News

Research: “You Are An Expert” Prompts Can Damage Factual Accuracy via @sejournal, @martinibuster

Research finds that persona prompts "reliably damage" factual accuracy in certain kinds of tasks but work well in others. The post Research: “You Are An Expert” Prompts Can Damage Factual Accuracy appeared first on Search Engine Journal.

The Science Of How AI Picks Its Sources via @sejournal, @Kevin_Indig

New ChatGPT citation data shows a small group of domains owns most visibility, while broad, cluster-based pages outperform single-intent content. The post The Science Of How AI Picks Its Sources appeared first on Search Engine Journal.

Cadbury launches ‘GooTool’ to elevate Creme Egg-eating experience

It includes five tools to help fans eat the chocolate.

Week in Charts: Publicis Generates $10 Billion in New Client Billings, Sport Gains Share of Content Spend, and Viaplay Stock Pops

In this week's Week in Charts, Publicis generates $10 billion in new client billings, sport gains share of content spend, and Viaplay stock pops on reports of going private. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Read More

Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands

Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...] The post Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands appeared first on ExchangeWire.com.

ACLU ad uses Springsteen’s ‘Born in the U.S.A.’ in birthright citizenship fight

Creative Artists Agency and director Anderson Wright anchor an inclusive vision of America with 1984 track.

ACLU - The Beat - 60s

Bombay Sapphire x E1 Series Partnership - 50s

LA28 Unveils Official ‘Look,’ Taking Cues from Wildflowers—But Not AI

In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and rainfall coaxes millions of desert wildflowers to life in what’s called a superbloom. Those […]

TikTok Pitches Advertisers at NewFronts a Year After Its Near-Ban and Sale

TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.

TRESemmé and Devil Wears Prada 2 Are Rewriting the Sponsorship Playbook

TRESemmé recently announced its status as the "signature hair brand" of Devil Wears Prada 2. This word choice matters.

Why CMOs struggle and how aligning with CFOs changes everything

Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility. The post Why CMOs struggle and how aligning with CFOs changes everything appeared first on MarTech.

Why performance marketing stops working

Most brands optimize conversion while neglecting demand. Here’s what happens when the pipeline runs dry and how to fix it. The post Why performance marketing stops working appeared first on MarTech.

RegEd Expands AI-Powered Advertising Review with the Launch of AI Compliance PreCheck for Broker-Dealers

New pre-review capability, RegEd PreCheck powered by Eddie AI, helps broker-dealers identify compliance risk and improve content quality before formal compliance review begins. RegEd, the leading provider of compliance solutions for financial services firms, announced the launch of AI Compliance PreCheckSM for Broker-Dealers, a new capability within its AI-Powered Advertising Review solution. By embedding AI-driven compliance […]

New Diffblue Testing Agent Automatically Generates Comprehensive Regression Test Suites To Derisk Application Modernization

Published benchmark research from generative AI coding pioneer quantifies compelling advantages of new solution’s end-to-end process automation over stand-alone coding agents Diffblue announced the general availability of the Diffblue Testing Agent, an autonomous regression test generator that works with an enterprise’s existing AI coding platform — GitHub Copilot, Claude Code, and others — to generate […]

Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era

Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth Zeta Global, the AI Marketing Cloud, announced the general availability of Athena by Zeta™, its superintelligent agent designed for enterprise marketing teams. Athena converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, […]

Amaze and LA Times Studios to Launch Food Channel LA, a Next-Generation Creator-led Commerce Platform

New Platform Marks LA Times Studios’ Move into Social Commerce  Built Through Amaze’s Operating Studio Model, the Platform Will Combine the LA Times Studios Brand Power with Amaze’s End-to-End Commerce Infrastructure Amaze Holdings, Inc. (“Amaze”), a global leader in creator-powered commerce, announced a strategic collaboration with LA Times Studios, LLC, a Los Angeles Times Media Group […]

Infobip Bolsters Fraud Protection for Enterprises with T-Mobile Network API Offerings

Infobip’s platform and T-Mobile’s network APIs aim to strengthen security and mitigate fraudulent mobile activity. Global AI-first cloud communications platform Infobip is extending security measures for enterprise customers as a go-to-market partner. Now, T-Mobile’s network APIs works seamlessly with Infobip’s platform to enhance user verification with the goal of reducing fraudulent activity. Consumer trust in mobile […]

RAVATAR Brings More Natural Real-Time Voice Interaction to AI Avatars with Gemini Native Audio

RAVATAR has integrated Gemini Native Audio into its Genesis AI Avatar Studio, enabling its real-time AI avatars to deliver more natural, expressive, and emotionally aware voice interactions. This update allows enterprises to deploy lifelike digital humans across web, mobile, and holographic environments with improved conversational flow and responsiveness. RAVATAR announced today a new integration of Gemini […]

How To Determine What Paid Media Channels Are Right for You via @sejournal, @timothyjjensen

Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts. The post How To Determine What Paid Media Channels Are Right for You appeared first on Search Engine Journal.

T&P CIO John Maloney set to leave agency

Maloney joined WPP Media in 2008.

Wayne Deakin joins Bray Leino as chief creative officer

Deakin worked at Wolff Olins for three years.

Neverland wins Onken creative account

Creativebrief handled the process.

Redundancies, restructures and the mid-career squeeze

Women in advertising need community which is why Lollipop Mentoring is now open to a wider group.