News
10,201 articles covering the AdTech ecosystem
De minimis: Case aiming to revive exemption can proceed, court rules
The lawsuit, which challenged the Trump administration’s elimination of the trade tool, was paused until the Supreme Court ruled on the president’s tariff authority.
Could off-price retailers start grabbing market share from each other?
So far, department stores and other mainstream retailers have the most to fear as TJX, Ross and Burlington open hundreds of stores each year.
With $500M in fresh funding, Quince’s valuation tops $10B
The DTC brand, best known for its attractively priced cashmere sweaters, said revenue grows by triple digits annually and topped $1 billion last year.
Target reduces prices on 3K products to draw in busy families
The seasonal price drops include a selection of baby products, as the retailer aims to attract a demographic it lost sight of.
FreeWheel Launches AI Agent Infrastructure to Transform How Premium Video Advertising Is Bought and Sold, Pilots with PMG
New MCP Server and Intelligence Tools automate negotiation, optimization, and execution, advancing FreeWheel’s mission to modernize premium video transactions. By providing a secure, open foundation for AI-driven automation, FreeWheel is enabling partners to build differentiated capabilities that work best for their needs. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced the […]
Protege Launches DataLab to Make AI Data a Scientific Discipline
New research institution brings rigor and standards to the AI data layer, launching with participation from five of the world’s leading AI companies Protege, an AI data platform providing trusted, real-world data at scale, announced DataLab at Protege, a new research institution advancing the science of AI data. Built to support leading AI labs and […]
Spotify Says More Than 1,500 Artists Earned Over $1 Million in Royalties Last Year
Spotify paid out a record $11 billion to the music industry in 2025, bringing the streaming giant’s 20-year total to nearly $70 billion. But in its latest Loud & Clear report, the company is focusing on the artists who generated that total. The report makes the following claims: In 2025, more than 13,800 artists generated […]
AI Podcast Start-Up Rebel Audio Comes Out of Stealth Mode, Taps Mark Burnett as Adviser (EXCLUSIVE)
A new start-up is hoping to make its mark on the podcasting biz by using AI to automate the grunt work of producing and distributing podcasts. Rebel Audio this week is taking the wraps off its AI-powered podcasting platform designed to “radically simplify” the process of creating, producing and scaling podcasts. The Nashville-based company, which […]
Marriott’s March Madness ads show key role hotels play in pregame rituals
Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.
Coors Banquet returns to live sports marketing following growth spurt
The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.
Samsung appoints Merkle to lead CRM across Europe
Appointment covers 16 markets, including the UK.
OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, [...] The post OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV appeared first on ExchangeWire.com.
FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG
FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (11th March, 2026) announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations [...] The post FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG appeared first on ExchangeWire.com.
Austria Tourism campaign says visiting the country actually rewires your brain
Effort from Wien Nord Serviceplan visualizes trips to Austria as synapses forming inside travelers’ minds.
Voodoo Ranger - Bet on 11 - 30s
12 creative campaigns to know about today
Huggies tests its diapers on half a million dollars’ worth of furniture, and Pluto TV preps the ultimate “X-Files” experience.
EXCLUSIVE: Horizon Media Cuts 50 Roles in AI-Focused Agency ‘Realignment’
In an email sent Monday evening to employees, the agency’s CEO Bill Koenigsberg said the company is reshuffling its talent to focus on AI development.
Publix to end mobile payment tool
The grocer is discontinuing Publix Pay, but its stores will continue to accept Apple Pay and Google Pay.
UNFI’s net sales continue to dip, but executives see brighter days ahead
The company lowered its full-year sales forecast, but noted that its ongoing “value creation strategy” is delivering profitability growth and free cash flow ahead of projections.
UJET Launches Agentic Experience Orchestration to Unify CX Data and AI, Automate the Agent Experience, and Consolidate Enterprise Systems
New category of CX software introduces a persistent AI layer that unifies disparate enterprise tools, supercharging the agent experience and delivering seven-figure ROI through automation and legacy system elimination. UJET, a leader in AI-powered contact center innovation, announced Agentic Experience Orchestration (AXO), a transformative architectural framework designed to eliminate the systemic complexity that has historically hindered […]
Google Completes Acquisition of Wiz
Google LLC announced the completion of its acquisition of Wiz, a leading cloud and AI security platform headquartered in New York. Wiz will join Google Cloud and maintain its brand and commitment to securing customers across all cloud environments. This acquisition is an investment by Google Cloud to improve cloud security and enable organizations to […]
CallRail Expands Voice Assist Real-Time Scheduling Capabilities with Addition of Google Calendar Integration
Voice Assist checks Google Calendar availability and schedules meetings in real time, helping a broad range of businesses convert callers instantly. CallRail, the AI-powered lead engagement platform, announced a new integration between its AI voice agent, Voice Assist, and Google Calendar that enables businesses to automatically schedule appointments during phone calls handled by Voice Assist. […]
Industry First by ChurnZero Gives AI Agents Unparalleled Understanding of a Company’s Unique Processes and Product Know-How
AI Knowledge Sources allows ChurnZero’s ‘digital teammates’ to learn every detail and best practice within company knowledge bases. ChurnZero, the platform and partner for customer success, has enhanced its embedded AI agents with connected knowledge source integrations—enabling them to more completely understand the nuances of any business, its products and services, the needs of its […]
Comviva Launches NGAGE for Enterprises to Power Secure, AI-Driven Customer Engagement at Scale
Next-generation CPaaS platform that integrates omnichannel communication, network-based identity, and conversational AI to help enterprises deliver trusted digital experiences Comviva, a global leader in digital transformation solutions across customer experience management, data monetization, and digital financial services, announced the launch of NGAGE for Enterprises, a next-generation CPaaS platform designed to help enterprises deliver seamless, secure, […]