News
10,203 articles covering the AdTech ecosystem
Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap by Canto
How to win at creative operations without sacrificing quality or burning out teams? Learn how in this guide to building a sustainable martech stack and developing scalable workflows. The post Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap appeared first on MarTech.
High stakes at checkout: Navigating SNAP’s new reality
As SNAP rules evolve, consistent product data becomes critical for retailers.
The economy is confusing. Your consumer understanding doesn’t have to be.
Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts during economic turbulence.
Why returns are rewriting the rules of inventory agility
As businesses increasingly tailor service levels for their highest-value customers, return strategies will follow.
The mounting cost of voice fraud: Revenue loss, broken trust and operational strain
Voice fraud is now one of retail’s fastest-growing threats, and fraudsters are winning.
EPC Group Expands Power BI Copilot With Enterprise Multi-Model AI Architecture
New architecture integrates Copilot, Azure OpenAI, Claude, and Perplexity to transform Microsoft Power BI into an AI-driven enterprise decision platform. EPC Group, a leading artificial intelligence (AI) and business intelligence consulting firm, announced an expanded enterprise AI architecture for Microsoft Power BI that extends Microsoft Copilot with five additional AI intelligence layers. The new solution […]
Tells.co Among First U.S. Platforms Approved for RCS Business Messaging
AI-powered messaging platform receives approval for next-generation RCS campaigns in the United States Tells.co, an AI-powered messaging platform specializing in high-volume SMS and next-generation business messaging, announced it has received approval to deploy RCS Business Messaging, positioning the company among the first platforms in the United States able to run production RCS campaigns for businesses. […]
Bandicam Launches AI Feature to Transcribe Video to Text on Mac
New AI transcription tool turns screen recordings into searchable text, subtitles, and MP4 transcripts in seconds. Bandicam Company has announced the launch of a new AI-powered Video-to-Text (Transcription) feature in Bandicam for Mac. The new functionality enables users to quickly convert spoken content from their recordings into searchable transcripts and subtitle files without relying on […]
AI-Driven Search Is Accelerating Interest in Generative Engine Optimization (GEO), Says Arwenus SEO
Industry observers note a shift toward AI-focused search optimization as generative search tools influence how users discover information online. As artificial intelligence becomes increasingly integrated into search experiences, many organizations are beginning to reassess how they approach digital visibility. Industry observers point to the growing influence of AI-driven search tools and generative answer systems, which […]
Webflow Acquires Vidoso.ai to Expand Its Agentic Web Marketing Platform
Acquisition builds on Webflow’s existing AI capabilities to further support brand-governed marketing at scale Webflow announced it has acquired Vidoso.ai, a multi-modal AI asset generation startup focused on helping marketers create brand-aligned assets at scale. The acquisition advances Webflow’s evolution into an agentic web marketing platform, where AI works alongside marketers inside structured workflows to create […]
Toronto Marketing Agency Launches Human-Centred Campaign
“If your business sells to humans, we should totally work together.” Jessica Alex Marketing, a Toronto-based marketing agency, has noticed an alarming trend over the past few years. “Humans are being replaced by AI, and not enough people seem to be talking about it,” said Jessica Alex, the agency’s founder. “AI can be a beneficial […]
Google Shares More Information On Googlebot Crawl Limits via @sejournal, @martinibuster
Google shared that Googlebot's crawl limits are flexible and can be increased or decreased depending on the need. The post Google Shares More Information On Googlebot Crawl Limits appeared first on Search Engine Journal.
“The Metrics That Matter Are in the Inventory Supply” – Buy-Side View with Mindshare’s Dave Sargent
The variety of objectives in video and CTV campaigns means measurement metrics can range from completed views all the way to outcomes. But media quality metrics "equally matter", according to Dave Sargent, UK Head of AV at Mindshare, since measuring inventory quality helps maintain high production standards and lowers the risk of ad fraud. In Read More
EscalaX organiza un evento para presentar EX+: su SSP
EscalaX, empresa global de publicidad programática, celebró en Madrid un encuentro con destacados profesionales del sector para presentar EX+, su supply side platform (SSP). El objetivo del evento fue mostrar las capacidades de la plataforma y generar un espacio de [...] The post EscalaX organiza un evento para presentar EX+: su SSP appeared first on ExchangeWire.com.
6 key agency and marketing job moves—and why they matter
Here are the executive moves you need to know this week.
PMG takes over WPP’s Cannes beach space to debut AI-focused activation
PMG’s space will focus on AI and tech through programming and experiences such as hackathons.
Gen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Turo mocks traditional car rentals while plugging its peer-to-peer offering
Turo’s first work from Deutsch debuted during cable pre-Oscars coverage.
Gen Z media strategy—how brands determine spend across social, AI and commerce
Here’s where media buyers are investing to reach Gen Z consumers.
Youth advisory panels—how agencies structure them for client work and pitches
Agency leaders discuss how they set up youth advisory panels that have resulted in successful campaigns and new business wins.
How Gen Z evaluates employers—what agency and brand leaders should understand about retention
Gen Z advertising talent seeks transparency, structured mentorship, AI guardrails and clear promotion signals from leadership to build trust and growth.
Inside the store of the future—How Gen Z and Alpha expectations are changing physical retail
Despite the growth of online shopping, consumers still crave the touch and feel of brick-and-mortar locations.
5 CMOs to follow on LinkedIn
CMOs are becoming increasingly more public-facing and influential; here are five worth your attention.
Quiz: Test your Gen Z strategy
Do you know Gen Z marketing tactics? Test your knowledge of emerging considerations across media, tech, creative and team management.