News

Take It To The Bank; LLMs Might Just Be ID Graphs That Need No IDs

Roll Credits The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card rewards loophole.  Google Ads began phasing out credit and debit cards a year ago. But the news doubly hit home this week because, for one, Meta confirmed that it will begin invoicing – aka requiring […] The post Take It To The Bank; LLMs Might Just Be ID Graphs That Need No IDs appeared first on AdExchanger.

Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […] The post Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead appeared first on AdExchanger.

What Marketers Miss When Their Data Isn’t Inclusive

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular, […] The post What Marketers Miss When Their Data Isn’t Inclusive appeared first on AdExchanger.

11 creative campaigns to know about today

The North Face launches a hiking campaign for next-gen adventurers, and Air gathers three generations of marketers for a debate.

The North Face - Never Just a Hike - 2m

Protecting your brand’s soul in the age of AI

As we progress deeper into the age of AI, we risk losing the emotional quality that defines our brands and helps people connect with them. This white paper by Starfish shows you how to embrace your superpower by defining the true essence of your brand.

Crunch Fitness: Feel More - 30s

Total Wine’s Brian Gelb on Intent-Based Leadership and Retail Growth in a Challenging Market

Plus, how Total Wine stays focused on service, selection, and sharp pricing.

Here Are the Cable News Ratings for February 2026

CNN experienced a month-to-month decline in the demo during total day.

Consumer Reports Just Dropped $3 Million on Its Biggest Ad Push in Five Years

The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.

Despite Falling Sales, Target Made $915 Million From Advertising in 2025

CEO Michael Fiddelke promised a 'new chapter' and a return to growth by next quarter.

Retail Reloaded: Sam’s Club Is Redefining Membership Experience in the AI Era

The retailer is evolving beyond price and assortment to compete on something far more defensible.

X Will Penalize Creators Who Share AI-Generated War Videos Without Disclosure

X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.

The era of data dominance is over, and it didn’t last very long

Data was the new oil, but context is the new refinery. Because without a refinery, oil is just a smelly, toxic mess that often brings more harm than good. The post The era of data dominance is over, and it didn’t last very long appeared first on MarTech.

Comcast Spinoff Versant Media Stakes Its Future On Streaming

On Tuesday, Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. Versant Media reported $6.69 billion in 2025 revenue, representing a 5% year-over-year decline. Advertising revenue in particular was […] The post Comcast Spinoff Versant Media Stakes Its Future On Streaming appeared first on AdExchanger.

Heineken looks to preserve Irish pub culture with documentary

“The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.

Why Papa Johns is going back to basics in latest marketing shakeup

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new AOR Leo Chicago.

Chili’s CMO promoted to translate winning playbook to Brinker’s other brand

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.

Page Builder by SiteOrigin WordPress Vulnerability Affects Up To 500k Sites via @sejournal, @martinibuster

Page Builder by SiteOrigin WordPress vulnerability rated 8.8/10 affects up to 500,000 websites. The post Page Builder by SiteOrigin WordPress Vulnerability Affects Up To 500k Sites appeared first on Search Engine Journal.

Why Atlas & Comet Are Unlikely To Win The AI Browser War

New AI browsers from OpenAI and Perplexity aren't about to replace Chrome any time soon. But that doesn’t mean we shouldn’t take notice. The post Why Atlas & Comet Are Unlikely To Win The AI Browser War appeared first on Search Engine Journal.

WordPress Calendar Plugin Vulnerability Affects Up To 100k Sites via @sejournal, @martinibuster

Up to a hundred thousands websites affected by WordPress calendar plugin vulnerability. The post WordPress Calendar Plugin Vulnerability Affects Up To 100k Sites appeared first on Search Engine Journal.

How To Build An AI SEO Strategy That Outlasts Tactics via @sejournal, @Kevin_Indig

If your AEO plan is just a tactic list, it won’t survive scrutiny. Here’s how to build a durable AI SEO strategy. The post How To Build An AI SEO Strategy That Outlasts Tactics appeared first on Search Engine Journal.

Builderius WordPress Page Builder Integrates Claude AI via @sejournal, @martinibuster

Builderius page builder announced an experimental AI integration that enables it to apply changes inside the builder. The post Builderius WordPress Page Builder Integrates Claude AI appeared first on Search Engine Journal.

Prost8 creates "dodge the finger" game to drive blood-test awareness in OOH ad

TBWA\MCR made the digital campaign.