News

McDonald’s UK uses real camera rolls to show where nights often end up

Leo UK builds new campaign around real phone galleries that often lead to a McDonald’s stop.

McDonald's UK - Camera Rolls - 1m04s

Apple - Tabs - 50s

Apple - Best Performance Yet - 1m40s

Apple debuts new MacBooks with pair of rhythm-driven spots

The campaign pairs a jazz-inspired MacBook Pro performance piece with a tabs-filled MacBook Air story.

Axe - Airplane - 60s

Graza gets ‘seriously serious’ about quality in deadpan spots with high drama

Ads from nice&frank and director Elliott Power turn obsessive condiment testing into stylized comedy.

Graza - Spoons - 30s

Graza - Twins - 30s

Graza - The Harvest - 30s

Musée de la Grande Guerre - Distress - 28s

Musée de la Grande Guerre - Sorrow - 28s

Musée de la Grande Guerre - Suffering - 28s

A Freelancer’s Guide to Surviving and Thriving in the Ad Industry

Longtime freelancers and a recruiter share their advice for those entering a turbulent market and what it takes to make it work as a freelancer now.

Brooks Brothers Courts New Generation With Modern Take on Preppy Style

Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.

ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles

Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.

Mr. Clean Returns From Retirement After Just 2 Weeks With a Product Glow-Up

The P&G brand is the latest to 'kill off' and resurrect a mascot.

Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push

Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.

How Gemini in Gmail changes inbox visibility for marketers

From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox. The post How Gemini in Gmail changes inbox visibility for marketers appeared first on MarTech.

6 post-purchase moments that shape customer lifetime value

Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. The post 6 post-purchase moments that shape customer lifetime value appeared first on MarTech.

Hey B2Bs, don’t pass on connected TV

TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television. The post Hey B2Bs, don’t pass on connected TV appeared first on MarTech.

Revive old content to win in AI search

AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. The post Revive old content to win in AI search appeared first on MarTech.

Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […] The post Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead appeared first on AdExchanger.

Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model

As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social feeds aren’t going to cut it with a social-native audience. Meanwhile, creator-led media companies are building ad businesses that resemble […] The post Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model appeared first on AdExchanger.