News

Snowflake Launches Project SnowWork, Bringing Outcome-Driven AI to Every Business User

Project SnowWork brings agentic intelligence directly to business users’ desktops to accelerate productivity and get work done faster Designed to orchestrate planning, analysis, and execution, Project SnowWork is an autonomous enterprise AI platform that helps business users accelerate everyday work Launching in research preview to a limited set of customers, Project SnowWork handles complex, multi-step […]

Neat Appoints Javed Khan as CEO to Lead AI Transformation

Neat, the pioneering video technology company, announced the appointment of Javed Khan as Chief Executive Officer (CEO). Khan, a seasoned technology executive with a proven track record in AI-driven transformation, takes the helm as the company gears up for global expansion. The appointment of Khan signals Neat’s commitment to deeper investments in artificial intelligence as […]

SmartBear Survey: 70% of Software Experts Concerned that Application Quality is Suffering Given Faster AI Code Development

60% have already experienced quality issues in the past year as development outpaced testing SmartBear, helping teams build, test, and ship quality software at AI speed and scale, released a survey that finds 70% of software experts say application quality has already degraded as AI accelerates development, and 60% already experienced quality issues in the […]

FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns

In adding latest data partner to its platform, FreeWheel cements position as a one-stop shop for political buyers targeting audiences with precision at scale and a streamlined process from strategy to activation. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined […]

BMC Advances Trusted AI Orchestration With New Control-M Capabilities

Agentic AI innovations and expanded integrations enable enterprises to operationalize AI workloads reliably at scale BMC, a global leader in software solutions enabling business faster than humanly possible, announced new AI innovations for the Control-M solution that advance the orchestration foundation enterprises need to compete, differentiate, and thrive in an AI-powered world. For most large […]

Xbox’s ‘Starfield’ to Launch on PlayStation 5 in April (Gaming News Roundup)

Bethesda Game Studios’ space explorer game “Starfield” will be available on PlayStation 5 beginning April 7. The new platform debut for “Starfield” marks the latest Microsoft-owned game to make it to Sony’s competitor gaming console after previously being kept as an Xbox and PC exclusive, like “Indiana Jones and the Great Circle.” Along with the […]

Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

How To Build An SEO Commissioning Workflow: From Tickets To Requirements via @sejournal, @billhunt

Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live. The post How To Build An SEO Commissioning Workflow: From Tickets To Requirements appeared first on Search Engine Journal.

Authentic Human Conversation™

Digg’s collapse, Reddit’s lawsuit, and a bot-filled ecosystem expose the fragile economics behind “authentic human conversation” in the AI era. The post Authentic Human Conversation™ appeared first on Search Engine Journal.

'Product is number one, two and three': H&M global CMO on fixing fashion’s retail problem

H&M global CMO John Ehrnst talks Campaign through the end of bland retail, what drives Gen Z back into stores, digital twins and more.

Britain’s FCA Calls Out Meta’s Failings on Scam Ads

Tech giant Meta has consistently found itself in hot water in recent months following a series of reports and news stories highlighting the volume of scam ads which are run on its platforms. And a fresh report from Reuters this morning suggests that despite pressure from regulators, the company is still failing to adequately filter Read More

Firefox - More Fire More Fox - 35s

Fandango - Role Players - 15s

Patrón enlists Guillermo del Toro for a cinematic take on a tequila pour

Created with BBH USA, a new spot was painstakingly designed to mirror the client’s approach to tequila making.

Häagen-Dazs - Let's Grab a Pint - 15s

Costco Adds Adtech Firm Moloco to Scale Retail Media Network

A new ad format aims to improve relevancy.

New Report ‘Brings the Receipts’ on ROI of Women’s Sports Ads

WPP Media's Women's Sports Playbook shows surging ad spend, higher engagement, and premium audiences.

The real GTM advantage is owning language and signal

Most deals are decided before the funnel starts, and marketers who don’t own buyer language and signal are losing before they even start. The post The real GTM advantage is owning language and signal appeared first on MarTech.

The age of the AI shopping agent isn’t here… yet

Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes. The post The age of the AI shopping agent isn’t here… yet appeared first on MarTech.

Marketo deprecates SEO feature in latest release notes

The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer. The post Marketo deprecates SEO feature in latest release notes appeared first on MarTech.

3 ways to reduce bias in AI with better context

AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here's how to correct them. The post 3 ways to reduce bias in AI with better context appeared first on MarTech.

DIDWW Integrates phone.systems Cloud PBX With ActiveCampaign CRM

DIDWW, a global telecom provider of premium-quality SIP trunking and two-way SMS services, has announced a new integration between its cutting-edge cloud PBX, phone.systems™, and ActiveCampaign CRM. Designed to help businesses streamline customer communications, this integration synchronizes contact data, automatically logs calls, and provides deeper visibility into customer interactions – all within a single connected […]

Nintex Unveils Agentic Business Orchestration Capabilities to Scale AI-led Automation Across Organizations

Nintex unveils new native AI capabilities that enable organizations to build and orchestrate AI agents alongside people, workflows, and systems Nintex, a global leader in agentic business orchestration, announced Nintex Agent Designer and Nintex Orchestration, new agentic AI and business orchestration capabilities available to select customers natively in Nintex CE. Together, these help organizations design and […]

Reply Announces a Partnership With Mistral AI to Develop Sovereign and Enterprise-grade Artificial Intelligence Solutions

Reply announced a new partnership agreement with AI leader Mistral AI aimed at accelerating the adoption of local, customisable, secure and enterprise-grade generative AI solutions at scale. At the core of the collaboration is a shared vision of frontier AI, designed to enable organizations to adopt AI solutions while ensuring data control, protection of sensitive information, compliance with regulatory requirements and […]