News
10,201 articles covering the AdTech ecosystem
Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy
New conversational interface transforms planning, decision-making and campaign activation rooted in Seedtag’s proprietary Neuro-Contextual intelligence Seedtag, the global Neuro-Contextual advertising company, announced the launch of Liz Agent, an agentic AI Platform designed to optimize media planning and campaign activation for brands and agencies. By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts as an end-to-end consultant, […]
SiteCapture Launches SiteCaptureAI to Power a New Era of Field Service Efficiency
Context-aware AI agent instantly analyzes jobsite documentation to automate field service workflows and slash operational costs. SiteCapture announced SiteCaptureAI, a new product that brings AI-powered automation and intelligence to field operations. Built for organizations that install, inspect, and maintain assets, SiteCaptureAI helps field service teams sharply reduce operational costs and complete high quality work in […]
IPcook Launches Low-Cost Proxy Infrastructure to Reduce AI Data Collection Costs
Generative AI has grown rapidly in recent years, driving an increasing need for large-scale AI training data. Companies often rely on the internet for data collection for AI, but gathering information at scale requires robust proxy infrastructure, which can be costly. To help enterprises and developers overcome this challenge, IPcook provides a low-cost proxy. This approach […]
Bluente Launches Open-Source MCP Server, Bringing Format-Preserving Document Translation Directly Into AI Workflows
New integration lets AI agents translate documents across 120+ languages without leaving the tools developers and professionals already use Bluente, the AI-powered document translation platform used by over 40,000 professionals worldwide, announced the release of its open-source MCP (Model Context Protocol) server. The integration enables AI agents in Claude Desktop, Cursor, and other MCP-compatible environments […]
Credera Releases New Insight Excerpt on How AI Is Transforming the Content Supply Chain
Credera, a global consulting firm focused on strategy, data, and technology, has released an excerpt exploring how artificial intelligence is reshaping modern marketing operations. The excerpt is from Credera’s recent e-book “AI is turning content operations into a strategic growth engine, and paid media is the first place it’s breaking through,” which includes research on the evolution of […]
CTV Transparency Gap Undermines Performance: Study
New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back The rapid growth of connected TV has outpaced the signals required to support effective optimization, accountability, and performance. So CTV scale will hit a ceiling unless buyers adopt reliable program-level signals. That’s the main conclusion from the data in […]
Iris co-founder Ian Millner steps down after 26 years
He will focus on a global advisory role at the agency, alongside other non-executive advisory roles.
Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook
Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...] The post Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook appeared first on ExchangeWire.com.
Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack
The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative, […] The post Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack appeared first on AdExchanger.
Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money)
It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP specialist AdQuick. The OOH market is turning to cloud-based systems to simplify sales across a range of digital and static […] The post Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money) appeared first on AdExchanger.
Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.
Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.
Furniture.com was built for SEO. Now it’s trying to crack AI search
Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.
Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot
Jeff Green doubles down on OpenPath's value; Amazon wants Perplexity to disable agentic shopping; and the creator economy takes on political fundraising. The post Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot appeared first on AdExchanger.
TikTok’s new music streaming service is literally Apple Music
TikTok wants to wield its influence within the recording industry, but building a music streaming service is difficult and expensive. That's where an alliance with Apple comes in handy. In a Newsroom post, TikTok announced a deal that will integrate Apple Music into its app. When users discover a track they enjoy on the For You Page, a new prompt will give them the ability to "Play Full Song" without leaving TikTok. The Play Full Song option is located within the Sound Detail Page, where users can go to learn more information about the songs that power the world's biggest short-form trends. Visit Tubefilter for more great stories.
Reign Maker Group brings in Noah Cohen’s North House Talent to join its “constellation” of creator companies
“The founder’s journey–the entrepreneurial side of building something–has always spoken to me.” That’s Noah Cohen, whose fast-growing management firm North House Talent just signed a partnership with Reign Maker Group. Cohen went all-in on North House this past December, after spending nearly five years building experience as a sports & entertainment agent and then a […] Visit Tubefilter for more great stories.
Roblox wants to cultivate more game developers with a pair of new programs
Roblox arrived at the 2026 Game Developers' Conference with big news for its community. Its new Incubator and Jumpstart programs will provide invaluable support for creators who want to ideate, develop, and share their own games. Both Incubator and Jumpstart are aimed at creators who want to work within Roblox's developer environment, but there are some key differences between the two programs. Jumpstart targets creators who lack game-making experience but want to get started. A video on the Roblox YouTube channel notes that a "great pitch" is "all you need" to be part of the Jumpstart cohort. Visit Tubefilter for more great stories.
YouTube enters next phase of deepfake crackdown with likeness detection for celebs and journalists
As YouTube continues to invest in generative AI, it is also developing the resources creators need to stay ahead of emerging technology. One of the most important tools in that defensive arsenal is a likeness detection solution that officially launched last year, with a group of eligible YouTube Partners serving as guinea pigs. Now, YouTube's likeness detection technology is entering the next phase of its rollout. Public figures like journalists and political candidates will gain access to the tool, which can find and moderate AI deepfakes as they pop up across the platform. Visit Tubefilter for more great stories.
WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing via @sejournal, @martinibuster
Gutenberg 22.7 adds features that lay the groundwork for a role as an AI publishing platform and improve the editing experience. The post WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing appeared first on Search Engine Journal.
The Trade Desk Says It’s Testing AI Campaign Creation With Claude
CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.
Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?
The streamer has a war chest, rising stock price, and newfound appetite for M&A. Eight experts offer their suggestions.
Target reduces prices on 3K products to draw in busy families
The seasonal price drops include a selection of baby products, as the retailer aims to attract a demographic it lost sight of.
Netflix Could Pay as Much as $600 Million for Ben Affleck’s AI Film Start-Up: Report
Netflix, in one of its biggest-ever acquisitions, reportedly will pay up to $600 million for InterPositive, the AI filmmaking tools start-up founded by Ben Affleck. Affleck and InterPositive’s investors will earn as much as $600 million from the Netflix deal if the company meets “certain performance targets,” Bloomberg reported, citing anonymous sources. The amount that […]