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AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. The post Brand is the decision in B2B, and AI decides first appeared first on MarTech.

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. The post Why context matters more than data in personalization appeared first on MarTech.

The Washington Post's controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.

Where linear TV was once "untouchable" on media plans, new measurement tools are proving that video campaigns deliver higher ROI, according to Dylan Pritchard, Head of AV at Bicycle.  In this edition of the Buy-Side View, Pritchard discusses the agency's shift away from linear TV and towards video-first strategies, the role of The Trade Desk Read More

In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign. The post Digest: Meta Says Scam Ads May Account for 3–4% of Revenue; Google doubles down on AI; Qwen Tops China App Store  appeared first on ExchangeWire.com.

As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...] The post Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.

Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track. The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.

Crypto.com co-founder responds after AI.com website goes down.

They made guest appearances alongside Lady Gaga, Ricky Martin, and More.

Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]

Is it possible that Wall Street doesn't understand the value of a holding company anymore – or at least is missing the intangibles?

As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.

The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.

As more advertisers beef up in-house media operations, some are looking to the "final frontier" of programmatic.

Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.

Last year was a blowout ad revenue year for Google, despite challenges from several quarters.

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first on AdExchanger.

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships […] The post Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud appeared first on AdExchanger.

OpenAI shows how everyday people could code with ChatGPT’s new service called Codex. Its second Super Bowl commercial ran against those from several AI companies, including Google Gemini, Anthropic Claude, Meta and Amazon.