News
10,201 articles covering the AdTech ecosystem
The Impact of Visual Media on Brand Authenticity in Digital Marketing Strategy by Actual SEO Media, Inc.
High-quality visual media serves as the primary driver of brand credibility, shaping consumer perceptions of professionalism and reliability. First impressions in the digital marketplace are often formed within seconds. Consumers frequently encounter brands through websites, advertisements, or social media posts before any direct interaction occurs. Visual media, therefore, become a powerful factor in shaping perception. Design […]
Rickey Smiley Inks Deal With Urban One for New Video Podcast, 5-Year Extension of His Morning Radio Show
Radio personality, comedian and author Rickey Smiley is expanding his partnership with media company Urban One. The centerpieces of the pact are a five-year extension of the nationally syndicated “The Rickey Smiley Morning Show,” distributed to over 89 affiliate stations across the U.S., and “Rickey Smiley on the Spot,” an original video podcast series launching […]
Identity acquires healthcare agency Coda
Coda will become IdentityCoda.
Movers & Shakers: M&C Saatchi, Brainlabs, AMV BBDO, ITV Creative, The7stars, LePub and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Barb appoints Caroline Baxter as CEO to replace Justin Sampson
Sampson announced his departure in November 2025.
Ikea contacts agencies about global media review
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
Caroline Baxter to Lead Barb’s Expanded Measurement Remit
Barb, the UK’s joint industry committee (JIC) for TV measurement, this morning announced that Caroline Baxter has been appointed as Chief Executive. Her appointment follows Justin Sampson's decision in November to step down as CEO, effective this September. Baxter joined Barb as a Director in 2022, before becoming Chief Operating Officer (COO) in 2024. Prior Read More
RTL Approaches Inflection Point with Streaming Profitability Expected This Year
RTL Group CEO Thomas Rabe This morning's full year earnings from European broadcaster RTL Group in some ways tell a very familiar story. Total group revenues were down year-on-year, falling 3.8 percent to €6.02 billion. Tough market conditions dented TV ad revenues, as linear ad spend in RTL's markets fell. And while digital Read More
Lowe’s goes vibe shopping in new campaign from Dentsu
Lowe’s new campaign is made with younger shoppers in mind.
AgentMail Raises $6M led by General Catalyst to Build the First Email Provider for AI Agents
Seed round led by General Catalyst, with participation from Y Combinator, Phosphor Capital, Paul Graham, Taro Fukuyama, Dharmesh Shah, Paul Copplestone, and Karim Atiyeh AgentMail, the first email provider built for AI agents, announced it has raised $6M in seed funding led by General Catalyst, with participation from Y Combinator, Phosphor Capital, and notable angel […]
RTL Group Posts 3.8% Results Drop as Streaming Side Grows and Fremantle Revenues Suffer
European media conglomerate RTL on Thursday posted a 3.8% year-on-year drop in revenues to €6.018 billion ($6.9 billion) for the full 2025 fiscal year, with strong growth on the streaming side and digital advertising while revenues at its Fremantle content business suffered. RTL’s adjusted EBTIDA (earnings before interest, taxes and amortization) reached €661 million ($763 […]
Google Answers Questions About Search Console’s Branded Queries Filter via @sejournal, @martinibuster
Google announced that Search Console's brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal.
M&S fashion, home and beauty brand platform encourages compliments
Brand platform "Love that" has been developed by Mother.
Zevia pushes its real ingredients in ads with a bot who prefers things artificial
“Real Soda for Real Humans,” from Party Land, imagines bots guzzling diet cola while people reach for Zevia instead.
TV upfronts and NewFronts 2026 calendar
When and where this year's upfronts and NewFronts presentations will take place.
Why PetSmart’s viral moment backfired—and what it reveals about brand social strategy
PetSmart’s reply to its starring role in Lapidus’ high-octane viral music video has triggered a debate among TikTok users, as many slammed what they viewed as a lackluster response from the pet retailer.
Michael B. Jordan’s agency regains its independence—behind Obsidianworks’ bet on ‘New Money America’
160over90 took a minority stake in Obsidianworks in 2021.
A former church, casket warehouse and space where ‘South Park’ was created—plus 4 more unexpected ad agency offices
This is the second iteration in a series highlighting agencies that are based out of places that are not your typical city high rises.
Why advertising is the last medium of monoculture, and why it’s worth protecting
Advertising has become one of the last ways to reach everyone across age, income, politics and geography.
Delta CMO Alicia Tillman to Depart; Ranjan Goswami Named Marketing and Product Chief
Airline announces leadership reshuffle as COO John Laughter's three-decade tenure ends.
EXCLUSIVE: NewsGuard Taps Startup Pangram to Identify AI-Generated News and Misinformation
A new AI-powered tool created by Pangram can spot AI-generated misinformation posing as reputable news.
Smartcat Unveils New Research on the Operating Models Behind High-ROI AI in Global Enterprise Teams
Smartcat, the leading content and language AI platform for real-time market adaptation, released its flagship research report, The 2026 State of Global Enterprise Growth, on how enterprise teams are scaling AI ROI across global content operations. Market expansion remains a key priority for Enterprises, and Smartcat’s research indicates that the defining challenge for global enterprises […]
Atento Advances Impact Sourcing and AI-Augmented CX Through Strategic Collaboration with Sanas and Thrivin
Atento, a global leader in customer experience (CX) and business transformation outsourcing (BTO), announced a strategic collaboration with Sanas, a leading provider of real-time speech understanding technology, and Thrivin, a quality-first impact sourcing platform in Kenya. Together, they are advancing a differentiated model for Impact Sourcing at scale and AI-augmented customer experience, enabling enterprises to […]
Databricks Launches Genie Code: Bringing Agentic Engineering to Data Work
Genie Code turns data engineering, data science and analytics ideas into autonomous production systems Databricks, the Data and AI company, launched Genie Code, an autonomous AI agent that fundamentally changes how data work gets done. Genie Code can carry out complex tasks such as building pipelines, debugging failures, shipping dashboards, and maintaining production systems. On real-world […]