News
10,185 articles covering the AdTech ecosystem
If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] via @sejournal, @lorenbaker
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen. Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation. If your CMS cannot clearly communicate meaning to AI systems, your visibility is at risk long before a customer ever sees your site. For CMOs and marketing leaders, this is no longer just an SEO discussion. It is a platform-level question. Can your content be […] The post If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] appeared first on Search Engine Journal.
Creative studio 3 Chillies launches with Nick Bell as co-founder
The start-up also hired former Dark Horses CEO Melissa Robertson as non-exec director.
Campaign Experience Awards 2026: shortlist revealed
The awards ceremony will take place at The Park Hyatt London River Thames on 16 April.
ITV predicts 2% drop in ad revenues for Q1 2026
Ad revenues fell by 5% in 2025.
WPP faces steep path as new strategy draws on familiar playbook
An external force could yet shape WPP’s destiny before the end of Elevate28.
Guide Dogs picks Fold7 as lead creative agency
The appointment follows a three-way pitch that included Fold7, Atomic London and VCCP.
Review of the Week: TK Maxx is paws-itively silly
The work was made by Wieden & Kennedy London.
Stop asking women to give more time, give them more money instead
This year's theme for International Women's Day is “Give to Gain” – it should mean paying women more.
Netflix Hones its Targeting and Measurement Capabilities with CAPI Launch and DSP Partnerships
When Netflix first launched its ad-supported subscription tier in 2022, it was noted how barebones the offering was. Despite speculation that the streaming giant would rethink the ad model, were it to ever make the move into ads, its initial offering for advertisers was very simple, with little in the way of targeting or advanced Read More
AI is Reducing Costs at ITV as Studios Business Offsets Ad Declines
Over the last two years, ITV has been working to embed AI across its production workflows, the UK broadcaster said on its full-year earnings call this morning, in order to help reduce production costs at ITV Studios. Total Studios costs fell by 5 percent YoY in 2025, with content costs and non-content costs down by Read More
Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming
In today’s digest, we cover Amazon eyeing a role in chatbot ad sales, News Corp landing a USD$50m (£37m) AI deal with Meta, and 85% of Europeans using ad-supported streaming. The post Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming appeared first on ExchangeWire.com.
The top 5 sports marketing ideas to know about right now
New work from MLS, Saucony and NASCAR highlights access.
Trendspotting in 2026—how brands can separate passing fads from valuable consumer insights
Understanding the socio-economic factors driving a trend is key.
How brands should craft their AI strategies—GEO and AEO tips for marketers
Here are the top tips for marketers to understand generative engine optimization and how brands appear in large language models today.
GEO and AEO startups that marketers need to know
Ad Age selected a group of players that stand out from the rest based on subtle competitive advantages and the strength of their client rosters.
Emerging technology trends brands and agencies need to know about
The marketing lesson at the heart of the recent boycott against ChatGPT, Meta’s revision to click-based attribution, AMC Networks’ expanded partnership with Runway AI and more.
Ford and GM are now competing in F1—what it means for consumer marketing
Ford's new racing ad campaign follows Cadillac F1's Super Bowl ad.
All young brands need a voice—AI won’t help them find it
LLMs can generate lots of copy but not the kind that new brands actually need.
Accessibility Can’t Stop at the Shelf: An $18 Trillion Lesson for Marketers by AudioEye
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers The post Accessibility Can’t Stop at the Shelf: An $18 Trillion Lesson for Marketers appeared first on MarTech.
Movers & Shakers: WPP Media, IPA, Uncommon, Dentsu, MRM, Neverland, ITV and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Tinder UK couples up with VCCP on social and influencer
Ingenuity+ ran the competitive pitch process.
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Meta knows LLMs could transform its ads business. Getting there is another matter.
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.
Target looks to e-commerce, advertising investments to help grow the business
Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.