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BabyBillion has pulled off a rare feat in our Global Top 50 chart. The India-based family channel finished #1 in each of the last four editions of our weekly YouTube viewership ranking. That means it has run the table for the month of March, going wire-to-wire as the #1 channel. This week, it added 1.52 billion weekly views. Global events have shaken up the rest of the charts. YouTube is a trusted news source for people around the world, and those updates are currently in high demand. Visit Tubefilter for more great stories.

The top three channels in the Global Sub Top 50 are in a league of their own. They all added one million new subscribers during the last full week of March, while only one other channel even managed to get with 50% of that benchmark. MrBeast and Alejo Igoa are the subscriber chart stalwarts who are once again using big-budget videos to reach hundreds of millions of fans. This week, they're joined in the seven-digit club by Like Nastya, a long-running family channel that will be familiar to longtime readers of this column. Visit Tubefilter for more great stories.

A consumer asks an AI assistant for a local business recommendation near one of your locations. Your brand location appears in the response. By most current measures, that’s a win — and it is. But for MULO marketers managing local search performance for dozens, hundreds, or even thousands of locations, presence in AI-generated responses is […] Your Locations Show Up in AI – But Are They Recommended? first appeared on Street Fight.

CVS Health’s advertising costs totaled $970 million in 2025.

Join Ad Age’s May Editors Roundtable for mid-sized brand leaders. Learn how these brands are competing with tighter budgets and what’s driving results now.

Fox News was still the most-watched cable news network.

Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications […]

He’s Ezio Auditore da Firenze from the “Assassin’s Creed” franchise. He’s Chris Redfield in “Resident Evil.” He’s Kyle Crane of “Dying Light.” He’s Raphael from “Teenage Mutant Ninja Turtles.” He’s Batman in “Arkham Shadow.” He’s Roger Craig Smith, and he’s been the voice of dozens of iconic video game characters over the past two decades. […]

Tufts index projects 9M U.S. jobs at risk from AI. Writers and Authors, Computer Programmers, and Web and Digital Interface Designers top the risk list. The post New AI Jobs Index Ranks 784 Occupations By Loss Risk appeared first on Search Engine Journal.

Google's Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages. The post Google: Pages Are Getting Larger & It Still Matters appeared first on Search Engine Journal.

From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.

Papa Murphy’s promotes its new $10.99 Detroit-Style Pizza.

The retail giant positions Rufus as a “virtual product expert” that can surface sponsored recommendations to shoppers within conversational interactions.

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? These campaigns are working, but the industry lacks a consistent, credible way to prove exactly how much of […] The post Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward appeared first on AdExchanger.

The upgrade marks another milestone in the discounter’s ambitious 2026 growth plans.

Keith Knopf, who served as chief executive since 2018, has handed the reins to Mike Teel, the grocer’s owner and chairman.

Further SKU reductions are on the horizon as the retailer prioritizes leaner inventories and a simpler supply chain.

The U.K. retailer, iconic at home but only vaguely known elsewhere, is looking to expand worldwide.

The beauty retailer grew its ship-from-store program to 1,000 stores in fiscal year 2025, while its fulfillment center footprint remained flat compared to 2024.

Upland Software, Inc. , a leader in AI-powered knowledge and content management software, announced the official launch of Upland Second Street’s Text‑to‑Vote, a powerful new audience engagement and revenue‑driving feature. Designed for publishers, media companies, and news organizations, the Text‑to‑Vote capability enables users to boost audience participation, streamline mobile‑first voting experiences, and unlock new advertiser revenue opportunities […]

3E delivers AI-enabled software, agentic-ready data, and standalone AI agents—backed by a new Trust Center and Fast Company recognition as a Most Innovative Company of 2026 3E, a global leader in AI-driven product compliance solutions, announced the launch of its AI platform and comprehensive AI solution suite—delivering an unparalleled combination of intelligent software with embedded AI, agentic-ready […]

As privacy obligations expand from employees to AI systems, BigID delivers the first platform to govern personal data and AI use together — end to end BigID, the leader in data and AI privacy, security, and compliance, announced Unified Privacy Management for People Data and AI: in a single platform that connects personal data discovery, […]

Latest release advances camera control, character performance, and multi-shot video generation with native audio. PixVerse, a global AI video generation platform, announced the launch of V6, the latest version of its flagship model. V6 advances shot execution, character performance, and multi-shot audio-visual generation, with improvements across both creative and commercial use cases. The new model […]