4,378 articles covering the AdTech ecosystem
Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.
The “Total Overthink of The Head” campaign comes as the Orbit and Extra owner seeks to grow loyalty with younger audiences.
A partnership with the Untapped Growth media collective could offer a welcomed boost for independents amid ongoing holdco consolidation.
Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.
After his stunt for Fiverr caused a stir, ADWEEK talks to the director about how AI is changing his work
What does the Netflix-Warner Music deal signal about the future of artists and music IP, and should brands be taking notice?
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first on AdExchanger.
“It’s not so much about price investments. It’s about bringing real clarity to the products that we’re launching,” Jack Sinclair said during an event.
The Midwest grocer said the move, which also includes putting an undisclosed number of locations up for sale, will help to build a stronger foundation for the future.
The lines between apparel, activewear and everything in between have only continued to blur. That isn’t a problem, except if the customer says it is.
Household expectations for inflation in 12 months rose to 3.8% from 3.4% in February in the biggest one-month gain since April 2025, the University of Michigan found in a survey.
Chativ’s AI chatbot for small business websites trains itself from your existing content and answers customer questions 24/7 — no coding required. Chativ announced the general availability of its AI customer service platform built specifically for small business websites. The platform tackles a problem that affects virtually every small business owner: spending hours each week […]
New capability detects PII, identifies prompt injection attempts, and flags toxic content so you can block risky AI outputs before they reach downstream systems Zapier, the leading AI orchestration platform, announced “AI Guardrails by Zapier”, a set of builder-added safety checks that run directly inside automated workflows. AI Guardrails lets teams detect personally identifiable information […]
Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.
Communicate what your data can and cannot prove to avoid costly decisions driven by incomplete insights. The post Reporting Uncertainty Without Losing Credibility appeared first on Search Engine Journal.
See how Google’s TurboQuant breakthrough could unlock real-time semantic search, faster indexing, and more powerful AI-driven rankings. The post TurboQuant Has The Potential To Fundamentally Change How Search (And AI) Works appeared first on Search Engine Journal.
Coyne spoke at Advertising Week Europe on 26 March.
The ongoing pilot gives advertisers the ability to invest in the format.
The mayo brand enlisted two historians and a chef to make a historical lunch in Britain this week.
In a league first, ESPN, TNT Sports and Sportsnet partnered on the “You Just Have to Watch” campaign from Arts & Letters.