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11,503 articles covering the AdTech ecosystem
A new golden age of football shirt sponsorship beckons
Should teams swap higher fees for more culturally relevant partners as the Premier League bans front of shirt sponsorship by gambling brands?
Strategy's new moat: taste
Nobody falls in love with a data point.
The Importance of Confidence in an Unpredictable World
Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making. The post The Importance of Confidence in an Unpredictable World appeared first on ExchangeWire.com.
The Stack: Streaming Shake-Up
This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...] The post The Stack: Streaming Shake-Up appeared first on ExchangeWire.com.
Google March Core Update Left 4 Losers For Every Winner In Germany via @sejournal, @MattGSouthern
SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others. The post Google March Core Update Left 4 Losers For Every Winner In Germany appeared first on Search Engine Journal.
Uncommon hires Robyn D’Arcy as head of data and Steph Morrow as head of cultural strategy
Robyn D’Arcy and Steph Morrow will report to Uncommon CSO Tobey Duncan and co-founder Lucy Jameson.
Comic: Benchmarking
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.
How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers
I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in […] The post How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers appeared first on AdExchanger.
Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth
Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first on AdExchanger.
What 400 Sites Reveal About Organic Traffic Gains via @sejournal, @MattGSouthern
An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains. The post What 400 Sites Reveal About Organic Traffic Gains appeared first on Search Engine Journal.
Future of Marketing Briefing: The ad industry has an AI label problem
People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Primed For Upfronts; How Much AI Is Too Much AI?
Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? appeared first on AdExchanger.
Khaby Lame’s $975 million stock deal isn’t looking nearly as lucrative as advertised
In January, TikTok star Khaby Lame announced a partnership that would test the viability of his personal brand on the stock market. Three months later, that deal is looking like a dud. Lame sold a stake in his company, Step Distinctive Limited, to a financial printing company called Rich Sparkle Holdings. The Hong Kong-based firm had big plans for its partnership with TikTok's most-followed creator: There was talk of brand endorsements, TikTok Shop activations, and even an AI version of Lame's likeness. The size of the $975 million, all-stock deal suggested that the creator economy had grown big enough for individual stars to accrue massive valuations. Visit Tubefilter for more great stories.
Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report
Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing Digital Circus, to star-studded Hazbin Hotel (which sold to Amazon Prime Video after gathering a fandom with a YouTube pilot), to smaller titles like Worthikids‘ Bigtop Burger and Luke Humphris‘ Space Station Weird, YouTube has become a prime location for […] Visit Tubefilter for more great stories.
ChatGPT can now tell you what to watch on Tubi
Hey! Do you want to be told what to watch? Great. Tubi has you covered. The AVOD streamer now has its own integration within ChatGPT. That means users can now tell the chatbot about their viewership likes and dislikes, and it can card through Tubi’s catalog to offer recommendations that fit those preferences. “Streaming should […] Visit Tubefilter for more great stories.
On new channel, Technoblade’s dad will sustain his son’s lasting impact
Viewers who spend time in YouTube's Minecraft community have become familiar with the saying "Technoblade never dies." That phrase pays tribute to a beloved denizen of the blocky game world, who passed away in 2022 due to cancer. Four years after his passing, Technoblade's impact can still be felt across the internet. The gamer (whose real name was Alex) has posthumously become one of the most-watched creators on YouTube, and his death has helped sarcoma researchers raise millions of dollars. Visit Tubefilter for more great stories.
Thai Randolph Launches NILE & Co., Creator-Driven Media Company That Has Acquired BuzzFeed’s As/Is and Goodful Brands
Entertainment industry veteran Thai Randolph has taken the wraps off her new venture: NILE & Co., described as a content and commerce platform that works with “creators who move culture.” Randolph is the former CEO and co-founder of Kevin Hart’s Hartbeat, which she exited in 2023. She is the founder and CEO of NILE & […]
Donald Trump Slams ‘Nut Jobs’ Tucker Carlson, Megyn Kelly, Candace Owens, Alex Jones for Opposing Iran War: ‘They’re Stupid People’
Highlighting a rift in the right-wing political spectrum, President Donald Trump lashed out against four widely followed conservative influencers — Tucker Carlson, Megyn Kelly, Candace Owens and Alex Jones — who have spoken out against the recent Trump-led attack on Iran. In a 482-word post on his Truth Social account Thursday, Trump laid into the […]
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search via @sejournal, @hethr_campbell
Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar. The post Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search appeared first on Search Engine Journal.
AppLovin’s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down
Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.
Patreon podcast revenue jumps 33% year-over-year, reaching $629 million
Years after becoming a desirable revenue stream for creators, podcasts are continuing to flourish on Patreon. The monetization platform has announced that revenue generated by its podcast library reached $629 million in 2025. That sum represents a year-over-year increase of 33%. Through Patreon, creators can host, distribute, and monetize their audiovisual shows. That setup has attracted an eclectic array of high-profile users, ranging from the filmmaker Quentin Tarantino to the hip-hop pundit Joe Budden to the creator duo Dan and Phil. Visit Tubefilter for more great stories.