News

Why marketers must rethink loyalty as AI reshapes consumer connections

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.

Sociable: Reddit expands Shopify integration access globally

The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing.

Violife slices through dairy-free cheese misconceptions with social series

The brand’s “Undairy the Craving” campaign attempts to combat preconceived ideas surrounding the taste and quality of vegan cheeses.

Google Launches Search Profiles For Creators With 100K Followers via @sejournal, @MattGSouthern

Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch. The post Google Launches Search Profiles For Creators With 100K Followers appeared first on Search Engine Journal.

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Watch the newest commercials from Chase, Nature’s Own, Credit One Bank and more

Tom Holland stars in the latest from Chase.

Droga5 wins Microsoft Copilot creative account as AI chatbot race heats up

Droga5 launched a campaign for Windows last month.

I Can't Believe It's Not Butter! - Gordon Ramsay - 30s

Zillow's NotebookLM - Buying Your First House: A Step-By-Step Guide - 53s

Backrooms - Cap'n Clark's ottoman Empire - 30s

Samsung TV Plus Partners With Dhar Mann Studios to Premiere Its First Original Series

The tie-up underscores how creators can help FAST platforms break into the world of original programming.

Week of May 25 Morning News Ratings: Today Sees Demo Growth Post-Holiday

All three morning programs recorded week-to-week declines in total viewers.

Netflix Scores Exclusive FIFA Game Ahead of World Cup

Netflix and FIFA partner for new game ahead of 2026 World Cup.

Walmart Enters Restaurant Delivery With 1,400 Subway Locations

Executives teased more in-store QSR delivery tie-ups in the coming months.

Week of May 25 Cable News Ratings: MS NOW Has Demo Growth in Primetime and Total Day

Fox News had total viewer gains in primetime, and CNN saw demo gains during total day.

AI agents can’t help if they can’t see your marketing data by Optmyzr

MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides. The post AI agents can’t help if they can’t see your marketing data appeared first on MarTech.

IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform priced its shares at $23 a pop – just above its revised $20 to $22 range – and raised roughly $437 million. […] The post IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window appeared first on AdExchanger.

Morningstar Credit Analytics Launches AI Access to CRE Surveillance and CMBS Analytics

New integration enables licensed users to query live deal-level credit intelligence within Anthropic’s Claude using natural language Morningstar Credit Analytics (MCA), a wholly-owned subsidiary of Morningstar, Inc. announced a new AI integration designed to enable licensed users to access Morningstar Credit Analytics’ commercial real estate (CRE) and commercial mortgage-backed securities (CMBS) data directly within Anthropic’s […]

One NZ Sets New Telco Industry Benchmark with UiPath, Accelerating Enterprise Mobile Provisioning from Days to Minutes

AI-powered orchestration enables one of ANZ’s leading telcos to dramatically reduce complexity and accelerate service delivery for enterprise customers UiPath, a global leader in business orchestration and automation, announced that One NZ has set a new benchmark for enterprise service delivery across ANZ using UiPath Maestro™— a cloud-native orchestration platform unifying automation, AI agents, and […]

EDO Launches Ad EnGage Optimize — Autonomous, AI-Powered Solution Bringing Outcomes-Driven Campaign Optimization to Convergent TV

New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory through smarter frequency capping alone EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, purpose-built for […]

TiVo Video Trends Report Finds Consumer Video Engagement Reached Peak Levels in 2025 Despite Economic Pressure

Households returned to 10+ video services while daily viewing surpassed five hours, marking the highest engagement levels since 2021 TiVo, a wholly owned subsidiary of Xperi Inc., released its Q4 2025 Video Trends Report, which reinforces that video serves as a historically resilient, high-priority category, even as the entertainment landscape grows increasingly fragmented and competitive. The […]

DataGroomr Announces Agentic Enrichment

DataGroomr customers can now orchestrate GenAI and third-party enrichment providers through agentic workflows while maintaining clean, trusted Salesforce data. DataGroomr announced new AI-powered enrichment capabilities for its Salesforce data quality platform on Salesforce AgentExchange, Salesforce’s marketplace for the agentic era that brings together the rich ecosystems of AppExchange, Slack, and Agentforce into one experience. The […]

TwelveLabs Achieves AWS AI Competency Recognition Status

Recognition validates TwelveLabs’ technical expertise and customer success on AWS as the companies expand video intelligence collaboration TwelveLabs, the video understanding company, today announced that it earned the Amazon Web Services (AWS) AI Competency, a specialization that recognizes TwelveLabs as an AWS Partner with clear technical proficiency and success delivering AI solutions on AWS. “Achieving […]