News
20,092 articles covering the AdTech ecosystem
Best Buy and IGN Pair Up Ahead Of Major Game Releases
The gaming news outlet will provide reviews, articles, and videos for Best Buy's website.
Semafor’s Upcoming Tech Summit Is Already an Eight-Figure Business
Silicon Valley & The World has signed 24 commercial partners ahead of its November debut, the latest sign of how central events have become to the publisher.
Classic FM launches Christmas radio station
Classic FM has launched its new radio station dedicated to classical Christmas music. The channel is branded ‘Classic FM Christmas’ and offers a full schedule of festive music, providing listeners with a soundtrack of much-loved carols, orchestral and choral favourites, and iconic film scores from Christmas classics such as Home Alone and Love Actually. Sally […]
Starship #15 scheduled for November with dual catch
SpaceX’s giant Starship is scheduling the next test flight for November 8th subject to the usual weather and technical limitations. The difference for this test is that SpaceX is looking to catch both portions of the rocket with its ‘chopstick’ apparatus.. There’s also a tentative date for Starship #16 to launch late this year, but […]
wedotv Movies launches on Freely
wedotv has launched its wedotv Movies channel on Freely, the free streaming platform backed by the BBC, ITV, Channel 4 and 5. The launch expands the UK reach of wedotv Movies, and arrives with a newly refreshed slate featuring a collection of films acquired from New Regency. Among the titles coming to UK viewers are […]
SPFL issues ITT for UK rights from 2029/30 season
The Scottish Professional Football League (SPFL) has issued an Invitation to Tender (ITT) for live UK broadcast rights for William Hill Premiership matches from season 2029/30. The SPFL has indicated that it is flexible about the number of games that it shows live in future and the ITT invites bidders to discuss their preferences with […]
Titan OS adds Plaion Pictures FAST channels
Titan OS, the Barcelona-based technology, entertainment, and advertising company, has announced a new distribution partnership with Plaion Pictures, the European independent film distributor. This launch brings a lineup of channels to smart TV viewers across Europe. Through this partnership, viewers will have access to Plaion’s channels directly from Titan OS- powered smart TVs: Philips, JVC, […]
Blue Origin invests $3bn into Florida facilities
Jeff Bezos-backed Blue Origin has seen overall investment into its Florida launch, assembly and pre-launch facilities top more than $3 billion (€2.67bn). The aim is to be ready to launch more New Glenn rocket and more frequently. Starting in summer 2027, Blue Origin is targeting multiple New Glenn rockets per week by the end of […]
Research: AI influencing app discovery, but untrustworthy
While one in ten consumers cite AI tools as a way they discover apps, just 44 per cent trust their recommendations, compared with 84 per cent who trust recommendations from friends and family, according to research from app growth agency Yodel Mobile by NP Digital. Findings from their The New Rules of App Growth report […]
Research: Sports tech investment increases 11% annually
Between 2021 and 2025, sports tech software and services grew at a compound annual growth rate (CAGR) of 11 per cent, reaching $2.9 billion (€2.5bn) in 2025, reports Caretta Research. Meanwhile, media rights wealth is heavily concentrated at the top: just 25 major players capture nearly 85 per cent of global revenue, leaving thousands of […]
Decoding the Future of Advertising and Marketing: BUILD, BUY, PARTNER 2.0
Nigel Gilbert has spent more than two decades at the forefront of digital advertising. In the latest of NDA’s interview series, Decoding the Future of Advertising and Marketing, he explains that the “build, buy or partner” debate is back. But he thinks we're asking the wrong questions again… The post Decoding the Future of Advertising and Marketing: BUILD, BUY, PARTNER 2.0 appeared first on New Digital Age.
PI LIVE: The End of the Funnel - Marketing’s Biggest Shift Since Google
Reporting live from the floor at PI LIVE 2026, Lauren Ingram's end of the funnel session taught us how to best optimise for AI search.
Marketing jobs—how pay, openings and remote work differ by company size
Marketing jobs are growing faster at mid-size companies than at larger companies, but pay differences remain.
26 rising marketing leaders on AI—how they’re using it and what makes some uneasy
Several 2026 Ad Age 40 Under 40 honorees describe their relationships to AI.
Why marketers put too much trust in ad performance data—a data scientist explains
Known’s Albert Izard says standard attribution models alone can’t capture the why behind a consumer’s purchasing decisions.
What happens when a brand brings a creator into the C-suite
Less than three months into his role as Blenders’ chief content officer, Howlett—better known as “Jordan the Stallion” to his nearly 50 million social followers—has written and directed a commercial, sharpened Blenders’ social strategy and helped steer product development.
Dollar Tree takes its name literally in whimsical ads from Tombras
Autumn de Wilde directs a pair of fun, fantastical spots set inside an enormous tree filled with surprising finds.
Hay Day holds a séance to recruit a ghost for its Halloween campaign
Forsman & Bodenfors enlists paranormal investigator Yvette Fielding to find a ghost willing to take up virtual farming.
Halloween Is ‘Gay Christmas,’ and Grindr Wants to Own It
Grindr CMO Tristan Pineiro on the Pleasure Ball, the pull of Halloween, and why brands that overlook queer audiences are missing out.
A New Place To Look: Where Your Next AI Citations & Clicks Come From via @sejournal, @hethr_campbell
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals. The post A New Place To Look: Where Your Next AI Citations & Clicks Come From appeared first on Search Engine Journal.
Search Share Fell To 12% For North American Publishers: Chartbeat via @sejournal, @MattGSouthern
Search's share of North American publisher pageviews fell to 12%, but a lower share alone doesn't show fewer search pageviews. The post Search Share Fell To 12% For North American Publishers: Chartbeat appeared first on Search Engine Journal.
Digest: Apple Defends WebKit Crackdown; YouTube Tests AI Answers in Search Results
In today’s digest, Apple defends its WebKit crackdown on ad tech identity resolution and signals more to come, YouTube tests AI answers at the top of search results, and Meta removes contract language over scraping business websites for AI training The post Digest: Apple Defends WebKit Crackdown; YouTube Tests AI Answers in Search Results appeared first on ExchangeWire.com.
AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Well, research is starting to prove the case. A study released Tuesday by advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that take a page straight […] The post AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge? appeared first on AdExchanger.
Research: Christmas shoppers shunning AI
AI might be dominating marketers’ conversations, but it isn’t dominating Christmas shopping lists. Just 8 per cent of UK consumers cite AI tools as a primary influence on what they will buy this Christmas, according to research commissioned by Ozone, the digital advertising business, and conducted by OnePoll. Among Gen Z, the figure reaches only […]