7,094 articles covering the AdTech ecosystem
Ad Age issues a statement regarding a fraudulent website and fabricated article.
Levi’s first Super Bowl ad in 23 years is called “Backstory.”
CMO Catherine Ferdon and the client and agency creatives unpack one of the night’s most joyful, innovative ads.
Cadillac F1’s campaign includes a Times Square exhibition and “Shot on iPhone” ads.
At Super Bowl LX, advertisers tried to bring their A game. Here’s how they fared.
Get up offa that thing!
The ad effectively elicits a desire for 'less,' but fails to connect to its central message.
Ad veterans have mixed feelings about how well the narrative fit the message.
Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration
ADWEEK picks the best Super Bowl ads of 2026.
Salesforce partnered with MrBeast for a game of puzzles with the prize being a million dollars.
Omnicom Group has finalized its acquisition of Interpublic Group in a $13.25 billion all-stock transaction, creating the world's largest advertising holding company. The combined entity will have approximately $25 billion in annual revenue and enhanced capabilities in digital advertising, data analytics, and programmatic media buying.
AI search engine Perplexity has introduced its first advertising product, allowing brands to sponsor follow-up questions in search results. The platform represents a new advertising model for AI-powered search, with initial partners including major consumer brands testing contextual placements within conversational AI interactions.
Adobe has unveiled integrations connecting its Real-Time Customer Data Platform with retail media networks including Kroger Precision Marketing, CVS Media Exchange, and Albertsons Media Collective. The integrations enable brands to activate first-party data across retail media environments with improved targeting and measurement capabilities.
The UK's ICO has imposed a £50 million fine on Meta for violating data protection regulations related to its advertising practices, specifically around consent mechanisms and cross-platform data sharing. The ruling requires Meta to implement significant changes to how it processes user data for targeted advertising across Facebook and Instagram.
Roku has launched shoppable advertising capabilities allowing viewers to purchase products directly through their TV remote during commercial breaks. The feature integrates with major e-commerce platforms and payment systems, enabling seamless transactions without leaving the viewing experience.
Salesforce has introduced Einstein for Advertising, an AI-powered module within Marketing Cloud that automates media buying, optimization, and creative personalization across digital channels. The platform uses predictive analytics to allocate budgets and adjust campaigns in real-time based on customer engagement data.