News

Introducing the Ad Age Encyclopedia

Explore a new resource for industry professionals designed to decode the language of modern marketing, from agency of record to media mix modeling to zero-click search.

Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows

Platform's first work under new CMO Claudine Cheever encourages users to get out in the world

Set Designers Weigh the Real Cost of News Networks Looking Like Podcasts

Is the casual on-air look of news shows a threat to the set design business?

Audio Ads Are Coming to 6,000 More Dollar General Stores

Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.

Possible Wants to Be Davos for Adland

Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.

ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend

The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer

The Cockroach of Marketing Concepts Will Never Die

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.

OpenText Enterprise Data and AI Solutions to be Available on AWS European Sovereign Cloud

OpenText will offer customers a hybrid sovereign cloud architecture that supports regulated European Union organizations with secure, AI‑ready data platforms, complementing what is available in North America today OpenText, a global leader in secure information management for AI, announced that it will make a number of its world leading enterprise data and AI solutions available […]

Retail Media 2.0: From Sponsored Listings to AI-Driven Commerce Ecosystems

What was retail media even up to five years ago? Simply a channel where brands paid for sponsored products listings on Amazon. They optimized bids on search terms. They measured ROAS. The model was transactional, narrow, and largely confined to the bottom of the funnel, a digital version of paying for a better shelf position […]

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits;  YouTube Tests 90-Second Unskippable Ads Amid CTV Push

In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push. The post Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits;  YouTube Tests 90-Second Unskippable Ads Amid CTV Push appeared first on ExchangeWire.com.

Why CTV Is Becoming The First Real Test Of Agentic Advertising

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […] The post Why CTV Is Becoming The First Real Test Of Agentic Advertising appeared first on AdExchanger.

‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions

Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

With the World Cup around the corner, media buyers expect streaming prices to soar

Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation.

Creator scandals have turned morality clauses into brands’ go-to exit strategy

The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.

‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all

News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?

OpenAI’s Big Ambitions; Tricks Of The Trade

ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on AdExchanger.

Kotex - You Asked. We Heard - 60s

For Zenith’s Tobias, AI’s Promise Is Mired in Siloed Complexity

SAN JUAN, Puerto Rico — The promise of artificial intelligence in advertising has long been one of simplification and speed, a force to unify disparate signals into clear, actionable insights. In practice, however, the technology is often creating the opposite effect, adding new layers of fragmentation and opacity to an already complex media ecosystem. Instead [...]

HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting

The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences [...]

How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic

Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web. The post How AI Agents See Your Website (And How To Build For Them) appeared first on Search Engine Journal.

What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern

Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows. The post What Pichai’s Interview Reveals About Google’s Search Direction appeared first on Search Engine Journal.

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator management firm and the fifth most-followed Instagram star in the world. Kylie Jenner has tapped into the world of creator products to launch k2o, a hydration powder filled with beauty-boosting ingredients. Jenner is already one of the world's richest Gen Z entrepreneurs, and k2o will extend her business interests by building off of her vodka soda brand Sprinter. By packing in ingredients like hyaluronic acid and collagen peptides, k2o adds skincare elements to its electrolyte base. The result is a product that's tailor-made for Gen Z festival attendees and other go-getters. Visit Tubefilter for more great stories.