News
10,233 articles covering the AdTech ecosystem
Half of consumers prefer brands that don’t use generative AI, Gartner finds
Consumers who are ambivalent or distrust the technology may walk away if they feel forced to use AI, one analyst said.
Walmart to test faster renovation process for Neighborhood Markets
The retailer intends to take several stores out of service for about a month for upgrades instead of doing construction in phases over a longer period.
Lululemon adds Chip Bergh to board as North America revenue declines
The appointment is a “key acquiescence” to the demands of founder Chip Wilson, though he called the decision “underwhelming.”
Bloomingdale’s takes share from Saks Global, lifts Macy’s Inc. in Q4
“The vendor community has rallied around Bloomingdale's like never before,” Macy’s Inc. CEO Tony Spring told analysts Wednesday.
Ace of Hearts in talks to buy Atomic London-backed healthcare agency
Atomic London has entered administration.
Wendy’s conducts media review as it pushes forward with turnaround plan
The burger chain looks to stage a turnaround through better marketing and customer engagement.
Walmart and Target Are Battling to Show Up in AI Shopping Tools. Here’s How Their Strategies Compare
Breaking down the case for homegrown tech vs. partnerships.
The Rise Of Principal Media And The End Of The Agencies As We Knew Them
When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent […] The post The Rise Of Principal Media And The End Of The Agencies As We Knew Them appeared first on AdExchanger.
Redner’s launches new app as part of companywide digital upgrade
The Mid-Atlantic grocery chain said the app is part of a broader digital strategy that will include in-store kiosks and AI-powered promotions.
Brookshire Brothers makes 4 top-level promotions
The Texas-based supermarket chain named a new CFO and chief operating officer as part of the executive shuffle.
Harps Foods moves into new states with 18-store acquisition
The Arkansas-based grocer has nearly doubled its footprint over the past six years through deals like this latest one, which will introduce it to Tennessee and Kentucky.
Publix did not overcharge customers, court rules
A judge dismissed a class-action lawsuit alleging the grocer’s point-of-sale system inaccurately weighed on-sale items.
Walmart to test faster renovation process for Neighborhood Markets
The retailer intends to take several stores out of service for about a month for upgrades instead of doing construction in phases over a longer period.
Why J.C. Penney’s spring campaign bowed with a Paris, Texas fashion show
Marisa Thalberg, chief customer and marketing officer at operating parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort.
Family Dollar to pilot extra small store format in urban markets
Fresh off its separation from Dollar Tree, the discount chain is pursuing a turnaround that includes 70 initiatives across various departments.
Adaptiva Introduces Aida, an Enterprise-Safe AI Advisor for Autonomous Endpoint Management
New AI-powered platform helps IT and Security teams move from exposure insight to real-time action at enterprise scale Adaptiva, a global leader in autonomous endpoint management, announced the launch of Aida, an enterprise-safe AI advisor designed to help IT and Security Operations teams reduce exposure risk and take action across large, complex environments simply by […]
MediaScience Unveils Breakthrough AI “Ad Cloning” Technology That Enables Element-by-Element Creative Testing
New MediaPET-powered methodology allows researchers to perfectly recreate advertisements using AI, enabling precise measurement of every creative element. MediaScience announced a major breakthrough in advertising research with its latest feature, “Creative Twin™.” The company, known for its work as a global leader in media and advertising innovation, has developed a new AI-powered methodology that enables […]
Commvault Extends Enterprise Resilience to Structured and AI Data with Real-Time Governance Controls
Expansion of Data Security Posture Management and real-time Data Access Governance, powered by Satori, helps security teams reduce AI and cloud data risks Commvault, a leader in unified resilience at enterprise scale, announced an expansion of its data and AI security capabilities within Commvault Cloud, enabled via its recent acquisition of Satori. The advancements extend […]
Dataminr and Crisis24 Announce Strategic Partnership to Pioneer the Future of AI-Powered Global Risk Management
The partnership will create the industry’s most advanced Critical Event Management (CEM) platform with unmatched AI and agentic capabilities Dataminr, the leader in AI-powered real-time event, threat and risk intelligence, and Crisis24, the global, AI-enhanced leader in integrated risk management, intelligence-led security and medical operations, personal protection, medical concierge and crisis consulting, announced a multi-year […]
“Why Aren’t We in ChatGPT?”: The New Question Agencies Must Answer
A new question is starting to surface in agency client calls: “Why aren’t we showing up in ChatGPT?” At some point recently, you’ve probably gotten this call. A client — one with solid Google Maps rankings, an optimized Google Business Profile, and a steady stream of reviews — asks ChatGPT or Gemini to recommend a […] “Why Aren’t We in ChatGPT?”: The New Question Agencies Must Answer first appeared on Street Fight.
Maya Hawke, KJ Apa Star in Shakespeare-Inspired Rom-Com ‘The Summer Oath’ From Audible
Maya Hawke and KJ Apa meet cute in the Hamptons in Audible Original romantic comedy “The Summer Oath” — a modern twist on Shakespeare’s “Love’s Labour’s Lost.” Starring Hawke (“Stranger Things”) and Apa (“Riverdale”), “The Summer Oath” is created, written and directed by Claire Friedman, whose credits include “Saturday Night Live,” “Desus & Mero” and […]
Peter Thiel Sparks Vatican Ire With Antichrist Lectures in Rome
Silicon valley titan Peter Thiel is drawing fire from the Vatican and Italian media by holding a series of lectures on the Antichrist in Rome that are reminiscent of the “South Park” episode in which he was satirized. The tech billionaire and co-founder of PayPal and Palantir — who is known to be an early […]
Disney celebrates 100 years of Winnie the Pooh with Westfield adventure
The experience will take place between 10 April and 12 April.
Waitrose social series brings viewers into kitchens of celebrity food lovers
It was created by Wonderhood Makers.