News

Comic Relief unveils Red Nose Day livestream campaign with Mr Doodle

Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.

Reach Says Google Discover Declines are Hitting Traffic Harder Than Search

Plenty has been written over the past year about publishers seeing declines in referrals from Google, as the search giant has upped the presence of its AI tools within Google Search. With Google's AI Overviews and AI Modes delivering direct answers to audience queries, many publishers are reporting that audiences are clicking through to their Read More

Week in Charts: Magnite on the Impact of The Trade Desk’s OpenPath, PubMatic Leans into Agentic Campaigns, and Amazon Overtakes DAZN in Sports Spend

In this week's Week in Charts, Magnite on the impact of The Trade Desk's OpenPath, PubMatic leans into agentic campaigns, and Amazon overtakes DAZN in sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts Read More

Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer

Seedtag, the global Neuro-Contextual advertising company, announced today (3rd March, 2026) the appointment of Brendan McCarthy as chief marketing & communications officer. McCarthy will oversee Seedtag’s global marketing and communications strategy, supporting the company’s rapid international expansion while driving the [...] The post Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer appeared first on ExchangeWire.com.

Thrad CEO Andrea Tortella Launches Children’s Book “Mark Loves Marketing” to Inspire the Next Generation of Marketers

Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book [...] The post Thrad CEO Andrea Tortella Launches Children’s Book “Mark Loves Marketing” to Inspire the Next Generation of Marketers appeared first on ExchangeWire.com.

Adform Promotes Dovilė Buinickaitė to SVP, People & Culture, to Strengthen Organisational Capability

Adform, the powerful and safe media buying platform built for game changers, announces the promotion of Dovilė Buinickaitė to senior vice president, people & culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, [...] The post Adform Promotes Dovilė Buinickaitė to SVP, People & Culture, to Strengthen Organisational Capability appeared first on ExchangeWire.com.

Garnier’s first major brand film is a mockumentary starring Gisele Bündchen

The Publicis Conseil campaign reframes a brand deal as a reflective wellness journey.

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Chupa Chups lollipops are notoriously hard to open, but these are impossible

BBH London promotes the brand’s easier-to-open wrappers by creating the opposite.

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Why Zoom hired PMG as its first global media agency of record

Zoom appointed PMG as its first global media agency of record after an internal review.

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Magnum ice cream revives ‘Find Your Summer,’ now with calendar reminders

LOLA Madrid’s sequel to an award-winning campaign links calendar alerts with winter sun forecasts.

Creator and influencer trends brand marketers need to know about right now

IHOP’s Mr. Fantasy meet-and-greet, K18’s attempt at breaking a Guinness World Record and social media’s outpouring of support for a baby monkey are some of this week’s creator economy headlines.

Watch the newest commercials from Rivian, Versace, Netflix and more

Versace promotes its new fragrance Crystal Emerald in a spot starring model Lila Moss.

Third-Party AI Agents Can Now Plug Into LiveRamp’s Platform

LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.

Brands May Actually Benefit From Advertising Next to AI Content, Per Study

Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.

McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe

CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.

ADWEEK Advantage: The Winners and Losers of the Creative Freelance Boom

Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.