News

The Dangerous Seduction Of Click-Chasing

News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse. The post The Dangerous Seduction Of Click-Chasing appeared first on Search Engine Journal.

BT Group launches internal marketing agency co-led by Al Mackie

Agency covers creative advertising, alongside branding and strategy.

Vrbo - Teen - 30s

Purga Studio - Lorem Ipsum - Mafia - 1m43s

Purga Studio - Lorem Ipsum - Samurai - 1m51s

Purga Studio - Lorem Ipsum - Western - 1m53s

These AI ads have ‘lorem ipsum’ dialogue to stress the need for good stories

Gut Mexico City’s campaign for Purga Films emphasizes that in a world of perfect AI visuals, narrative will be key.

Stone & Skillet - Everything & Stone & Skillet - 60s

Gina Carfagno

Gina Carfagno has been named Chief Revenue Officer at Trustwise, where she will lead go-to-market and enterprise growth for its runtime controls for agentic AI across regulated industries.

Co-Operators - Storm Simulator - 60s

Telstra - Farmer - 30s

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Telstra - Hiker - 30s

Telstra - Satellite Messaging - BTS - 1m56s

Are you buying simplicity or dependency in CreativeOps?

What looks unified in CreativeOps can hide layered dependencies that affect cost, control and performance as your operation scales. The post Are you buying simplicity or dependency in CreativeOps? appeared first on MarTech.

What happens when sales drives your content

Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. The post What happens when sales drives your content appeared first on MarTech.

Why marketing is now the operating system for growth

Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding […]

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […] The post Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys appeared first on AdExchanger.

Kornit Digital Brings Global Apparel Leaders Together to Accelerate the Move Towards On-Demand Production

Expanding Digital Infrastructure and Connecting Demand Generation, Production, and Fulfillment at Global Scale Kornit Digital Ltd. (NASDAQ: KRNT “Kornit Digital”, “Kornit”, or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production, announced more than 500 leaders from across the apparel ecosystem are gathering in Hollywood, Florida for Konnections 2026 – Powered by […]

Roblox to Launch ‘Kids’ Accounts for Users Ages 5-8, New Game Rating System

Roblox is again expanding its safety protocols for younger users with the launch of “Kids” accounts for those ages 5-8 and “Select” accounts for the 9-15 age range. The new age-locked tiers will launch in June and utilize the facial-estimation, age-check technology that Roblox began rolling out last year amid multiple lawsuits and complaints about […]

How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones

Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength. The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal.

Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster

A recent announcement by Google signals the start of a massive change in how the internet and search work. The post Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow appeared first on Search Engine Journal.

Papa Johns ad spotlights the development of its sourdough

It was created by Bicycle Studio.