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Ace of Hearts in talks buy Atomic London's healthcare arm

Atomic London has entered administration.

Trading platform IG reviews creative account

Otherway is the incumbent.

Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind Marketing Metrics

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. Today, there’s a widening gap between what modern marketing systems are designed to optimize and […] The post Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind Marketing Metrics appeared first on AdExchanger.

From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio

The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […] The post From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio appeared first on AdExchanger.

Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns

Quick Collabs is LTK's latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.

Advertisers aren’t happy about picking up Meta’s European tax tab

As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.

Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

Instagram's controversial Shop the Look rollout didn't ask for creators' consent, nor did it tag products they've endorsed. What did they learn from it?

Retailers turn to digital rebates as alcohol sales slump

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

Future of TV Briefing: How Netflix is shaking up the upfront deal model

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

The Memo Heard Round The World; The Limits Of Unlimited ChatGPT

Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by Ebiquity – says TTD applied its DSP fee and charged for opt-in products in unauthorized ways. But that’s not how […] The post The Memo Heard Round The World; The Limits Of Unlimited ChatGPT appeared first on AdExchanger.

Google AI Overviews Cut Germany’s Top Organic CTR By 59% via @sejournal, @MattGSouthern

SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry. The post Google AI Overviews Cut Germany’s Top Organic CTR By 59% appeared first on Search Engine Journal.

Search Referral Traffic Down 60% For Small Publishers, Data Shows via @sejournal, @MattGSouthern

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. The post Search Referral Traffic Down 60% For Small Publishers, Data Shows appeared first on Search Engine Journal.

98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million

The 2026 Oscars take a viewership dip.

Compound Growth: How U.S. Bank Uses AI to Drive Revenue and Results

Blending synthetic audiences, behavioral data, personalization, and business fluency with Michael Lacorazza.

AI Is Everywhere at SXSW, but Humanity Still Leads

Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.

Top 5 Branded Videos of the Week: 10 years in the making

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Night Media, Theo Von, and David Spade made a movie. They’re putting it in theaters themselves.

Five years ago, it was rare for us to hear about a self-produced project crossing the Hollywood/digital content barrier. Now, less than 24 hours after Markiplier appeared at the Oscars thanks to his $50+ million run with Iron Lung, we have a fresh film announcement from our industry. This one isn’t from an individual content […] Visit Tubefilter for more great stories.

Google Removes ‘What People Suggest,’ Expands Health AI Tools via @sejournal, @MattGSouthern

Google confirmed it removed "What People Suggest" from health searches. Additionally, the company announced new AI health tools for YouTube. The post Google Removes ‘What People Suggest,’ Expands Health AI Tools appeared first on Search Engine Journal.

Publicis no longer recommends The Trade Desk to clients following audit

Publicis’ decision follows findings from an audit of The Trade Desk conducted by FirmDecisions.

Cold as the Rockies - 30s

Hot Mess Munchie Meal - 1m

Cubicle - 30s

To Do List - 30s

Publicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo

French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the […]