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10,307 articles covering the AdTech ecosystem
Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
The New Data Buyer In Town; The Old Agency Buyer Of AI
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
Singapore’s AI Investment: What Does Marketing Stand to Gain?
In her latest column, Charlotte McEleny looks at Singapore’s investment in AI, how the country treats tech momentum as a national asset, and where marketing fits... The post Singapore’s AI Investment: What Does Marketing Stand to Gain? appeared first on ExchangeWire.com.
KFC's latest "Believe" film offers up prize of a chicken who lays the golden egg
“How much do you believe in chicken?” has been made by Mother.
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search via @sejournal, @MattGSouthern
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature. The post Google Tested AI Headlines In Discover. Now It’s Testing Them In Search appeared first on Search Engine Journal.
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
SAN JUAN, Puerto Rico — Pause ads might just be the ultimate form of advertising kindness to both marketers and CTV viewers alike.. “The results we saw is our pause ad experience drove 79% lower cost per action versus other channels that are running on CTV, in streaming, any other interactive formats,” Adam Gendelman, vp, [...]
Three Pillars for Retail Media Network Success in a Crowded Market
U.S. omnichannel retail media is projected to generate $71.67 billion in 2026, as retailers work to unify in-store and digital operations. But, with more than 240 networks now vying for advertiser dollars, retail media is getting as crowded as crowded as Walmart on Black Friday. The explosion of options has created a fragmented landscape. The [...]
From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines via @sejournal, @slobodanmanic
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions. The post From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines appeared first on Search Engine Journal.
Donald Trump Celebrates Death of Former FBI Director Robert Mueller: ‘I’m Glad He’s Dead’
Shortly after the Associated Press reported the death of former FBI director Robert Mueller, President Donald Trump took to Truth Social to celebrate his passing. “Robert Mueller just died,” Trump wrote. “Good, I’m glad he’s dead. He can no longer hurt innocent people! President DONALD J. TRUMP.” Mueller’s family confirmed his death in a statement […]
Minecraft World to Open at UK Theme Park in 2027; Microsoft Gaming, Merlin Entertainments Execs Reveal First Details on $70 Million Project
Theme park lovers who yearn for the mines will have their wish granted in 2027 with the debut of Minecraft World. A $70 million project opening within Chessington World Adventures in the UK from Microsoft-owned “Minecraft” maker Mojang Studios and theme park giant Merlin Entertainments (the owner of the Legoland theme parks), the attraction will […]
Elon Musk Misled Twitter Investors Ahead of His $44 Billion Takeover in 2022, Jury Finds
Elon Musk artificially drove down the price of Twitter’s stock in 2022 with tweets claiming the social-media company — which he had already agreed to acquire — had underreported how many fake and spam accounts were on its platform, a federal jury found. The verdict was handed down Friday in a civil trial in California […]
Farmers Insurance puts US creative and media in review
Farmers Insurance is reviewing its media and creative accounts after more than 15 years with RPA.
Week of March 9 Cable News Ratings: Viewership Drops
Fox News remained the most-watched cable news network.
As ‘Animal Crossing: New Horizons’ Turns Six, Nintendo of America VP Talks Free Update, Switch 2 Edition and What Comes Next
“Animal Crossing: New Horizons” welcomed back a slew of players earlier this year with the release of a wide-ranging free update and a Switch 2 version of the Nintendo game. While the Japanese gaming company has been more than happy to see so many fans re-engage with the cozy life sim, which released to massive […]
Sprite reasserts cultural bona fides with global platform, brand refresh
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
Watch the newest commercials from Planet Fitness, Nuuly, Macy’s and more
College basketball analyst Dick Vitale, aka Dickie V, helps Planet Fitness hype its PF Black Card.
Jess Smith & Cara Verwholt
Jess Smith has been promoted to VP, Brand at NASCAR.
Omnichannel marketing explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on omnichannel marketing.
Audience targeting explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on audience targeting.
Behavioral targeting explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on behavioral targeting.
Lift testing explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on lift testing.
Cost per action (CPA) explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on cost per action (CPA).
Brand safety explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on brand safety.