4,416 articles covering the AdTech ecosystem
Stada Thornton & Ross issues request for information.
To answer the question in the headline it makes sense to look back on AI’s impact so far.
Campaign was created by Leo UK in partnership with Zenith UK.
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
VCCP created the work.
Passive reassurance isn’t a leadership strategy.
The four appointments follow a “growing client demand for social and creator expertise”.
David Toussaint was previously global head of strategy and creative communications strategy for The Coca-Cola Company at Grey.
RTL Group has offered concessions to the European Union relating to its planned takeover of Sky Deutschland, in an effort to address competition concerns and speed up the approval process for the deal, Reuters reported this morning. Details of these concessions haven't been disclosed, though sources close to the deal told Reuters that one option Read More
In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading […] The post The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? appeared first on AdExchanger.
The biggest advances in grocery tech are coming from unified platforms, not bigger budgets.
Small financial inconsistencies at scale are quietly compounding into material loss.
AdLift, a global digital marketing agency, announced the launch of an advanced Sentiment Analysis feature within its proprietary AI visibility platform, Tesseract. Why now? AI-driven search is rapidly changing how brands are discovered and evaluated. Industry research shows that over 60% of search experiences now end without a website click, as users increasingly rely on […]
Companies must transform CRM architecture to benefit from advanced platforms that improve marketing, sales, services, new research says Customer relationship management software plays an increasingly central role in enterprises, enhancing customer engagement to maximize growth and profitability, according to new research from global AI-centered technology research and advisory firm Information Services Group (ISG) . Companies […]
Your best decisions depend on insight you already have — if you can use it in time.
CTV investment is growing, here's how marketers can ensure every dollar counts.
Why Google's new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent The post Why New Google-Agent May Be A Pivot Related To OpenClaw Trend appeared first on Search Engine Journal.
In total, 22 agencies improved their School Reports score this year.
Appointment follows a competitive pitch.
In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech… The post How Publishers are Balancing AI Fear with Opportunity appeared first on ExchangeWire.com.
Here are the executive moves you need to know this week.
Victim Services Toronto and 72andSunny launch a covert out-of-home campaign to grow a gender-based violence program.
The viral "Fruit Love Island" TikTok series has racked up more than 200 million views and earned the account behind the series over 3 million new followers.