News

Purpose Awards 2026: winners revealed

The winners for the Purpose Awards 2026, from PRWeek, Campaign and Third Sector, have been revealed at a ceremony held at the Jumeirah Carlton Tower in London.

Newsrooms Must Look Beyond Efficiencies and Risk Management in AI and Creator Strategies, Finds Global Publisher Survey

As publishers grapple with external threats from AI search tools affecting their traffic, AI is also facing internal hurdles in newsrooms, according to a new report from FT Strategies and The World Association of News Publishers (WAN-IFRA), as skills gaps hold back adoption of the technology across global newsrooms. But publishers are also embracing opportunities Read More

Why LinkedIn Is All In on Video

Davang Shah, VP Marketing at LinkedIn Video’s role in B2B marketing has historically been fairly limited by the fact that target audiences for B2B campaigns tend to be very niche. You’re not just looking for people with certain interests or who fit into broad demographics. You’re after a narrow range of individuals working Read More

Thrad Launches Four Native Ad Formats for LLM & AI Conversation Environments

Thrad, the AI-native advertising infrastructure platform, today (4th June, 2026) announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments. The launch reflects a deliberate move away from retrofitted display formats. Rather than adapting [...] The post Thrad Launches Four Native Ad Formats for LLM & AI Conversation Environments appeared first on ExchangeWire.com.

New Billion Dollar Boy Research, Powered By DAIVID, Reveals How Creator Instinct® Drives Brand Impact on Social

DAIVID, the creative intelligence platform, today (4th June, 2026) announces its role in powering Creator Instinct®: Unlocking the Social Code, a new research report from Billion Dollar Boy, the social agency with Creator Instinct®, to decode and systemise what truly [...] The post New Billion Dollar Boy Research, Powered By DAIVID, Reveals How Creator Instinct® Drives Brand Impact on Social appeared first on ExchangeWire.com.

How 10 Cannes veterans build their festival schedules

Industry leaders give their Cannes scheduling hacks, from picking a home base for meetings to when to say yes or no to an invite.

Cannes Lions 2026 schedule—events for CMOs, creatives, ad tech leaders and more

Sessions, parties and networking hours for everyone from creatives to creators.

Nike - Rip the Script - 6m

Erik Yates

NowThis has named Erik Yates Vice President, Brand Partnerships.

Beyond Meat - Don’t Believe the Cropoganda - 60s

Inside Nike’s star-studded 2026 World Cup spot—Wieden+Kennedy execs dissect the film

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

Foreign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.

More international travelers than expected are staying home to watch the tournament—putting sponsorship value in question

From Muppets to Miracles: How Fox Sports Is Hyping the World Cup

Fox Sports is leaving no stone unturned as it hypes up its coverage ahead of the World Cup.

EXCLUSIVE: Criteo Cuts ChatGPT Ad Minimums, Offers Incentives to Woo Retailer Brands

The ad tech firm has lowered campaign minimums from $50,000 to $10,000 and is providing media-match deals as competition for ChatGPT ad dollars intensifies.

Discount Tire Hires Arnold, Declaring the Category Should Finally Be Funny

Agency will develop a new creative platform that leans into humor for the car maintenance retailer

Nike Reveals a World Cup Universe That Rips Up Its Own Script

Nike's six-minute film sets the scene for 12 weeks of content in its high-stakes World Cup campaign.

How to make vibe coding sustainable inside the enterprise

AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows. The post How to make vibe coding sustainable inside the enterprise appeared first on MarTech.

Snowflake’s new AI tools target a marketing pain point

The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality. The post Snowflake’s new AI tools target a marketing pain point appeared first on MarTech.

The state of AI in media | How AI is transforming the business side of publishing

This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to […]

Roblox Opens Up Advertising To Kids Under 13

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it would make this audience pool available to advertisers for the first time. And, on Thursday, it named youth-focused ad […] The post Roblox Opens Up Advertising To Kids Under 13 appeared first on AdExchanger.

Media Industry Can Help Drive Sandy Hook Promise Mission: Mktg.ai’s Kevin Wassong

The 2012 Sandy Hook Elementary School shooting remains one of the deadliest school shootings in U.S. history and a defining moment in the national debate over gun violence. For Kevin Wassong, founder and chief executive of Mktg.ai, hearing firsthand from a parent who lost a child in the attack became the catalyst for a years-long […]

Travel Intent Is Marketing Gold, Not Just a Boarding Pass: Adobe’s Doug Wyatt

As marketers continue their hunt for consumers at exactly the right moment, Adobe has found one particularly revealing signal: people who have already shelled out hundreds of dollars to go somewhere. Travelers, after all, aren’t just booking flights. They’re planning vacations, attending major events, visiting family and documenting every minute of it on their phones. […]

Amazon gears up for Prime Day with grocery-focused sweepstakes

The company launched its first-ever “Free Groceries for a Year” sweepstakes, which will reward 100 winners with $10,000 in gift cards.

Dollar General sales soar as customers trade down at ‘accelerated’ rate

The discounter’s grocery selection attracted customers seeking lower price points — and a new frozen food section is “doing very well,” its CEO said.