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9,740 articles covering the AdTech ecosystem
AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media
Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media appeared first on AdExchanger.
The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness
The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry […] The post The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness appeared first on AdExchanger.
Costco’s personalization effort drives $500M in digital sales
Personalized product recommendation carousels drive three times higher digital conversion rates than usual, CFO Gary Millerchip said.
Target’s ‘food-forward’ strategy includes supply chain improvements, too
The retailer’s newest and largest food facility to date replenishes the nearly 130 stores it serves up to two days faster than before.
Ulta’s prestige beauty shines despite consumer pressure
The retailer's sales jumped 11% in Q1 with the help of higher-end offerings. Meanwhile, the company is plotting an experiential store in New York City.
Macy’s revamped half its stores and customers followed
As it improves merchandising and customer experience at 200-plus stores, some analysts now see the department store taking share from weaker rivals.
Steph Curry trades Under Armour partnership for a deal with Li-Ning
The NBA star broke ties with his former partner in November and will now focus on growing the Curry Brand under a Chinese sportswear company.
Downtown Dallas Neiman Marcus to close for good, after all
Saks Global decided to close the century-old store over a year ago, but city leaders waged a war of words and won a reprieve.
utilasoft Expands AI Development Services for Franchisees and Small Businesses
Public Products company helps operators adopt practical AI tools with custom software and rapid deployment utilasoft, a software development company within Public Products Venture Studio, is helping franchisees and small businesses adopt AI through custom software, automation, and platform development services built for daily operations. Most franchisees and small businesses want systems that solve real […]
CrossCheck Media Inc. Announces Launch of the Biz Talk Today TV App
New Streaming Platform Expands Global Access to Premier Business, Finance, Politics, Sports & Entertainment Programming CrossCheck Media Inc., the innovative media company behind Biz Talk Today TV (BTT), officially announced the launch of the Biz Talk Today TV app, now available for download on both Apple and Android devices worldwide. The app delivers live and […]
Caleb Hammer Launches Hammer Elite on Uscreen, Expanding the Financial Audit Universe Beyond YouTube
New Streaming Platform Brings Ad-Free Episodes, Exclusive Shows, and Behind-the-Scenes Access to One of YouTube’s Biggest Podcast Shows Caleb Hammer announced the launch of Hammer Elite on Uscreen, a leading video membership platform built to expand the world of Financial Audit far beyond YouTube. The new platform gives fans ad-free access to the show they […]
SnapSoft Partners with ziggiz to Revolutionize Enterprise Data Management
SnapSoft announced the successful completion of a comprehensive cloud transformation and migration project for ziggiz.ai. SnapSoft announced the successful completion of a comprehensive cloud transformation and migration project for ziggiz.ai. By transitioning ziggiz’s semantic data platform from Azure to Amazon Web Services (AWS), SnapSoft has enabled the cybersecurity company to scale its intelligent automation capabilities […]
Ondexx Announces Content Extraction API: Powering Your AI Initiatives
Ondexx’s new API provides a technical framework that ensures accuracy and maintains permission structures for enterprise data used in internal AI solutions. Ondexx today announced the availability of its Ondexx Content Extraction API, launched in conjunction with the rollout of its Ondexx 6.0 release. Engineered for enterprise operations across North America, the new API provides […]
TeamViewer brings Windows AI API to Assist AR for clearer, smarter remote assistance to frontline workers
TeamViewer, the global leader in remote connectivity and digital workplace solutions, has partnered with Microsoft to bring on-device AI capabilities to Assist AR, the remote assistance solution for frontline workers and industrial environments within the TeamViewer Frontline suite. The result is sharper video for remote supporters guiding field technicians, even when the technician is on […]
Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era
Enables marketers to shape how their brand appears across AI-powered search by combining insights from “answer engines” with omnichannel content optimization Ensures that customers experience personalized guidance from discovery to decision Sitecore announced that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition […]
MoEngage Launches Merlin AI Custom Agents With Full Visibility, Marketer-Defined Guardrails, and Open MCP Architecture
B2C Lifecycle and CRM teams can now design marketing agents that run on their own data, inside their own guardrails, and coordinate with external AI systems like Claude and ChatGPT through an open Model Context Protocol (MCP) server. MoEngage, the agentic customer engagement platform used by more than 1,350 consumer brands, launched Merlin AI Custom […]
fullthrottle.ai® Strengthens Executive Team, Appoints Sanghita Majumder as EVP of Customer Success to Deepen Client Partnerships
Industry veteran brings 18 years of AdTech customer success leadership to advance client outcomes across fullthrottle.ai’s managed services and platform activations. fullthrottle.ai, a pioneer in first-party data media solutions and AdTech operating systems, announced the appointment of Sanghita Majumder as Executive Vice President of Customer Success. Majumder brings 18 years of experience building and scaling […]
VIDIZMO Launches AI Intelligence Hub to Turn Media Files and Documents into Sourced Answers
Purpose-built for law enforcement, legal, government, healthcare, and financial services, VIDIZMO AI Intelligence Hub analyzes video, audio, documents, and images together, on your private cloud, on-premises, or air-gapped network. VIDIZMO, a Gartner Magic Quadrant Challenger in Enterprise Video Content Management and an IDC MarketScape Major Player in Digital Evidence Management, announced the launch of VIDIZMO AI Intelligence […]
Walmart and Magnite Signal Retail Media’s Next Phase
Walmart’s new partnership with Magnite may signal a broader shift in how retail media networks operate. Rather than requiring advertisers to work within retailer-controlled ecosystems, companies are increasingly looking to make their first-party data available across the platforms agencies already use. For multi-location brands and agencies, the move points toward a more interoperable future for […] Walmart and Magnite Signal Retail Media’s Next Phase first appeared on Street Fight.
Nearly 70% of Americans Play Video Games for at Least an Hour Each Week, New Report Finds
Two-thirds of Americans play an hour or more of video games per week, according to a new report published Wednesday by the Entertainment Software Association (ESA). Per the gaming industry lobbying organization, 212.3 million people in the U.S. between the ages of 5 and 90 play video games every week. That stat, found in ESA’s […]
AI Music Company Suno Raises $400 Million at $5.4 Billion Valuation
Suno, an AI music generation platform, pocketed $400 million in its latest funding round, which the company says values the company at $5.4 billion. The funding round, announced Wednesday, was led by Bond Capital, with IVP, Forerunner, Union Square Ventures, Alkeon Capital Management and Quiet joining the mix. Previous investors who joined the Series D funding […]
‘God of War’ Prequel Game ‘Laufey’ Set at PlayStation (Gaming News Roundup)
Sony’s Santa Monica Studios has announced “God of War Laufey,” the latest entry into the “God of War” series. The newly announced game will expand the action-adventure “God of War” franchise, focusing on Laufey, also known as Faye. Described as a legendary warrior and leader, the game will explore “the humanity, strengths and flaws of […]
Snap Taps Anmol Malhotra as New Global Head of Content and Partnerships
Anmol Malhotra, a 10-year veteran of Snap, has been promoted to the role of global head of content and partnerships. He assumes the role after Jim Shepherd, formerly Snap’s senior director of global content partnerships, recently exited to join Meta as senior director of content partnerships. Malhotra most recently led sports and media partnerships at […]
TikTok Teams With Sundance Institute for Four-Week Microseries Writing Workshop
TikTok and Sundance Institute want to see more creators writing and producing microdramas and other short-form scripted series. They’re launching a microseries writing program through Sundance Collab, Sundance Institute’s digital learning and community platform, to support “the next generation of creator-led short-form storytelling for digital audiences.” The four-week live online course, to run later this […]