News
19,958 articles covering the AdTech ecosystem
Why marketers put too much trust in ad performance data—a data scientist explains
Known’s Albert Izard says standard attribution models alone can’t capture the why behind a consumer’s purchasing decisions.
What happens when a brand brings a creator into the C-suite
Less than three months into his role as Blenders’ chief content officer, Howlett—better known as “Jordan the Stallion” to his nearly 50 million social followers—has written and directed a commercial, sharpened Blenders’ social strategy and helped steer product development.
Dollar Tree takes its name literally in whimsical ads from Tombras
Autumn de Wilde directs a pair of fun, fantastical spots set inside an enormous tree filled with surprising finds.
Hay Day holds a séance to recruit a ghost for its Halloween campaign
Forsman & Bodenfors enlists paranormal investigator Yvette Fielding to find a ghost willing to take up virtual farming.
Halloween Is ‘Gay Christmas,’ and Grindr Wants to Own It
Grindr CMO Tristan Pineiro on the Pleasure Ball, the pull of Halloween, and why brands that overlook queer audiences are missing out.
A New Place To Look: Where Your Next AI Citations & Clicks Come From via @sejournal, @hethr_campbell
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals. The post A New Place To Look: Where Your Next AI Citations & Clicks Come From appeared first on Search Engine Journal.
Search Share Fell To 12% For North American Publishers: Chartbeat via @sejournal, @MattGSouthern
Search's share of North American publisher pageviews fell to 12%, but a lower share alone doesn't show fewer search pageviews. The post Search Share Fell To 12% For North American Publishers: Chartbeat appeared first on Search Engine Journal.
Digest: Apple Defends WebKit Crackdown; YouTube Tests AI Answers in Search Results
In today’s digest, Apple defends its WebKit crackdown on ad tech identity resolution and signals more to come, YouTube tests AI answers at the top of search results, and Meta removes contract language over scraping business websites for AI training The post Digest: Apple Defends WebKit Crackdown; YouTube Tests AI Answers in Search Results appeared first on ExchangeWire.com.
AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Well, research is starting to prove the case. A study released Tuesday by advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that take a page straight […] The post AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge? appeared first on AdExchanger.
Research: Christmas shoppers shunning AI
AI might be dominating marketers’ conversations, but it isn’t dominating Christmas shopping lists. Just 8 per cent of UK consumers cite AI tools as a primary influence on what they will buy this Christmas, according to research commissioned by Ozone, the digital advertising business, and conducted by OnePoll. Among Gen Z, the figure reaches only […]
Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions
Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking behind it can lead to a tremendous amount of waste. For years, the industry has debated linear versus streaming and […] The post Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions appeared first on AdExchanger.
What Frogs And Socks Can Teach Us About AI Implementation
Conventional wisdom says that you need clean data before you can use AI. But Rebecca Sykes isn’t so sure the data needs to be pristine. Sykes, a partner at The Brandtech Group who leads its emerging technology practice, says generative AI can work with the kind of fuzzy, siloed and sometimes badly labeled data that […] The post What Frogs And Socks Can Teach Us About AI Implementation appeared first on AdExchanger.
Start-Up Seeks To Help Content Producers Reach The Right Audiences
Chronicle Media is using artificial intelligence to help brands target find audiences that will engage with their content, Variety reports. The start-up helps brands and creators reach those consumers across such platforms as YouTube, TikTok and Instagram. Co-founders Aaron Sisto and Scott Greenberg believe this task has taken on a new urgency as AI makes content more plentiful while attention is wandering. Sisto says that changes the basic calculus for any firm developing IP.
Publishers Move Beyond Advertising To Seek Other Revenue Sources
Publishers are seeking revenue diversification, moving beyond traditional advertising and subscriptions, Editor & Publisher reports. The goal is to build a more sustainable business. Editor & Publisher interviewed three news media executives: Melissa Bell, CEO Chicago Public Media; Ryan Dohrn, president and founder of Brain Swell Media, and owner and CEO of Niche Media LLC; Uriah Kizer, founder and publisher of Potomac Local News.
A Fifth Of All Consumers Get News On TikTok
One-fifth of U.S. adults regularly get their news on TikTok, the Pew Research Center reports. While the share is flat from 2025, 39% of Americans ages 18 to 29 regularly go to TikTok for news, compared with 25% of people in the 30-49 age category and 11% of those ages 50 to 64. In addition, 32% of Black Americans and 35% of Hispanic consumers regularly get news there, versus 14% of White and Asian consumers.
Amex Limits Advertiser Access To Its 4X Earning Slots
American Express is tightening up access to 4X earning categories on its business gold card, effective in February 2027, Inside Flyer reports. The 4X rate applies to a cardholders two biggest spending categories per billing cycle with a combined annual cap of $150,000. The result is that firms using advertising or wireless bills for 4X earning will have fewer qualifying vendors. Advertising will qualify for 4X only when directly purchased from Meta, Google, Amazon, Microsoft, GoDaddy or Yelp.
Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?
Prebid wants to change one of the key fundamentals of ad tech.
Inside the post-Google playbook: Subscriptions, AI and team reorgs
As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.
Forbes looks to Google AI pilot for insights as publishers seek value beyond the click
Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.
How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
So Begins ChatGPT’s Endless Ad Iterations; YouTube Affiliates With AliExpress
ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart. The post So Begins ChatGPT’s Endless Ad Iterations; YouTube Affiliates With AliExpress appeared first on AdExchanger.
Why Companies Are Investing More in Brand Marketing Again
Analysis showing that between 2015 and 2023, marketing budgets shifted disproportionately toward performance marketing and paid search, but companies are now reinvesting in brand marketing.
Many of world's biggest brands have reduced ad spend as a proportion of sales, research finds
WARC research reveals that major tech companies have increased revenues rapidly but have not proportionally increased advertising investments, indicating a shift in how large brands allocate marketing budgets.