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10,201 articles covering the AdTech ecosystem

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Campaign Inspiring Women Awards 2026: winners revealed

Check out all the UK winners from the Campaign Inspiring Women Awards 2026, which took place at Quaglino's, London.

CampaignMar 11, 2026Source
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03102026 Purpose Marketing Hits and Misses

03102026 Purpose Marketing Hits and Misses

Ad AgeMar 11, 2026Source
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ARMEDANGELS Detoxdenim campaign

ARMEDANGELS Detoxdenim campaign

Ad AgeMar 11, 2026Source
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Zevia - Lovely Day - 30s

Ad AgeMar 11, 2026Source
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Audacy’s ‘Campus Files’ Podcast Returns For Season 2, Unpacking College Controversies Including Yale’s Naked Freshman Photo Scandal

Audacy’s original weekly podcast “Campus Files” has returned for a second season — with a brand-new series of investigations into scandals and controversies that have rocked higher education. “Campus Files” Season 2 premiered Wednesday (March 11) everywhere podcasts are available. New episodes will be released weekly on Wednesdays. This season, hosts Margo Gray and Ian […]

Variety DigitalMar 11, 2026Source
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Jeremy Gan

Fandom, the world’s largest fan platform, has named Jeremy Gan Vice President of Programmatic Revenue & Partnerships. In this role, he will lead programmatic revenue and commercial strategy across all of the company’s owned and operated channels and platforms including Fandom.com, GameSpot, TV Guide, and Metacritic. Gan is based in New York and reports to Jeremy Steinberg, Chief Revenue Officer at Fandom.

Ad AgeMar 11, 2026Source
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Changes - 1m42s

Ad AgeMar 11, 2026Source
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The Missed Opportunity In Performance TV: Long-Term Brand-Building

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, when marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building […] The post The Missed Opportunity In Performance TV: Long-Term Brand-Building appeared first on AdExchanger.

AdExchangerMar 11, 2026Source
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Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments

SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re [...]

Beet.TVMar 11, 2026Source
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Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’

Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO [...]

Beet.TVMar 11, 2026Source
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Rebecca Minkoff footwear comes to QVC

Additionally, the fashion designer’s RM Studio x Rebecca Minkoff spring ready-to-wear collection is available exclusively at QVC.

Retail DiveMar 11, 2026Source
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Snapchat Is Honoring DJ Khaled With a ‘Lifetime Achievement Award’ at Its First-Ever Snappy Awards

The latest craze among creator platforms? Inventing their own awards shows to honor the most popular and creative people cranking out content on their apps. Snapchat on Wednesday announced the nominees for the first-ever Snappy Awards Show. The nominees across 21 categories “embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, […]

Variety DigitalMar 11, 2026Source
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How Celsius is building brands — not just beverages — as growth surges

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.

Marketing DiveMar 11, 2026Source
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WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address via @sejournal, @martinibuster

WordPress issues second security release 6.9.4 to address vulnerabilities that version 6.9.2 apparently failed to patch. The post WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address appeared first on Search Engine Journal.

Search Engine JournalMar 11, 2026Source
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Omnicom hoovers up Dyson's $500m global media account

WPP, Publicis and Omnicom battled for the business in the final round.

CampaignMar 11, 2026Source
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Lowe's Anthem - 1m

Ad AgeMar 11, 2026Source
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3 Game-Changing Suntory Campaigns From François Bazini

The marketer reflects on taking Schweppes to space and bringing Ribena home.

AdweekMar 11, 2026Source
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Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewers

Today extends its lead.

AdweekMar 11, 2026Source
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From rented audiences to engaged communities: Why participation is the new moat for publishers

Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regarding social media. Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded […]

DigidayMar 11, 2026Source
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Firearms enthusiast Brandon Herrera has a great chance to become the first YouTuber in Congress

A Texas politician's sex scandal could pave the way for the first member of Congress who got his start on YouTube. The creator in question is named Brandon Herrera, but his 4.1 million YouTube subscribers also know him as "The AK Guy." As that sobriquet attests, Herrera is a firearms enthusiast who uses his channel to share gun demos and military history lessons. As of March 2026, he's also the de facto Republican nominee in Texas' 23rd Congressional district. This isn't the first time Herrera has tried to run for Congress. Visit Tubefilter for more great stories.

TubefilterMar 9, 2026Source
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Colin and Samir are giving L.A.-based creators an event where they can meet up and Press Publish

Colin and Samir are heading to Hollywood, and they want their creator friends to join them. The podcast co-hosts known for their insights into the creator economy have announced Press Publish LA, a West Coast iteration of their nascent event series.  Through their Colin and Samir Show podcast, their joint YouTube channel, and their newsletter The Publish Press, longtime collaborators Colin Rosenblum and Samir Chaudry have dispensed valuable advice for all types of creators. They've also become fixtures at some of the most notable events on the creator calendar, including VidSummit, the Streamy Awards, and the Spotter Summit. Visit Tubefilter for more great stories.

TubefilterMar 10, 2026Source
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FOX brings in veteran content exec Billy Parks to lead its new creator studio

Fox Entertainment is eager to get on board with creators, so it has hired an executive who knows how to make those partnerships happen. Billy Parks, a seasoned content exec who has had stints at Slow Ventures, Fullscreen, and Astronauts Wanted, is the new Head of Fox Creator Studios. Parks will head up the fledgling content division Fox announced at the 2026 CES conference in January. By partnering with a mix of traditional celebrities and social media stars -- including Gordon Ramsay and Rosanna Pansino -- Fox Creator Studios will aim to cultivate new formats, fresh talent, and original pieces of intellectual property. Visit Tubefilter for more great stories.

TubefilterMar 10, 2026Source
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Gen Z’s negative feelings about TikTok are starting to affect their usage habits

Gen Z hasn't yet reached its thirties, but the cohort is already feeling nostalgic for a simpler time. That's one of the takeaways from a new Harris Poll survey, which found that TikTok's new features are alienating some members of Gen Z -- even as they continue to use the app regularly. Harris' latest survey of twentysomethings' social media habits is called "TikTok Troubles: The Platform Gen Z Can’t Quit (But Doesn’t Trust), and that title offers a basic overview of the findings. At the most basic level, Gen Z is still TikTok's bread and butter. 65% of the respondents said that they use TikTok daily. Visit Tubefilter for more great stories.

TubefilterMar 10, 2026Source
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Ocado turns to store-based e-commerce fulfillment as it looks beyond Kroger

The technology company’s exclusive agreement with the grocer ended last year, and now it’s talking with U.S. retailers about its new scaled-down automated system.

Grocery DiveMar 11, 2026Source