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20,092 articles covering the AdTech ecosystem
Too big to fail?
That phrase was born in the financial crisis of 2008-09. Some did fail, Lehman Bros most notably, but most were saved. Trouble is that the government spending to underwrite the banks was on a drunken sailor level so great, that the world is still suffering from the hangover today. The phrase is back in fashion […]
Linear channels axed in latest round of BBC cuts
The BBC has confirmed the closure of BBC Three, BBC Scotland and BBC Radio 4 Extra linear broadcast services in Spring 2027. The BBC says it needs to make “tough decisions” due to the sustained financial pressures facing the organisation and must make savings of £500 million by 2028. The changes were announced to staff […]
Bicycle Manchester Founding Partner Catherine Offord on tackling performance plateaus and bridging the regional gap
Following 20 years in the media agency landscape, Catherine Offord has launched Bicycle Manchester. Powered by London-based agency Bicycle, the new independent outfit aims to offer northern brands a fresh alternative, combining media, creative, and performance to help businesses push past performance plateaus. The post Bicycle Manchester Founding Partner Catherine Offord on tackling performance plateaus and bridging the regional gap appeared first on New Digital Age.
The 90% problem: What happens for CPG brands after the click
Imagine spending millions on digital advertising only to discover that more than 90% of the people clicking through to your products leave almost immediately. For many consumer packaged goods brands, this isn't a hypothetical scenario - it's a pattern they regularly encounter when they begin measuring campaign performance, with bounce rates often exceeding 90%. The post The 90% problem: What happens for CPG brands after the click appeared first on New Digital Age.
Dollar Shave Club markets ‘perfectly good’ razors as AI push continues
The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.
I Tested DeepSeek’s New Search Api, Here’s How It Ranks And Scores Websites via @sejournal, @suganthan
DeepSeek’s date filters dropped every undated page, 11% of results. Six practical checks for SEOs testing the new Search API, from localization to logs. The post I Tested DeepSeek’s New Search Api, Here’s How It Ranks And Scores Websites appeared first on Search Engine Journal.
IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions
Public Comment Open Through November 4, 2026 New York – October 20, 2026 – Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the release of its Cross-Channel Measurement Decision Guide for public comment. Developed as part of Project Eidos, the guide advances IAB’s work to help marketers use … Continued The post IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions appeared first on IAB.
Week in Charts: Havas Targets 10 Acquisitions This Year, Marketers Look to YouTube for Upper-Funnel Objectives, and Apple Joins $5 Trillion Club
In this week's Week in Charts, Havas targets 10 acquisitions this year, marketers look to YouTube for upper-funnel objectives, and Apple joins $5 trillion club. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Read More
“See It, Want It, Shop It”: Inside YouTube’s Shoppability Push
Sophie Neary, Managing Director, Retail & Consumer Goods, Google Shopping-related content has been a part of YouTube for almost as long as the video platform has existed. You’ll find unboxing videos posted as early as 2006, just one year after YouTube launched. And over the years, brands and retailers have carved out partnerships Read More
Black Friday 2026: Shopping Starts Earlier, Gaming Dominates Tech & Travellers Look for Longer Trips
Ahead of the biggest shopping event of the year, new data from Captify (part of Verve), the leader in Intent Intelligence, finds that search interest in Black Friday is building from October as consumers increasingly use LLMs alongside traditional search [...] The post Black Friday 2026: Shopping Starts Earlier, Gaming Dominates Tech & Travellers Look for Longer Trips appeared first on ExchangeWire.com.
Dentsu Creative hires Michael Aimette as US chief creative officer to raise creative ambitions
The former FCB and BBDO creative chief joins an agency looking to build on recent wins and establish a more consistent vision.
The new rules of advertising: Speed, creativity, and measurement
At unBoxed 2026, industry leaders shared their hot takes on the future of advertising, turning consumer insights into action, and unlocking new opportunities through Amazon Ads.
Liquid I.V. Swaps Singing Toilets for F1 Precision in Its McLaren Debut
Liquid I.V.'s first campaign under its McLaren deal features Formula 1 Lando Norris and Oscar Piastri.
The Real Value of an Ad Starts With Attention
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether people […]
How Shoes Became the Ultimate Cultural Vehicle for Brands
Footwear is one of the most powerful vehicles to break into culture. Here are five recent shoe collaborations that prove it.
Research: Animated movies becoming more mature
Research from the British Board of Film Classification (BBFC) finds that animated films are becoming more mature. One in three released in 2026 for UK cinemas is now classified 12A or above, up from one in seven at the start of the millennium (2001). The findings come ahead of Wildwood, a fantasy stop-motion animated film, […]
nexfibre rejects CMA’s views on Netomnia takeover
nexfibre, the UK broadband infrastructure company, has rejected the Competition and Markets Authority’s (CMA) views regarding its proposed £2 billion (€2.3bn) acquisition of Netomnia, and has challenged the regulator’s assessment of the UK fibre market. The CMA issued an interim report on its investigation of the proposed acquisition of Netomnia by nexfibre earlier this October, […]
Shoppers expect less for more this holiday season. That could mean a sales decline.
Some of the latest projections suggest spending could drop, but even those that predict growth recognize consumers are pressured.
Optimise's Affiliate Marketer AI Agents Launch at PI LIVE
Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.
PI LIVE Leaders Panel: How Do We 10x the Industry?
At PI LIVE 2026, leaders Adam Ross, Santi Pierini, Sean Sewell and Todd Crawford joined Jennifer Goodwin onstage to discuss a 10x affiliate industry growth.
What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO via @sejournal, @slobodanmanic
Meta's Muse and OpenAI's dots reach websites through connectors or cloud browsers, changing what robots.txt, on-page SEO, and analytics can tell you. The post What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO appeared first on Search Engine Journal.
On Device Strengthens Senior Leadership Team with New COO Appointment & Internal Promotion
On Device, the Brand Lift measurement company built for the Outcomes Era, has strengthened its senior leadership team with the appointment of Meg Fisher as chief operating officer (COO) and the promotion of Sami Smith to commercial director, as the [...] The post On Device Strengthens Senior Leadership Team with New COO Appointment & Internal Promotion appeared first on ExchangeWire.com.
Adzymic Launches Sales Agent, Making Premium Inventory in Singapore Available to AI Buyers
Adzymic, today (20th October, 2026) launched AgenX Sales Agent, enabling media owners to make their premium advertising inventory available to AI buyers across display, video, digital out-of-home and high-impact digital ad formats. Media owners who have made their inventory available [...] The post Adzymic Launches Sales Agent, Making Premium Inventory in Singapore Available to AI Buyers appeared first on ExchangeWire.com.
Relevant Digital Appoints Samantha Giaver as VP, Sales
Relevant Digital has appointed Samantha Giaver as VP, sales, strengthening its commercial leadership as the company expands internationally. In her new role, Samantha will lead global sales, develop the company’s commercial approach across markets and join Relevant Digital’s management team. Samantha [...] The post Relevant Digital Appoints Samantha Giaver as VP, Sales appeared first on ExchangeWire.com.