News
11,474 articles covering the AdTech ecosystem
Feral and Chuckles Studios sign deal on in-house production
Agreement is for two years.
Premier Inn hires SNL UK star for social campaign on sleep science
Al Nash features in the social films, which follow renewed brand positioning.
Polarisation: problem or opportunity?
With UK culture increasingly polarised, finding a central edge can help marketers drive engagement without stoking tribalisation
Freely Opens Up to CTV OS Partners’ FAST Channels with ‘Spotlight Channels’
Freely, the free streaming service launched by the UK’s public service broadcasters (PSBs), today announced the launch of 'Spotlight Channels', a new initiative which will allow the service's CTV operating system partners to embed their free ad-supported streaming TV (FAST) channels in Freely's live interface. Freely launched in the UK just under two years ago, Read More
NFL Faces DOJ Probe with Higher TV Payments on the Horizon
The US Department of Justice (DOJ) has launched a probe into the National Football League (NFL) over potential anticompetitive practices, the government agency has confirmed, investigating whether the franchise forces fans to pay too much in subscription fees to watch NFL games. The investigation comes halfway through the league's 11-year media rights deal, which is Read More
Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026
During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance [...] The post Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026 appeared first on ExchangeWire.com.
Kotex mines truths from bathroom stalls in ‘You Asked. We Heard’ campaign
Gut Miami and director Camila Zapiola spotlight trust, feedback and product changes shaped by real conversations.
Why Wayfair hired Highdive as creative AOR as the brand grows its physical store fleet
Highdive will work on a refreshed brand platform and Wayfair’s holiday 2026 campaign.
The Newest Character on Netflix’s Running Point? Jake From State Farm
Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide
A framework for auditing generative AI outputs pre-launch
A structured review process helps teams enforce brand voice and reduce legal risk before AI-generated content reaches market. The post A framework for auditing generative AI outputs pre-launch appeared first on MarTech.
AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It
AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of the data behind those outcomes. This is akin to tuning up a car that’s running on the wrong fuel entirely […] The post AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It appeared first on AdExchanger.
RF vs RFID: Why retailers are moving beyond traditional EAS
Today’s retail environment has evolved. Theft is more frequent, more organized and more complex, pushing retailers to seek more than just an alarm at the door.
AI is changing how your shoppers feel about your brand
AI is changing which products shoppers see first, before they ever reach your site.
Infobip at 20: the AI Era Is Here, and the Next 20 Years Start Now
Infobip sets out why the shift to agentic AI represents the biggest opportunity in its history Global AI-first cloud communications platform Infobip marks the 20th anniversary of its founding. With Infobip AgentOS now live and agentic AI moving from pilot to production globally, Infobip is entering its most significant chapter in its history. Founded on […]
BFJ Digital Outlines the ‘Human-First’ Framework for AI Integration in Modern Marketing Teams
BFJ Digital, a digital marketing and transformation agency, has released a strategic framework for the integration of Artificial Intelligence (AI) within professional marketing and sales teams. Drawing on a recent analysis of IBM’s large-scale AI implementation, the agency shifts the conversation from simple automation to a “human-first” structural model that prioritises reinvesting efficiency gains into high-value […]
LynkDog Launches the First Backlink Monitoring Platform Built for the AEO and GEO Era
As AI search reshapes B2B discovery, LynkDog protects backlinks and directory placements that power brand citations in ChatGPT, Perplexity, Google AI Overviews LynkDog announced the official launch of the first backlink and directory monitoring platform purpose-built for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) – the fast-emerging disciplines focused on brand visibility inside […]
Artificial Intelligence Tools Shape Content Organization Strategies for Modern Business Websites
Content organization across business websites continues to evolve as artificial intelligence tools influence how information is structured, categorized, and delivered. Businesses across industries are examining how AI-driven systems affect navigation, content hierarchy, and search visibility, particularly as search engines and users demand greater clarity and relevance. AI tools are increasingly used to analyze user behavior, […]
Donald Trump Posts AI-Generated Photo of Himself as Jesus After Slamming Pope Leo as ‘Weak’ Over Iran War Criticism; Pontiff Says He Won’t Stand Down
Donald Trump posted an AI-generated photo of himself seemingly dressed as Jesus Christ shortly after slamming Pope Leo XIV as “weak.” On Sunday night, Trump posted a tirade on Truth Social about Pope Leo — the first American to be chosen for the position — who has been vocally opposed to the war in Iran […]
WPP hires advisors for potential Burson sale
WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.
Papa Johns ad spotlights the development of is sourdough
It was created by Bicycle Studio.
Everyone needs partners in era of tech hyperscalers
Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.
Introducing Leading Women Argentina’s class of 2026
Celebrating the 2026 Leading Women Argentina honorees.
How brands are using access to break through World Cup clutter
Brands are using tickets, travel and everyday spending to bring fans closer to the tournament.
Introducing the Ad Age Encyclopedia
Explore a new resource for industry professionals designed to decode the language of modern marketing, from agency of record to media mix modeling to zero-click search.