7,094 articles covering the AdTech ecosystem
A group representing major food companies criticized a Super Bowl ad starring Mike Tyson and funded by the MAHA Center.
Tracking the latest Super Bowl commercials and teasers—the brands, agencies and creative strategies shaping the game.
Crypto.com founder and CEO Kris Marszalek is behind the new brand.
Life360's Super Bowl ad captures the anxieties of modern family life with dark humor.
Inside YouTube's strategy to blitz the Big Game with surrounding content.
WNT and Nightly News both had over a million viewers in the Adults 25-54 demo.
Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design.
Today and GMA saw week-to-week growth in both measured categories.
NBC honors the historic anniversary with Big Game and Olympics promos
Fox News remained the most-watched cable news network during primetime and total day.
Four titles had over a billion viewing minutes
The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.
Disinformation research group says the FTC ordered it and IAS to hand over business records.
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if we fix measurement first appeared first on MarTech.
55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. The post US B2B marketers have the biggest budgets and the lowest confidence appeared first on MarTech.
Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change. The post Why customer success managers are a martech power move appeared first on MarTech.
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. The post How smart B2B teams use video to win deals before they start appeared first on MarTech.
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what's their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.