News
10,201 articles covering the AdTech ecosystem
Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches. The post Starting Or Steering The Wave appeared first on Search Engine Journal.
Google Discover Core Update Data: Local Publishers Lost Reach via @sejournal, @MattGSouthern
New third-party data shows local publishers lost national reach after Google's Discover core update. The post Google Discover Core Update Data: Local Publishers Lost Reach appeared first on Search Engine Journal.
Premier Inn celebrates consistency in revamped brand platform
Leo UK created the campaign.
Week in Review: IAB Sweden Kicks Out Meta, BuzzFeed Faces Liquidity Challenges, and Publicis Acquires AdgeAI
In this week's Week in Review: IAB Sweden boots out Meta over deceptive advertising, BuzzFeed faces a liquidity crunch, and Publicis makes an AI acquisition. Top Stories IAB Sweden Kicks Out Meta Over Deceptive Advertising IAB Sweden, an industry body for digital advertising, has revoked Meta's membership, the organisation announced on Wednesday. The board voted Read More
Dentsu hires Omnicom’s Chrissie Hanson to lead US media and Carat—inside the move to sharpen its positioning
Hanson’s appointment comes as Dentsu looks to revamp its international business and lean further into its individual brands.
OMD USA Names Bradley Rogers CEO as Chrissie Hanson Heads to Dentsu
OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.
Peacock to Give Bravo Fans Personalized Experience With AI Andy Cohen
Andy Cohen’s avatar serves as the Your Bravoverse tour guide.
Rethink Recruits Anomaly Veteran as First Chief Production Officer
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.
Why emotion data is changing how ads get tested
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared first on MarTech.
When AI decisions create customer friction
When AI systems misread signals and make automated decisions, the friction customers experience can quietly erode trust, retention and revenue. The post When AI decisions create customer friction appeared first on MarTech.
Most consumers use AI, but few fully trust it
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. The post Most consumers use AI, but few fully trust it appeared first on MarTech.
NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals)
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) appeared first on AdExchanger.
DiGennaro Communications Expands Executive Leadership and Launches Content Studio
Award-Winning Journalist Laura Petrecca Named Chief Content Officer MaryLiz Ghanem and Kristen Morquecho Promoted to Co-Managing Directors Kendra Peavy Appointed Fractional Chief Marketing Officer DiGennaro Communications, LLC announced an expansion of the executive leadership team at its flagship agency, DGC, as well as the launch of a freestanding division, The Authority Studio, a new content […]
Brandlive launches BrandTV™, the Enterprise Streaming Platform Every Company Needs
The new streaming platform enables enterprises to host live Town Halls and all of a company’s on-demand video content, turning work into must-see TV. Brandlive, the company bringing the magic of TV to business, announced BrandTV, a new streaming platform designed to help companies and their leaders communicate with video that feels authentic, human and real. AI […]
EverFast Fiber Networks Taps GOCare to Power Digital Transformation and Customer Engagement Strategy
The growing Kansas City broadband provider introduces digital engagement channels, automated communication, and streamlines operations with integration to MACC, Adtran, and HubSpot platforms GOCare, a leading SaaS provider of digital customer experience solutions for broadband service providers (BSPs), announced that EverFast Fiber Networks (EverFast) has selected the GOCare Digital Experience Platform to modernize its customer […]
Synscribe Launches SEO AI Agent That Autonomously Executes SEO & GEO – Claims to Replace Traditional Agencies
Singapore Startup Synscribe Upgrades OpenClaw Into a Multi-Tenant AI Agent That Executes Full-Stack SEO and GEO — Cutting 90% of Manual Agency Work Synscribe, an AI SEO & GEO startup, has launched a multi-tenant SEO & GEO AI agent built on the open-source OpenClaw framework that autonomously performs keyword research, creates landing pages, conducts link building, and […]
Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Partnership with leading all-in-one barbershop management and booking platform represents broader expansion into high-intent transactional environments including services, travel, hospitality Fluent, Inc., a leading provider of commerce media solutions, announced a partnership with Squire, the leading all-in-one barbershop management and booking platform. This partnership builds on Fluent’s continued momentum outside of traditional retail environments, extending […]
NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur
AI-guided analysis helps brands and retailers turn data into decision-ready insights NIQ , a global leader in consumer intelligence, has launched new AI-powered analytical capabilities in beta within Ask Arthur on the NIQ Discover platform. The expanded experience guides users through end-to-end analysis—helping them identify what matters in the data, understand why trends are occurring, […]
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC. The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal.
MG OMD appoints new managing director and transformation lead
New appointments mark first phase in chief executive Kat Bozicevich's new strategy.
O2 ad makes space for itself to highlight reach of its satellite service
Work was created by VCCP.
Dentsu X chief growth officer Andrew McCormick departs
He has been in the role for seven years.
National Highways picks Elvis for creative account
This is the shop's first win since it relaunched in February.
Branston Pickle owner consolidates media and creative into Beyond
Pitch was handled directly by the brand.