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11,470 articles covering the AdTech ecosystem

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What separates brands that grow from brands that stand still

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success. The brands that win are not necessarily those with the deepest pockets; they are the […]

DigidayApr 13, 2026Source
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WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data

SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable truth that advertisers finally need to accept is that not everyone can solve all of their problems,” Adam Shlachter, client [...]

Beet.TVApr 13, 2026Source
Retail Dive logo

Nike’s innovation chief departs as leadership turnover continues

Turnarounds rely on innovation cycles, and the abrupt departure of Tony Bignell could be another sign that the retail giant isn’t out of the woods, one analyst said.

Retail DiveApr 13, 2026Source
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CBP: Tariff refund process will take 60-90 days to issue returns

The agency previously said its in-development system would deliver refunds up to 45 days after a request was submitted.

Retail DiveApr 13, 2026Source
Marketing Dive logo

Chipotle overhauls rewards system

More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.

Marketing DiveApr 13, 2026Source
Search Engine Journal logo

New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern

Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code. The post New Google Spam Policy Targets Back Button Hijacking appeared first on Search Engine Journal.

Search Engine JournalApr 13, 2026Source
Campaign logo

Will more brands appoint agencies without a pitch?

Campaign understands Microsoft appointed Publicis without a pitch as part of a wider partnership – does this signify a growing trend among brands procuring agencies?

CampaignApr 13, 2026Source
Ad Age logo

FTC close to settlements in ad boycott probe, lawyer says

The U.S. Federal Trade Commission is in settlement negotiations with the media and ad groups it has been investigating.

Ad AgeApr 13, 2026Source
Grocery Dive logo

Hy-Vee’s first woman president dies

Donna Tweeten served roughly 20 years at the supermarket chain, including two years in the top role, and retired from the grocer last year.

Grocery DiveApr 13, 2026Source
Grocery Dive logo

How grocers can embrace the ‘promiscuous shopper’

Instead of recapturing monogamous loyalty and share of basket, retailers need to optimize for a more fractured “category” approach to shopping, writes Victor Kimble of Preston Spire.

Grocery DiveApr 13, 2026Source
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Ingles Markets steps up fight with activist investor

The grocer and Summer Road LLC both contend that the other side is withholding key information from investors ahead of a board of directors vote.

Grocery DiveApr 13, 2026Source
Retail Dive logo

Dollar General’s media network rolls out AI store audio program

The discount retailer is bringing the in-store media offering to about 6,000 locations through a new partnership with QSIC.

Retail DiveApr 13, 2026Source
Retail Dive logo

Mattress Firm parent Somnigroup to buy one of its suppliers for $2.5B

The all-stock transaction to acquire Leggett & Platt will bolster the mattress giant’s influence across the industry, analysts said Monday.

Retail DiveApr 13, 2026Source
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Stanley 1913’s approach to product development through diversity

Executive Graham Nearn spoke to Retail Dive about how Stanley is expanding its offerings as it grows into a global brand.

Retail DiveApr 13, 2026Source
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On, Zendaya launch first co-created collection

The collection — which features tank tops, T-shirts, jackets, pants and more — comes to life through a marketing campaign directed by Spike Jonze.

Retail DiveApr 13, 2026Source
MarTech Series logo

ImageKit Introduces Path Policies for Media Governance in Its Digital Asset Management Platform.

ImageKit, a unified image and video API platform with integrated AI-powered digital asset management(DAM), announced Path policy, a feature that enables businesses to enforce content and metadata governance at the folder level within ImageKit’s DAM. Path policies are available for businesses on ImageKit’s custom enterprise pricing plans and are designed to help apply consistent rules […]

MarTech SeriesApr 13, 2026Source
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Qlik and ServiceNow Partner to Bring Trusted Enterprise Context into AI-Powered Workflows

New collaboration helps enterprises connect trusted enterprise context, richer insight, and smarter action across ServiceNow workflows and AI agents Key takeaways: Trusted context and insight move closer to workflow execution: Qlik and ServiceNow are partnering to help enterprises combine ServiceNow Workflow Data Fabric with broader, governed enterprise context so workflows and AI agents can act […]

MarTech SeriesApr 13, 2026Source
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Commvault Introduces Innovations to Advance Secure, Controlled Agentic Transformation in the Enterprise

Next-generation AI capabilities will leverage Commvault Cloud to safely activate AI and build agentic workflows with trusted data, governance, and recovery Commvault, a leader in unified resilience at enterprise scale, announced new and forthcoming AI capabilities that help organizations confidently adopt AI while maintaining control over data, agents, and recovery. These capabilities will enable enterprises […]

MarTech SeriesApr 13, 2026Source
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Salient Systems Named 2026 Video Surveillance Platform of the Year by Enterprise Security Magazine

Salient Systems wins 2026 Video Surveillance Platform of the Year from Enterprise Security Magazine for its CompleteView VMS platform. Salient Systems, a leading provider of enterprise video management software, today announced it has been named the 2026 Video Surveillance Platform of the Year by Enterprise Security Magazine. The recognition acknowledges Salient’s CompleteView VMS platform for […]

MarTech SeriesApr 13, 2026Source
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ShengShu Launches Vidu Q3 Reference-to-Video with Expanded Visual and Audio Capabilities

Alibaba Leads RMB 2 Billion Series B to Support General World Model Development ShengShu Technology, a global leader in multimodal generative AI, announced the global launch of Vidu Q3 Reference-to-Video, a new model capability designed for story-driven video creation through flexible reference-based generation. Built for storytelling, Vidu Q3 Reference-to-Video enables creators to generate high-quality videos […]

MarTech SeriesApr 13, 2026Source
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Astronomer Announces Matt Simontacchi as President of Field Operations

Enterprise open-source veteran brings nearly two decades of Red Hat leadership to scale Astronomer’s go-to-market as Airflow becomes the foundation for AI-driven data engineering Astronomer, the company behind Astro, the leading unified orchestration platform powered by Apache Airflow®, announced that Matt Simontacchi has joined as President of Field Operations. Simontacchi comes from Red Hat, where […]

MarTech SeriesApr 13, 2026Source
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Qualytics Launches Data Control Layer to Govern Context for AI Systems

As AI systems take autonomous action, bad data doesn’t just produce bad reports, it drives bad decisions. Qualytics introduces the Data Control Layer to ensure AI systems only act on governed, trustworthy context. Qualytics, the AI-augmented data quality platform, today launched the Data Control Layer: a new approach to governing the context AI systems reason […]

MarTech SeriesApr 13, 2026Source
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Prosper Insights & Analytics Says AI’s Next Competitive Battleground Is High-Quality, Forward-Looking Data

Forbes article by CEO Gary Drenik and Prosper podcast briefing highlight why reliable signal—not just larger models—will define the next era of AI Prosper Insights & Analytics is calling attention to what it believes is the most important emerging issue in artificial intelligence: the growing shortage of high-quality, forward-looking data needed to make AI systems […]

MarTech SeriesApr 13, 2026Source
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UJET Launches New Channel-Led Global Sales Motion with Google Cloud, Accelerating Agentic AI and CX Transformation in Midmarket and SMB Segments

New partnership delivers rapid deployment of Google Cloud CCaaS and Gemini Enterprise for Customer Experience through AVANT’s Global Network of Trusted Advisors UJET, a leader in AI-powered contact center innovation, announced the launch of Google Cloud CCaaS by UJET, a new managed service offering and strategic sales motion designed to bring Google Cloud’s enterprise-grade agentic […]

MarTech SeriesApr 13, 2026Source