News

The Verified Source Pack Agents Trust First via @sejournal, @DuaneForrester

Technical SEO is evolving from crawl hygiene to truth packaging, and this article details the next infrastructure layer. The post The Verified Source Pack Agents Trust First appeared first on Search Engine Journal.

Brand Buzz: social highlights from McDonald's, Aldi, Guinness and more

Campaign rounds up what brands got up to on social media last month.

AMV BBDO's Nadja Lossgott and Nick Hulley prepare to exit

They leave at the end of April.

AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety

AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking report measuring how ad networks perform on ad safety, user experience, [...] The post AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety appeared first on ExchangeWire.com.

The Wires 2026: What Makes an Award-Winning Entry?

We give you a first glance at this year’s judging panel for The Wires 2026, first hearing from a few voices representing the EMEA region. As the UK wakes up to spring, we’re planning far ahead: this year’s The Wires will [...] The post The Wires 2026: What Makes an Award-Winning Entry?  appeared first on ExchangeWire.com.

EXTE Joins Forces with HUMAN Security to  Protect Ad Inventory Quality & Integrity

EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...] The post EXTE Joins Forces with HUMAN Security to  Protect Ad Inventory Quality & Integrity appeared first on ExchangeWire.com.

Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...] The post Lumen Launches New Attention Measurement Solution for Advertisers with Netflix appeared first on ExchangeWire.com.

Thrad Joins AgenticAdvertising.org as Founding Member

Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...] The post Thrad Joins AgenticAdvertising.org as Founding Member appeared first on ExchangeWire.com.

Taboola: EV Controversy Drives Huge Readership Spike

Pageviews for articles about electric cars have shot up by 166% over the past three months, reflecting a growing scepticism towards the alternative vehicle type, according to Taboola. Data from Taboola Newsroom, which monitors readership trends across Taboola’s international network of publisher [...] The post Taboola: EV Controversy Drives Huge Readership Spike appeared first on ExchangeWire.com.

Uber Eats - Burt's Bees - 30s

Uber Eats - Shower Caddy - 30s

Uber Eats - Head of Lettuce - 30s

Uber Eats - Hot Dogs - 30s

MNTN - Spendless Demo - 52s

Red Lobster CEO joins Ryan Reynolds to talk up MNTN’s TV ad platform

Damola Adamolekun’s comic product demo riffs on seafood chain Red Lobster’s ill-fated “Endless Shrimp” promotion.

Uber Eats brings back ‘Almost Anything’ campaign with Sesame Street collab

Special U.S. and director Nick Ball return with ads that transform product names into surreal setups and punchlines.

The CTV paradox: More streaming choices, less customer connection

In this webinar, we'll unpack this streaming paradox and explore how identity-driven, audience-first CTV strategies help brands cut through fragmentation, reconnect with consumers wherever they're watching and turn streaming complexity into a measurable advantage.

Gulf States Toyota - Abuelita - 90s

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NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership

NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.

Turn ChatGPT into your on-demand GTM consultant

A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance. The post Turn ChatGPT into your on-demand GTM consultant appeared first on MarTech.

The 5 trends reshaping identity resolution in 2026

Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. The post The 5 trends reshaping identity resolution in 2026 appeared first on MarTech.

Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio

It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working. The post Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio appeared first on AdExchanger.

How Ford is accelerating its global campaign as it returns to Formula 1

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its engineering prowess.