News

Bicycle London appoints first new-business and marketing director

New business was previously overseen by founders Henry Daglish and Pedro Avery.

Ineos Automotive appoints Dept across media, social and digital

Wavemaker was the incumbent handling media and Wonderhood Studios handled social.

Spark Foundry UK names Richard Friar as MD

Nadine Young joined as chief executive in July 2025.

Channel 4 takes mixed-media approach for Women's FA Cup film

Film has been directed by Deadhorses through Magna Studios.

Diary of a Young Creative: from Clark Kent to Superman and back again

Ade Yeo, creative director at Hijinks and a cabaret performer, talks creative playfulness and rhinestones.

Hamnet is UK’s Most Read-About Oscar Film, Despite Missing Out on Best Picture Award

Chloé Zhao’s Hamnet has won big with British readers despite missing out on this year’s Best Picture award at the Oscars, according to data from Taboola.  Articles about the film, which deals with the relationship between playwright William Shakespeare and his [...] The post Hamnet is UK’s Most Read-About Oscar Film, Despite Missing Out on Best Picture Award appeared first on ExchangeWire.com.

In a Play for Profitability, Kraft-Heinz Kicks Off Five-Year Alliance with the NFL

Kraft Heinz has blown the ink dry on a deal to be the official condiment of the National Football League (NFL), the food and beverage colossus announced this morning.  The […]

ADWEEK Brand Genius 2026 Nominations Now Open

Nominations for 2026 ADWEEK Brand Genius are officially open.  For decades, ADWEEK’s Brand Genius awards have honored the luminaries and leaders redefining the rules of brand building. From marketers to […]

How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies accordingly based on the most recent data […] The post How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads appeared first on AdExchanger.

New PhotoShelter Research Finds AI Accelerating Content Creation While Engagement Lags

Report shows 54% of marketers say AI is now an essential creative partner, and 96% agree human oversight is still critical to preserving brand and content originality PhotoShelter, the leading digital asset management (DAM) platform today releases its new report, AI in Marketing: The Hidden Cost of Faster Content, surveying nearly 400 marketing, communications, and creative professionals about […]

Truelist Launches Unlimited Email Validation at a Fixed Monthly Price

Email marketers and developers can now validate unlimited emails with no credits or overages — starting at $39/month, with a free plan available. Truelist, an email verification platform, announced the availability of its unlimited email validation service — a flat-rate subscription model that eliminates the per-credit pricing that has long frustrated email marketers, sales teams, […]

ClearML Introduces Platform Management Center to Orchestrate Multi-Tenant AI Infrastructure at Enterprise Scale

New unified control plane enables enterprises to maximize AI infrastructure ROI with centralized management, real-time FinOps, and zero DevOps bottlenecks. ClearML, the leading platform for GPU management and enterprise AI infrastructure, announced the general availability of its Platform Management Center, a centralized control plane purpose-built for IT administrators and AI platform leaders managing multi-tenant AI […]

AI and Intellectual Property Protections Probed at FilMart Panel

Among the multitude of AI-related panels and workshops at this year’s FilMart, one forum on the legal landscape surrounding gen AI and IP stood out. A primary concern for producers and directors remains whether AI-assisted content can be legally protected. Hong Kong government officials sought to allay those fears at the FilMart forum “Copyright Protection […]

Prime Video and Germany’s Leonine Studios Extend Partnership With New Multi-Year Deal That Includes ‘The Housemaid,’ ‘The Hunger Games – Sunrise on the Reaping’

Prime Video and Germany’s Leonine Studios have extended their partnership in Germany and Austria with a new multi-year deal that includes premium titles “The Housemaid,” “The Drama” and “The Hunger Games – Sunrise on the Reaping.” The deal, under which Prime Video has secured exclusive SVOD rights to a substantial package of titles for a period of […]

Google Explains Why HTTPS Migration May Negatively Impact SEO via @sejournal, @martinibuster

Google's John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings. The post Google Explains Why HTTPS Migration May Negatively Impact SEO appeared first on Search Engine Journal.

SEO Test Shows It’s Trivial To Rank Misinformation On Google via @sejournal, @martinibuster

An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites. The post SEO Test Shows It’s Trivial To Rank Misinformation On Google appeared first on Search Engine Journal.

The Risks and Rewards of Bringing New Ad Formats to Live Sport

ITV's introduction of in-game ads during the Six Nations received backlash from rugby fans, emphasising the need for careful testing when it comes to advertising in live sport. "With the right design, in-game advertising can enhance rather than disrupt the broadcast," argues James Grant, SVP Advanced Television at Equativ. Live sport is one of the most Read More

Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; UK Gov Launches Local Media Support Initiative

In today’s Digest we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative. The post Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; UK Gov Launches Local Media Support Initiative appeared first on ExchangeWire.com.

The Five-Minute Internet (Estimated Reading Time: Five Minutes)

This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric... The post The Five-Minute Internet (Estimated Reading Time: Five Minutes) appeared first on ExchangeWire.com.

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Inside Accenture Song, the ad industry’s $20 billion enigma

Ad Age peels back the curtain on Accenture Song.

How LinkedIn CMO Jessica Jensen is positioning the platform for the future of work

Jessica Jensen joined LinkedIn as chief marketing officer in early 2025.

Behind the rise of alcoholic sports drinks and why they pose a marketing challenge

Emerging brands like Lightstrike, Spiked Ade and Super Lyte borrow sports drink colors and flavors—while carefully skirting sports drink claims.

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