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Carlsberg - Signs of Unity - 60s

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How self-improving AI teams are reshaping marketing as we know it

Marketers face growing pressure to deliver measurable results while navigating a fast-changing AI landscape. Leading brands are turning to self-improving AI systems to unlock better insights, streamline execution and drive stronger performance across the marketing funnel.

EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Shows

As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.

Women’s Sports Are Booming and Adtech Must Keep Pace

How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.

Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral

A personal conversation about connecting with audiences and working with brands.

Walmart says ChatGPT checkout converted 3x worse than its own website

Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences. The post Walmart says ChatGPT checkout converted 3x worse than its own website appeared first on MarTech.

AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI, […] The post AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech appeared first on AdExchanger.

ABC Scrambles to Delete ‘Bachelorette’ Season 22 Promo Content Amid Taylor Frankie Paul Fallout

ABC, in crisis mode after yanking “The Bachelorette” Season 22 premiere from its schedule amid domestic violence investigations involving star Taylor Frankie Paul, moved quickly to delete as much promotional material for the show as it could from its own website. Within hours of ABC’s announcement, the network had removed the Season 22 trailer (captioned […]

Sanrio to Launch ‘Personalized’ Digital Experiences in New Pact With AI Avatar Company Genies (EXCLUSIVE)

Hello Kitty, My Melody and Kuromi owner Sanrio has set a new partnership with AI avatar tech company Genies to launch “personalized” digital experiences for fans. The first of these projects will feature the character gudetama, “whose humor and relatable personality have resonated strongly with Gen Z and Millennial fans, making him a natural fit […]

How Coca-Cola embraces a challenger mindset to market Mr. Pibb

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse via @sejournal, @MattGSouthern

In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends. The post Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse appeared first on Search Engine Journal.

Beauty of Joseon celebrates Korean skincare with Westfield pop-up

The experience was created by N2O.

Palmer’s hits the sweet spot with retro diner

Backlash created the experience.

Chester Zoo campaign celebrates connection with nature

Meanwhile created the work.

Carlsberg teaches BSL to Liverpool FC supporters so deaf fans can join in anthem

The work was created by Fold7.

Mr. Pibb and Scottie Pippen are both done playing second fiddle in new ad

March Madness spot from Majority anchors a broader digital and social rollout built around humor and cultural memory.

Why confidence, not performance, is shaping media spend

Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels. The post Why confidence, not performance, is shaping media spend appeared first on MarTech.

15 HubSpot updates from February 2026 you don’t want to miss

The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot. The post 15 HubSpot updates from February 2026 you don’t want to miss appeared first on MarTech.

The hidden costs of chaotic content workflows

Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output. The post The hidden costs of chaotic content workflows appeared first on MarTech.

Hispanic consumers and mobile in-game ads: Here’s what the numbers say

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse via @sejournal, @brookeosmundson

The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads. The post Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse appeared first on Search Engine Journal.

Channel 4 unveils new sponsor of The Great British Bake Off

New brand takes over after Waitrose’s two-year partnership.