News

Unilever taps influencer agency for food biz as potential spinoff looms

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.

Hi-fi brand Denon colours the world with sound

Campaign is first work for the brand by 3 Chillies.

British Podcast Awards unveils three ambassadors for its tenth year

The ambassador programme recognises influential voices who are tasked with championing outstanding work and talent.

Dara Nasr joins Global in outdoor role

Nasr has held roles at Dazn, WeTransfer and Twitter UK.

Samsung Touts Performance Credentials and Creator-Fronted Formats at NewFronts

While TV has traditionally been seen primarily as a home for top-of-funnel brand-building campaigns, there's been a renewed push in recent years from some companies in the TV world to compete for performance budgets. Performance TV is nothing new, of course. Direct response TV ads have been around for decades. But the growth of streaming Read More

Visit Finland - Chill Like a Finn - 1m07s

Dulux - Life Is What You Paint It - 60s

Omnicom launches audit of The Trade Desk’s fees

After Publicis's public rebuke of the DSP, Omnicom undertakes a formal review, according to a note to clients

Why the Super Bowl Still Matters ft. the CMOs of Mars, Comcast, Liquid I.V. & the San Francisco 49ers

Marketing leaders share their personal playbooks on making the most of the Super Bowl opportunity.

Apple Maps Is Getting Ads—and a Whole New Business Platform

The sponsored listings will arrive this summer as Apple looks to grow an ads business on pace to bring in $8.5 billion this year.

Bet365 Wagers On VML As Creative Agency of Record

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong brand to stand out. Late last year, the global sports […]

Samsung Integration With Amazon Brings Shopping to Your TV Remote

Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience.

EXCLUSIVE: PubMatic Is Betting AI Agents Will Finally Fix Programmatic’s Complexity Problem

PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain—no DSP required.

Why AI personalization comes with strict limits

Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are. The post Why AI personalization comes with strict limits appeared first on MarTech.

Athena signals Zeta’s push into AI-driven marketing systems

Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action. The post Athena signals Zeta’s push into AI-driven marketing systems appeared first on MarTech.

Sussing Out ‘Performance TV’

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance […] The post Sussing Out ‘Performance TV’ appeared first on AdExchanger.

Ahold Delhaize USA CEO to depart

JJ Fleeman, who has helmed the grocery company’s stateside operations since 2023, will step down in June.

Pardon the Disruption: Do fast-growing grocers need to rein in their expansion plans?

Grocery Outlet, Sprouts Farmers Market and Aldi are pushing ahead with adding stores at a rapid clip around the U.S. amid warning signs from consumers.

CenterPoint Group Acquires Prokuria to Bring AI-Powered Solutions to Group Purchasing

CenterPoint Group Acquires Prokuria to Bring AI-Powered Solutions to Group Purchasing CenterPoint Group, a global leader in group purchasing and strategic procurement solutions, announced the acquisition of Prokuria, an innovative artificial intelligence (AI)-driven procurement technology company. This strategic acquisition marks a major step in CenterPoint’s mission to embed AI across its group purchasing programs and […]

Marchex Launches Freshpaint Integration to Advance Healthcare Marketing Optimization

The integration enables healthcare marketers to improve ROAS, optimize campaigns, and enhance automated bidding with compliant, high-fidelity data. Marchex® , which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, announced the launch of a new integration with Freshpaint, a platform built for healthcare marketers to […]

ON24 Expands Platform Capabilities to Turn a Digital Event into Global Campaigns

Enhanced AI-powered engagement, translation and analytics capabilities from ON24 help organizations transform single events into scalable, multilingual campaigns ON24, a leading customer engagement platform for B2B sales and marketing, announced expanded platform capabilities designed to help organizations transform single digital events into scalable global campaigns. By combining digital engagement, AI-powered translation, content activation, and advanced […]

Databricks Enters Security Market with Launch of Lakewatch: New Open, Agentic SIEM

New product enables unlimited and unified data, petabyte-scale threat detection and investigations at up to 80% lower TCO Databricks, the Data and AI company, announced Lakewatch, a new open, agentic SIEM (Security Information and Event Management) designed to help organizations defend against increasingly sophisticated agent attackers. Lakewatch unifies security, IT, and business data into a […]

Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets

Programmatic digital out-of-home is entering a new phase of maturity in the U.S., shifting from an emerging test channel into a core component of digital media strategy. New research from VIOOH suggests that marketers are not only increasing investment sharply, but also rethinking how DOOH fits within broader programmatic and performance-driven planning. The headline number […] Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets first appeared on Street Fight.

‘Hello Kitty Island Adventure’ to Launch ‘City Town’ Expansion in April, First Trailer Reveals New Character Usahana (EXCLUSIVE)

“Hello Kitty Island Adventure” has set the launch date and revealed a first look at its next paid downloadable content (DLC) update, “City Town.” Debuting April 16 from Sanrio and developer Sunblink, “City Town” is described as “a rainbow metropolis” filled with mystery. The “Hello Kitty” life sim game’s new update will introduce another classic […]