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9,740 articles covering the AdTech ecosystem
Barack Obama Joins Malcom Gladwell on Podcast Series About Reconstruction Era’s ‘Unfinished Promise’
President Barack Obama is one of the prominent voices featured in a new podcast, “Reconstruction: The Unfinished Promise,” hosted by author and podcaster Malcolm Gladwell. The eight-part audio series from the History Channel is produced in collaboration with Barack and Michelle Obama’s Higher Ground production company, Malcom Gladwell’s Pushkin Industries and Audible. It’s available starting […]
Snap Acquires AR Firm Illumix in Bid to Boost Augmented Reality Efforts (EXCLUSIVE)
Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The company’s interest was spurred by Illumix’s work in scaling its mapping technology and building it out for real-world experiences. As part of the deal, Snap will adopt Illumix’s technology and platform as it seeks to […]
Piers Morgan Says SXSW London ‘Could Have Stood Up’ More for Cenk Uygur After He Was Banned From Entering U.K.: ‘I’m a Bit Disappointed’
While speaking at SXSW London on Thursday, Piers Morgan said he was “a bit disappointed” in the organization’s reaction to left-wing commentator Cenk Uygur being barred from entering the U.K. Uygur and his nephew, Hasan Piker — who were both scheduled to speak at SXSW London — were barred from entering the U.K. by the […]
Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off
Google is introducing a new way for creators and publishers to promote their content on the search engine with “Search profiles.” The new feature comes amid consternation from website operators and creators that Google’s AI summaries have eroded the volume of referral traffic coming from the search portal. The internet giant describes Search profiles as […]
Magic: The Gathering Unveils New ‘Marvel Super Heroes’ Card; Game Designers Reveal Plan for Balancing Tie-In Sets With Internal IP Amid TV, Film Adaptations (EXCLUSIVE)
Magic: The Gathering‘s latest “Universes Beyond” set, “Marvel Super Heroes” will be released later this month and Variety has an exclusive reveal of a new card from the collection featuring one of the characters from Agents of S.H.I.E.LD. Releasing June 26, the highly anticipated “Marvel Super Heroes” (the latest addition to a long-time partnership between Marvel and […]
How brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
Stella Artois expenses bar tabs as part of World Cup on-premise push
With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games.
World Cup tests marketers’ ability to prove value of sponsorships
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
DoorDash upgrades ad platform with LiveRamp pact, premium ad formats
A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.
Chipotle nods to NBA milestones to dole out 53K free entrees
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO via @sejournal, @HelenPollitt1
Most SEOs stop at schema markup. Here's the full technical picture of entity optimization, and why it matters more than ever for LLM visibility. The post How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO appeared first on Search Engine Journal.
GSC’s New AI Overview Reporting: How Can We Use This Information? via @sejournal, @marie_haynes
Google Search Console now shows which of your pages appear in AI Overviews, AI Mode, and Discover. Here's how to use that data. The post GSC’s New AI Overview Reporting: How Can We Use This Information? appeared first on Search Engine Journal.
Google CEO Sundar Pichai Is OK With AI Mode Replacing Classic Search via @sejournal, @martinibuster
As AI Mode becomes more seamless, Google appears increasingly comfortable with a world beyond Classic Search. The post Google CEO Sundar Pichai Is OK With AI Mode Replacing Classic Search appeared first on Search Engine Journal.
Why Users Are Fleeing To AI-Free Search & What It Means For SEO via @sejournal, @TaylorDanRW
Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods. The post Why Users Are Fleeing To AI-Free Search & What It Means For SEO appeared first on Search Engine Journal.
You Can Finally Measure Content Alignment. That’s The Dangerous Part via @sejournal, @DuaneForrester
You can't optimize content for a retrieval system you can't measure. Here's the measurement literacy gap practitioners need to close. The post You Can Finally Measure Content Alignment. That’s The Dangerous Part appeared first on Search Engine Journal.
Google Must Let Websites Opt Out Of AI Search Features In UK via @sejournal, @MattGSouthern
The UK's CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and requiring clearer content attribution. The post Google Must Let Websites Opt Out Of AI Search Features In UK appeared first on Search Engine Journal.
'There's a likelihood of annoying them': how will users respond to ads on ChatGPT?
As ChatGPT trials ads on the platform, media execs weigh in on the likelihood of success.
Movers & Shakers: Saatchis, Publicis, Leo, PHD, St Luke’s, C4, Innocent, Dept, Uber and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Lebara calls creative review
Double W Worldwide is the incumbent.
M&C Saatchi UK launches social communications practice
M&C Saatchi Social House will be led by head of social Katy Ball, who joins from Hope & Glory PR.
Why the best advertising talent no longer follows a straight line
Talent pathways are increasingly shaped by curiosity and mobility.
Apple ad shows people shaking off ‘chrome trackers’ with Safari
The work, created by TBWA\Media Arts Lab, aims to highlight the browser’s privacy features.
Pitch Update: Specsavers, Coca-Cola, Lidl, Irn-Bru, Vieve, Raylo, Fred Olsen Cruises and more
Campaign's weekly round-up of pitches, reviews and account wins.
Just Eat set to award UK ad account to VCCP
The agency also works on the global business.