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10,290 articles covering the AdTech ecosystem
Netflix EMEA media review enters final stages
Three have made it to the final round of the review.
IBM and Ogilvy end 32-year creative partnership
The WPP-owned agency has been the technology brand’s creative AOR since 1994.
Beyond Programmatic: A New Model For Buying Premium CTV Inventory
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with […] The post Beyond Programmatic: A New Model For Buying Premium CTV Inventory appeared first on AdExchanger.
The Stack: Ads, Accountability, and AI
This week, mounting scrutiny over platform responsibility converged with growing questions around advertising integrity and the future of AI. In today’s MadTech Daily, we discuss publishers backing a government U-turn on AI copyright rules, IAB Australia launching a measurement initiative, [...] The post The Stack: Ads, Accountability, and AI appeared first on ExchangeWire.com.
Shaping Supply: Is Curation the Antidote to Ad Wastage?
We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale against the costly risk of ad wastage… The post Shaping Supply: Is Curation the Antidote to Ad Wastage? appeared first on ExchangeWire.com.
NewFronts 2026 decoded—TV 3.0, agentic tools and digital ad budgets
Ad Age reporters prep you for NewFronts 2026: how creators, agentic AI and shifting digital budgets redefine the event—and what matters now for media buyers and brands.
Aura reading is Gen Z’s latest spiritual obsession—how brands are cashing in
Auras, or the colorful, invisible energy fields believed to surround people and other living beings, are the latest metaphysical trend captivating Gen Z.
Ad Age crossword puzzle—NextGen marketing
Marketing strategies shift as younger consumers prioritize peer influence and IRL experiences.
Agency Brief—Ooni shifts media from in-house, Canva hires Quality Meats
This week, we’ve got the exclusive on Ooni hiring a media agency, plus the scoop on Canva hiring Quality Meats for an upcoming campaign.
AI ad of the week: Furniture brand OMHU gives dogs the royal zebra treatment
The fully AI-generated ad features zero humans—just dogs (and a rooster in pink fur boots) as they get washed, pampered and styled.
AI needs a Good Housekeeping seal of approval
AI tools need a vetted seal of approval to denote proper use of artificial intelligence, similar to the Good Housekeeping honorific used for over 100 years.
What marketers can learn about culture from this year’s Oscars
The 2026 Oscars showed marketers that unity is a trending topic not just in the entertainment industry, but in advertising.
Ads of the Week: 10 Campaigns That Caught Our Eye, From Burger King to Uber
Burger King, Uber, JCPenney, Ugg, Sprite, and more are behind the week's standout ads.
Quicken Is Producing 100 Pieces of Content Every Few Weeks Using AI
The brand is also replacing junior copywriters with more senior staff.
Comic: Overfrequency
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Overfrequency appeared first on AdExchanger.
The Media Spend Skim
Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first on AdExchanger.
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu
America's Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.
The JavaScript Overload; Whatever, AI Will Handle It
Publishers’ Porky Pages News publishers overloading their sites with ads, plus the ever-growing technical requirements for running ad auctions, have given rise to a new online phenomenon: the 49MB web page. To put that bloat into perspective, 49MB was roughly the minimum file size for a clean Windows 95 installation. Ad tech is behind the […] The post The JavaScript Overload; Whatever, AI Will Handle It appeared first on AdExchanger.
Digital Remedy Takes on the Biggest Pain in Ad Performance
Advertising performance is becoming harder—not easier—to measure, especially for agencies managing campaigns across multiple channels and markets. A new platform from Digital Remedy aims to simplify that complexity, giving marketers a unified view of ad performance across CTV, display, audio, and more—and changing how they understand what actually drives results. The new Digital Remedy platform, […] Digital Remedy Takes on the Biggest Pain in Ad Performance first appeared on Street Fight.
Short-Form Video, AI-Generated Dramas Power Next Wave of Global Content as FilMart Panel Probes the Thriving Digital Economy
As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling. That shift was in focus at the FilMart forum “Breaking Boundaries Going Global: Billion-Level Monetization Through Short Dramas & AI-Generated Comic Dramas,” where industry players mapped out […]
Persil dispenses with the robots in Smart Series ad
The social-first work was created by Lola Madrid.