role.
Dove Built a Vending Machine to Show How Algorithms Flatten Beauty
Dove's vending machine appeared to offer variety but, like social media feeds, only dispensed unreal faces.
American Express Rolls Out New Tools In Big Bet on Agentic Shopping
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
How Google’s removal tools work for SEO and reputation management by Erase Technologies
A practitioner’s guide to deindexing, removal requests, and managing client search results. The post How Google’s removal tools work for SEO and reputation management appeared first on MarTech.
Marketing looks successful, but misses what matters
Marketing's drift toward optics and internal validation, leaves teams disconnected from revenue and the fundamentals that drive real growth. The post Marketing looks successful, but misses what matters appeared first on MarTech.
Curation Is Changing Programmatic — But Not Always For The Better
For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of […] The post Curation Is Changing Programmatic — But Not Always For The Better appeared first on AdExchanger.
Ecer.com: Redefining the Future of Cross-Border B2B with a Mobile-First Ecosystem
In the traditional foreign trade model, cross-timezone communication and physical factory inspections often resulted in grueling decision cycles and high costs. That landscape is being radically transformed by the rise of the mobile internet. The Mobile Efficiency Leap Recent data reveals that over 70% of international buyers now utilize mobile devices as their primary tool […]
Publicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”
The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.
Campaign In-House Agency Awards 2026 opens for entries
The first deadline is 21 May.
Brita appoints new UK media agency
Appointment follows a competitive pitch.
Media Smart and AA roll out pre-local elections revamp of political ads awareness drive
Advertising Association and Media Smart seek to educate first-time voters.
Brand Marketer of the Month—Eli Lilly CMO on bringing health into cultural moments and challenging obesity stigmas
Eli Lilly CMO Lina Polimeni is broadening the pharma brand’s awareness, including by running ads during March Madness, the Olympics and the Academy Awards.
Pacvue Enters AI Agent Race With Amazon-Focused Tool
With Pacvue Agent, the company aims to provide a more specialized agentic tool for managing ad budgets. It's also aiming to catch up with competitor Skai, which launched an agent in April 2025.
AI Won’t Transform Your Business. Your Data and Systems Will.
Eighty-eight percent of organizations are now using AI in at least one business function. Only 34% are genuinely rethinking how their business operates around it. And just 20% have seen real revenue growth from their investments. That gap is not a technology problem. It’s a readiness problem. Most organizations are dropping AI onto broken data, […]
Envisionit Names Tiffany Kirby President and Chief Growth Officer
Envisionit named Tiffany Kirby President and Chief Growth Officer, expanding her mandate to lead the agency into its next phase of growth as the marketing industry reaches an inflection point. Since joining in 2022, Kirby has driven double-digit growth year over year by doing something most agencies still can’t: delivering truly integrated solutions across brand, […]
zMaticoo SDK 2.0 Officially Released: Full Technical Breakthroughs for Global Ad Monetization
Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers. The event brought together industry professionals from Google, PubMatic, Tencent and other leading companies for technical exchanges and ecosystem collaboration. Backed by proprietary AI algorithms and deep learning models, SDK 2.0 has been […]
Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency
In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...] The post Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency appeared first on ExchangeWire.com.