News

What Does A Beta Test Of A Sell-Side Agent Look Like?

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […] The post What Does A Beta Test Of A Sell-Side Agent Look Like? appeared first on AdExchanger.

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media strategies to tap niche news creators on social platforms.

Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition

Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.

The real winners of March Madness? Brands that move fast on NIL deals

Companies across sectors, from footwear to personal care, are racing to sign college basketball players.

Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market

Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.

To Buy Or Build Your Bot; No Horizon On The Horizon

Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity. The post To Buy Or Build Your Bot; No Horizon On The Horizon appeared first on AdExchanger.

Hong Kong’s First Multi-Sensory XR Film Unveiled at FilMart (EXCLUSIVE)

Hong Kong cinema takes a bold leap into the immersive era as veteran director and cinematographer Kwok-man Keung unveils “Harbour Dreams: Hong Kong XR Adventure” at this year’s FilMart. Hailed as the city’s first 6D multi-sensory film, the 20-minute experience blends VR, AR, motion, and scent technologies to let audiences see, hear, touch, and even […]

Hong Kong’s Mei Ah Entertainment Unveils AI Short Drama Line-Up at FilMart

Mei Ah Entertainment may be one of the biggest and oldest media distribution companies in Hong Kong – it is currently in its 42nd year of operations – but it has always learned to adapt quickly with the times, from its roots as a VHS distributor during the city’s golden age of cinema to riding […]

Red Empire, Organic Bow Hybrid AI Animated ‘Home Away AI.i.Ce‘ (EXCLUSIVE)

Brisbane’s Red Empire Prods. and Taipei- and Los Angeles-based Organic Media Group have unveiled their first animated vertical series, “Home Away AI.i.Ce,” at Hong Kong FilMart. Created and written by Cherelynn Baker and directed by Amie Casey, the 12-part sci-fi microseries uses a hybrid approach that combines AI tools and animation to tell the story […]

British Airways - An Original British Briefing - 60s

British Airways moves into comic territory in framing travel as a reset button

Uncommon spot rethinks the airline safety message as a narrative about escaping modern-day frustrations.

Casamigos - Rivals at the Game, Casamigos at the Bar - 30s

Hong Kong’s First Multi-Sensory XR Film Announced at Filmart (EXCLUSIVE)

Hong Kong cinema takes a bold leap into the immersive era as veteran director and cinematographer Kwok-man Keung unveils “Harbour Dreams: Hong Kong XR Adventure” at this year’s FilMart. Hailed as the city’s first 6D multi-sensory film, the 20-minute experience blends VR, AR, motion, and scent technologies to let audiences see, hear, touch, and even […]

EXCLUSIVE: SXSW 2026 Sees 20% Boost in Music Attendance Despite Shorter Schedule

The Austin, Texas-based festival expects overall attendance to stay flat with 2025.

14 Things I Learned at SXSW

The festival, despite its breadth, still managed to coalesce around a few themes.

Senator Raises Questions About Reported $10 Billion Payment to Trump Administration for TikTok U.S. Deal, Including Whether President Requested Any Compensation for Himself

Investors including Oracle and Silver Lake that acquired stakes in the new TikTok U.S. joint venture are reportedly paying a $10 billion fee to the Trump administration as part of the deal — and now a senior Democratic senator is looking for answers about the arrangement. In January, under a deal brokered by the Trump […]

Emily Griffen

Ammunition, an independent agency network built for ambitious brands in complex markets, has promoted Emily Griffen to VP, Design, after six years with the agency.

Gen Z consumers crave connection to brands—without the pressure to buy

Brands can turn off Gen Z customers by creating pressure to buy.

The Design Playbook Keeping Glenfiddich on Top of the Single-Malt Scotch Market

When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]

EXCLUSIVE: Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation

In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems […]

How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows

AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary […]

Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data

SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” [...]

Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski

SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency when building relationships with consumaers,” said the managing director of Chase Media Solutions during an interview with Beet.TV at the [...]

Bob’s Discount Furniture posts 17% revenue gain in 2025, plots store openings

Fresh off its IPO, the furniture retailer represents a bright spot in an otherwise challenged home sector.