News

The rise of the creator CMO—how more marketers are building influencer-level followings

CMOs are gaining public influence as creators as consumers seek out trustworthy voices.

Coinbase posts extended cut of acclaimed gaming spot after Oscars airing

Added scenes enhance the narrative of a man breaking out of a gloomy world to financial freedom.

Why the drinks people carry matter more to marketers now

From Stanley tumblers to Poppi cans, Gen Z is turning everyday beverage choices into visible expressions of identity—often outside brands’ control.

Will Gen Z approve your AI use in ads? Use this decision tree

A practical decision tree helps marketers use AI in advertising responsibly, with clear steps to earn Gen Z trust and avoid deceptive or unethical practices.

Gen Z AI trust audit—8 questions every brand should answer

The young generation has a love-hate relationship with AI, but little tolerance for brands that misuse the technology.

4 ways brands can feed Gen Z’s insatiable hunger for snacks

Clear ingredient labels, added benefits and social media snack hauls are fueling Gen Z’s love of snacking.

7 Cinematic Ads From the 2026 Oscars

ADWEEK rounds up the best spots from Hollywood's big night.

NTT DATA Launches GCC Innovation Acceleration Program to Support Innovation Creation by Global Companies

NTT DATA, a global leader in AI, digital business and technology services, announced the launch of its GCC Innovation Acceleration Program. This is designed to support global companies rapidly establishing and scaling their strategic offshore hubs in India, including Global Capability Centers (GCC) and other innovation and delivery hubs. Launched in October 2025, the program […]

Inside the Agentic Marketing Stack: APIs, MCPs, and the Layers That Power Agents

If you read the headlines from CES 2026, agentic AI dominated. Despite the hype, most executives across the ecosystems are asking, “How do we actually make this work with our tech stack?” Modern agentic systems work through layers from where data lives, to how actions are executed, to how intelligence is coordinated. APIs and MCPs […]

Appier Releases Whitepaper on the Future of Autonomous Marketing with Agentic AI

How agentic systems reshape marketing through continuous decision loops and synergies Appier, an AI-native AaaS (Agentic AI as a Service) company, announced the release of its latest whitepaper, “The Future of Autonomous Marketing with Agentic AI.” The report explores how agentic AI is emerging as a new operating layer for modern marketing organizations, shifting AI […]

BFJ Digital Unveils Next-Generation Tracking Architecture to Combat Data Erosion and Privacy Shifts

BFJ Digital, a Brisbane-based digital marketing and analytics firm, has announced the completion of a major overhaul to its proprietary tracking and performance architecture. This strategic upgrade is a response to the accelerating deprecation of third-party cookies by major browser engines and the increasing complexity of AI-driven attribution. Solving the Data Gap for the Next […]

AI Automation and Website Digital Marketing Company Expand to Fredericksburg Texas

Austin Tx AI Automation and Website Digital Marketing Company Expand to Fredericksburg Texas DIQSEO and CYBRSPC.AI Expand into Austin and Fredericksburg, Texas — Launch an AI Intelligence Layer for Websites, SEO/SGE/AIO, Automation, and Department-Level CRM Systems Website Company in Fredericksburg Texas” — SEO Company in Fredericksburg Texas DIQSEO.com, a premier website development, SEO, and digital […]

Time for “radical action”? M&C Saatchi at crossroads without a CEO again

Shareholders step up pressure as group looks for third CEO in five years, following Zaid Al-Qassab’s exit.

Digest: Ads Could be Coming to Gemini; Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes

On today's digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini?  Google’s SVP of knowledge [...] The post Digest: Ads Could be Coming to Gemini; Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes appeared first on ExchangeWire.com.

Why ads.txt Needs To Evolve For Connected TV

There is an ongoing effort in Connected TV to clean up the supply chain. Much of that effort has taken the form of subjecting resellers to heightened scrutiny, privileging certain endpoints and collapsing supply into a smaller number of proprietary pipes. The underlying assumption is that complexity itself is the problem. But complexity is not […] The post Why ads.txt Needs To Evolve For Connected TV appeared first on AdExchanger.

Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out […] The post Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation appeared first on AdExchanger.

One Ad After Another: Conan Jabs at Oscars’ YouTube Future

From Conan O'Brien's jokes to big wins, here's what you missed from the 98th Oscars.

Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’

Ulta Beauty will soon launch on TikTok Shop.

Lay’s uses WhatsApp to create a group chat for World Cup fans

Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.

A new studio is betting Hollywood talent and first-party data will reshape creator monetization

Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.

Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout

Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.

How Burger King used an Oscars ad to pitch its comeback story

Burger King’s ad shows off hard-won improvements while crowing the customer.

Coinbase - Your Way Out (Extended Cut) - 2m09s

A Surprising New King Reigns in Burger King’s Oscars Ad

The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.