News

The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS

As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics. The post The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS appeared first on MarTech.

Too many workflows are breaking marketing automation

Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. The post Too many workflows are breaking marketing automation appeared first on MarTech.

Why connected customer experiences keep failing

Your martech stack probably isn't the problem. Your operating model is. Here's what a panel of practitioners agreed needs to change. The post Why connected customer experiences keep failing appeared first on MarTech.

Salesforce Agentforce: What you need to know

We've updated our page on Agentforce with details of the Agentforce Contact Center release. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

Above The Influence; Advertising’s Uncertainty Principle

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger.

To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First

Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.

Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy […]

AI Registry to Protect Athlete Likenesses and Digital IP Launched by New Sports-Tech Firm Callandor Group (EXCLUSIVE)

As AI continues to reshape the entertainment and sports industries, a newly launched sports-tech firm is making the case that athletes have become contributors to the AI economy — and that no standardized system exists to compensate them for it. Callandor Group has unveiled what it describes as the first dedicated registry for sports intellectual […]

Claudine Collins joins Mail Metro Media

Former EssenceMediacom chief client officer brings knowledge of media owner sector from her WPP days.

What advertising needs right now is more friction

It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth

Ace of Hearts hires Sabina Usher as executive communications strategist

Appointment aims to “put media fluency at the heart of creativity, strategy and commercial impact”.

Baileys moves global ad account into AMV BBDO

Forsman & Bodenfors previously worked on the business.

Atomic London and production companies in spat over payments

The disagreement is about work for betting brand Ladbrokes.

BBC Creative appoints Natalie Lau as head of planning

Lau will report to Justin Bairamian, director of BBC Creative.

20 years on: has the media industry accepted disability yet?

Better representation on screen isn’t just the right thing to do – inclusivity also unlocks new audiences, increases positive brand affinity and ensures an increase in sales.

Why the messy middle of the "sandwich years" makes the best leaders

The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.

SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target

Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This recognition underscores Adform’s continued leadership in sustainability [...] The post SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target appeared first on ExchangeWire.com.

Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.  Özal will lead sales strategy in the region, [...] The post Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH appeared first on ExchangeWire.com.

Men's Wearhouse - Built Different - 30s

Men's Wearhouse - The Style MVP - 30s

Men’s Wearhouse returns with more dress-code comedy spots

Party Land’s latest ads explore everyday dress-code uncertainty with humor and awkward moments.

Zendaya - A Versatile Phenomenon - 60s

AT&T tips off its March Madness campaign about staying connected

Five national spots feature Karl-Anthony Towns, Jalen Brunson, Patrick Ewing, John Starks, Jose Alvarado, Candace Parker and Jayson Tatum.

Uber Emboldens St Patrick’s Day Partygoers to ‘Irish Exit’ with a Quick Getaway

Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.