News

LivePerson Announces Event-driven Orchestration Partnership with Coral Active

LivePerson, a leading provider of predictable conversational AI, announced the launch of LivePerson Sync in partnership with Coral Active, a leader in enterprise contact center integrations. LivePerson Sync enables seamless integration with systems like Salesforce, Microsoft, and ServiceNow, bringing CRM data and workflows directly into the live agent workspace. “LivePerson Sync is the answer brands […]

The Missing Piece in Multi-Location Marketing: Location-Level Attribution

Multi-location marketing has become dramatically more sophisticated over the past decade. Brands now operate across dozens or hundreds of markets, running paid search, local SEO, social campaigns, listings management, and reputation programs simultaneously. But while marketing execution has scaled, measurement often hasn’t kept up. Multi-location brands often rely on dashboards that show total leads, conversions, […] The Missing Piece in Multi-Location Marketing: Location-Level Attribution first appeared on Street Fight.

Charlamagne Tha God and iHeartMedia Release Lineup for 2026 Black Effect Podcast Festival

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network have announced the lineup for the 4th annual Black Effect Podcast Festival, taking place in Atlanta next month. This year’s event will be Saturday, April 25, at Pullman Yards in Atlanta. The 2026 Black Effect Podcast Festival is hosted by Charlamagne Tha God and DJ Envy […]

TikTok’s Big Audio Play: App Pacts With iHeartMedia for Radio Channel Spanning 28 U.S. Stations, Creator Podcast Network

TikTok is hoping to make some noise through a big new audio and podcast partnership with iHeartMedia. In teaming with iHeart, the viral video app is dropping the visuals: The companies are launching TikTok Radio from iHeart, a live audio channel that will blend content from creators with music. It will launch March 13 on […]

TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

How AI Automation Turns Static Travel Pages Into Living Content & Experiences via @sejournal, @TaylorDanRW

Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages. The post How AI Automation Turns Static Travel Pages Into Living Content & Experiences appeared first on Search Engine Journal.

The Shortcut Behind Some AI Optimization Tools via @sejournal, @DuaneForrester

The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design. The post The Shortcut Behind Some AI Optimization Tools appeared first on Search Engine Journal.

VCCP makes trio of strategy appointments

Changes at both group and local level.

Publicis Groupe acquires creative analytics platform AdgeAI

AI platform measures creative performance.

Brand Film Awards 2026: shortlist announced

The 2026 shortlist for the Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film, has been revealed.

Plenty mops up messy “kitchen situationships” in musical number

Campaign was created by AMV BBDO.

Review of the Week: McDonald's OOH is a snapshot of unfiltered nightlife

Leo UK created the work.

Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem

Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night... The post Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem appeared first on ExchangeWire.com.

Women resort to desperate measures in Equal Pay Day ad from Belgium

Mortierbrigade’s short film directed by Lionel Goldstein shows women on a gleeful crime spree.

Zijkant - Equal Pay Day 2026 - 2m09s

Semrush refreshes its identity to power brand visibility in the AI Search Era

The company repositioned itself as a unified intelligence engine, helping marketers measure and win brand visibility across online ecosystems.

Puma - Welcome to H-Street - 15s

Watch the newest commercials from Huggies, Kohl’s, Paramount+ and more

“New decor counts as spring cleaning,” says Kohl’s Mom (Ellie Kemper) in the latest from Kohl’s.

Nielsen’s New Insights Could Help Shift Ad Budgets in the Upfront

Nielsen releases new data breaking down demos across ad-supported TV.

AI is repricing the marketing stack, not collapsing it

AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk. The post AI is repricing the marketing stack, not collapsing it appeared first on MarTech.

Brands that win are clearer, not louder

Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. The post Brands that win are clearer, not louder appeared first on MarTech.

ExpertFile Expands Its Platform to Help Marketing Teams Strengthen Expert Visibility in AI-Driven Search

Latest advancements now deliver the most advanced system for publishing trusted expert research and thought leadership content With the launch of ExpertFile Studio™, ExpertFile Search™, and ExpertFile SignalsAI™, the company gives marketing teams a more complete system for publishing trusted expert content, improving discoverability, and strengthening AI visibility As AI systems like ChatGPT, Google AI […]

Gradial Launches GEO Agent With Built-In Execution to Help Brands Win in AI Search

New capability identifies visibility gaps in AI search and automatically implements fixes across website content Gradial, the system of work for enterprise marketing, announced the launch of Gradial GEO, a new capability that helps marketing teams improve visibility in AI search engines. Gradial GEO identifies gaps in how a brand appears in generative search results […]

Over The Top SEO Launches the Industry’s First Full-Scale Generative Engine Optimization Division

The decade-long SEO leader deploys a fully operational GEO infrastructure — with 450+ optimized pages already indexed — while competitors are still in the announcement phase Over The Top SEO (OTT), the award-winning digital marketing agency led by CEO and Founder Guy Sheetrit, announced the launch of its dedicated Generative Engine Optimization (GEO) division. The division is […]