News

Ugg pays homage to B-movie classics as brand emphasizes anti-AI stance

Comedian Atsuko Okatsuka stomps around a handcrafted miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot Woman.”

PMG eyes expansion with AI-focused repositioning, Freewheel partnership

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions.

Why JCPenney’s spring campaign bowed with a Paris, Texas fashion show

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort.

Eggslut social-first campaign plays on gothic romance

M&C Saatchi Group UK created the work.

Watch the newest commercials from Disney, Corona, Macy’s and more

Corona says that a lime wedge in a bottle of Corona Extra is “sublime.”

JCPenney Takes on Fashion Elitism With a Runway Show in Paris, Texas

JCPenney hosted "The Other Paris Runway” as a direct counterpoint to the exclusivity of traditional fashion shows.

Associated Wholesale Grocers adds dozens of private label items

More than two-thirds of the new additions are under the wholesaler’s household and general merchandise brand Simply Done.

Escalated.io Releases Next Generation Software Update for its Invalid Traffic Filtration Service

Escalated.io has released a key software update for its invalid traffic filtration service meant to bolster the company’s technology and safeguard industry players from increasing ad fraud threats. General and sophisticated invalid traffic is an ever-growing problem that constantly presents as a moving target, which legacy solutions have struggled to keep pace with. Invalid traffic poses a threat […]

Mindbreeze Introduces Insight Touchpoints and Journeys to Standardize Enterprise AI Workflows

Pre-built Insight Touchpoints and Insight Journeys enable enterprises to move beyond fragmented AI interactions and orchestrate trusted, role-based journeys across critical business processes Mindbreeze, a leading global provider of AI-based knowledge management solutions, announced significant enhancements to the Mindbreeze Insight Workplace, a central control plane for enterprises. These enhancements expand capabilities for Insight Touchpoints and […]

Teneo and Thoughtworks Launch New AI-Focused Joint Venture

New joint venture to help companies manage business transformation in the AI and agentic age The venture combines boardroom strategy, corporate advisory services, AI and software engineering services and the AI/works™ agentic development platform to deliver measurable business impact at speed Will help companies seize AI-driven market opportunities while managing risk, security, ethics and governance  […]

Burger King’s CMO on firing its mascot as brand evolves in new campaign

“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the forefront.

How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor via @sejournal, @purnavirji

Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape. The post How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor appeared first on Search Engine Journal.

3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults via @sejournal, @MattGSouthern

CMS defaults now influence more of the web’s technical SEO than most consultants ever can, reshaping where optimization work creates real value. The post 3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults appeared first on Search Engine Journal.

You’re Not Scaling Content. You’re Scaling Disappointment

Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way. The post You’re Not Scaling Content. You’re Scaling Disappointment appeared first on Search Engine Journal.

Walkers encourages people to put their joy first in new brand platform

The work was created by VCCP.

EscalaX Hosts an Event to Present EX+: Its SSP

EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...] The post EscalaX Hosts an Event to Present EX+: Its SSP appeared first on ExchangeWire.com.

Rolex - Zendaya: A Versatile Phenomenon - 60s

Chase Freedom - First-Time Parents - 30s

Chase Freedom - Ordering Isn't Easy - 30s

Proton Mail - Born Private - 60s

How creative agents can close the gap between ambition and production

This new tool coordinates generative models and production workflows to advance projects end-to-end.

18 creative campaigns to know about today

Zendaya, Natalie Portman and Kendall Jenner front luxury Oscars spots, and Uber marks St. Patrick Day with an “IrishXit.”

UGG - Return of the Fluff Yeah - 47s

Ugg Brings Back the Fluff Yeah Sandal With a Sci-Fi-Inspired Twist

Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign.