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10,200 articles covering the AdTech ecosystem
Sinch launches Voice Relay to give AI agents a voice
Sinch AB (publ) announced at Enterprise Connect new innovations across its Enterprise Voice platform, including Voice Relay, a new capability that enables developers to connect text-based AI agents directly to live phone calls. The announcement introduces Voice Relay in early access release, alongside AI-ready voice infrastructure, enhanced branded calling protection and expanded global network capabilities […]
Infotools Launches Harmoni 3, Ushering in A New Era of AI-guided Data Exploration
ChatHarmoni plus a suite of new enhancements elevate insight discovery with assisted exploration, smarter analytics, and methodical reporting. Infotools, a pioneer in market research analysis and reporting for over three decades, announced the launch of Harmoni 3 (H3), the most significant evolution of its insights platform to date, following a complete re-engineering of the data […]
CANAL+ and Google Cloud Form Strategic Partnership on AI
CANAL+ will use Google Cloud’s AI technology to optimize content recommendations and propel video creativity CANAL+ and Google Cloud have announced a new multi-year partnership focused on artificial intelligence. Starting in June 2026, CANAL+ will deploy Google Cloud’s latest generative AI technologies across European and African markets where the CANAL+ App is available, unlocking a […]
Auxia Surpasses 100 Billion Autonomous Decisions, as Agentic AI Reshapes Marketing for Enterprises
AI-native platform processes 10 billion events and delivers 400 million decisions each day, helping Fortune 500 clients power real-time customer personalization Auxia, the Agentic Customer Journey Orchestration Platform built to help marketers curate AI-powered, hyper-personalized customer experiences, announced it has delivered 100 billion cumulative decisions on behalf of its customers. The milestone reflects a broader […]
Shirofune Launches Real-Time Amazon Ads Automation Feature Designed for Peak Sales Events During the Holidays
Shirofune ensures that no one needs to be glued to the ad management screen during peak sales events – the new feature increases sales with real-time automatic optimization Shirofune Inc. announced the launch of a new feature within its advertising operations automation platform designed to automatically optimize Amazon advertising performance during major sales events such […]
How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly. The post How To Build A ‘Feed-Only’ Performance Max Campaign appeared first on Search Engine Journal.
How To Prove PR Business Value With UTM Parameters & GA4 via @sejournal, @gregjarboe
Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world. The post How To Prove PR Business Value With UTM Parameters & GA4 appeared first on Search Engine Journal.
Drones versus traditional OOH: Is the spectacle in the sky worth it?
As the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remains a costly stunt.
Stagwell wins integrated brief for UK housing fintech
Dual appointment follows a competitive pitch.
Be At One owner appoints media partner
The appointment follows a competitive pitch.
Havas London names Seamus Higgins as chief creative officer
He begins in the role later this month.
Publicis CEO: 'Competitors living in a dream' about AI replacing people
As Publicis marks 100 years, CEO Arthur Sadoun tells Campaign Asia why rivals cutting jobs and betting on AI "synthetic" companies are getting it wrong.
Is it "egalitarian nonsense" to say a good idea can come from anywhere?
Agency leaders comment on taste and ideas.
11 AI Tools That Ad Creatives Can’t Stop Using Now
ADWEEK asked creative leaders to name AI tools that have transformed their work.
Why marketing needs a decision infrastructure for AI
AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable. The post Why marketing needs a decision infrastructure for AI appeared first on MarTech.
IAB proposes new payment rules for AI content access
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for AI content access appeared first on MarTech.
How Molson Coors Keeps Creative Effectiveness On Tap
For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […] The post How Molson Coors Keeps Creative Effectiveness On Tap appeared first on AdExchanger.
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.
Video.js v10 Delivers 81% Smaller Bundles as Four Major Player Projects Converge
Open source collective reinvents web video players, with minimal adaptive bitrate player now 38kB gzipped vs. typical 200kB In an unprecedented convergence of competing open source projects, the teams behind Video.js, Plyr, Vidstack, and Media Chrome today released the beta of Video.js v10, a complete architectural rebuild of the world’s most popular open source video […]
Artificial Intelligence is Killing Cold Outreach: TANDA Digital Introduces NPOT Methodology™ To Reinvent B2B Outbound
As AI floods inboxes with generic outreach, TANDA Digital introduces the NPOT Methodology™ to help B2B companies design outreach offers prospects actually want. Artificial intelligence is rapidly reshaping the way businesses communicate with prospects, but it is also accelerating a major problem in B2B marketing: the collapse of traditional cold outreach. In a world where […]
WordPress Releases A Security Update Followed By A Bugfix via @sejournal, @martinibuster
WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3. The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal.
Gracenote Brings “Treasure Trove” of Content Data to CTV Market with Launch of New Ads Business
As the CTV market evolves, calls for transparency in the ecosystem are growing, as advertisers seek stronger signals to inform programmatic buys. Among these calls are buyers reporting a lack of visibility into content signals; labels as seemingly basic as genre are reportedly missing from around 70 percent of bid requests, according to research from Read More
Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy
Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies. By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...] The post Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy appeared first on ExchangeWire.com.
NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe
NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers. As part of its continued investment in data-driven audio solutions, SoundCast is [...] The post NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe appeared first on ExchangeWire.com.